Melbourne Victory and Dulux enter their 20th season as a team

Melbourne Victory has confirmed that Dulux will be extending its partnership for a further season as the pair enters its 20th season together since the club’s inception.

Dulux will also be the front-of-shirt sponsor for Melbourne’s Victory 2024 Australia Cup campaign, moving up from the back of the shorts seen in last season’s kit. However, the club has not yet confirmed if it will be the same once the A-League season is back up and running.

Melbourne Victory Managing Director, Caroline Carnegie voiced her excitement about the extension and for Dulux to be the front-of-shirt partner as the club enters this year’s Australia Cup.

“Not only are we celebrating our 20th season as a Club, but we’re also thrilled to be extending our partnership with Dulux into a 20th year,” she said on Melbourne Victory’s website.

“Dulux have featured on a range of assets throughout our history and their commitment to the Club is an incredible reflection of their team and their belief in Melbourne Victory and what it represents.

“Seeing the Dulux logo proudly displayed on the front of our jersey for the Australian Cup is an incredible honour and to see one of the Club’s inaugural partners front and centre of a campaign that we hope will end with silverware is a wonderful way to start our 20th season.”

Dulux General Manager, Phil White commented on Dulux’s 20-year history and their commitment to Melbourne Victory:

“Melbourne Victory has always been a family club that supports the wider community, and we are proud to be associated with the Club and its values,” he said via statement.

“The Australia Cup has been a fantastic addition to the football calendar, providing clubs outside the league an opportunity to challenge established A-League teams and create magical cup moments. Dulux is proud to support Melbourne Victory in its quest to win the cup this year.”

Dulux was featured on the front of Victory’s away strip in their Round of 32 win against Lambton Jaffas FC, who currently play in the NPL Northern NSW.

The two-time Australia Cup winners will play NWS Spirit FC from NPL NSW next in the Round of 16 of the Australia Cup.

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Bordeaux face uncertain future after American investor withdrawal

Girondins de Bordeaux face their biggest crisis yet after their exclusion from France’s national competitions was upheld and proposed investor Park Bench walked away from a takeover. The club is on the brink of liquidation after poor financial management and failed ownership takeovers. The Paris Administrative Court rejected Bordeaux’s appeal in August. The court backed the decision that prevents the club from playing in national competitions for the 2026-27 season. Bordeaux will therefore this season remain in Régional 1, the sixth tier of French football.

The ruling followed a financial dispute with French football’s financial regulator, the DNCG. Bordeaux had presented additional financial guarantees after its previous hearing. The court ruled that those commitments could not be considered as part of that procedure.

The decision has now had a major impact on the club’s ownership plans. Park Bench, the US investment group working with Sparta Capital, has withdrawn from its proposed takeover. The group said its offer depended on Bordeaux remaining in the national championships. With that condition no longer possible, Park Bench decided not to proceed.

The withdrawal leaves Bordeaux in a difficult position. The club had hoped new investment would provide financial stability and help rebuild its sporting operation. Instead, the failure of the takeover leaves the future of the six-time French champions uncertain. Bordeaux has already endured several years of financial problems. The club lost its professional status in 2024 after bankruptcy proceedings and a previous administrative relegation. It then rebuilt its senior team in the second and third tiers of French football.

The latest exclusion represents another major setback. Bordeaux now needs to find a way to keep the club operating outside the national leagues. That means securing funding, meeting its financial obligations and establishing a sustainable ownership structure. The threat of judicial liquidation now hangs over the club.

In a statement issued in late August, Bordeaux said it would explore every remaining legal option after the administrative court ruling. But with Park Bench no longer backing the proposed takeover, the club has fewer options available.

The next priority will be survival. Bordeaux must find new financial backing or another solution to protect the club from liquidation. For one of France’s most historic and successful clubs, the immediate target is no longer a return to Ligue 1. It is simply making sure there is a club left to climb back.

Liverpool announces Turkish Airlines as new main club partner

Liverpool new stand

Liverpool FC has announced Turkish Airlines as its new Main Club Partner and front-of-shirt sponsor from the start of the 2027/28 season.

This announcement brings an end to the club’s 17-year relationship with Standard Chartered as its principal shirt sponsor.

The five-year agreement will see Turkish Airlines feature on the front of the men’s, women’s and academy team shirts from June 2027. Standard Chartered will still remain involved with the club as a Global Partner.

Financial terms have not been disclosed by Liverpool, although reports suggest the deal is worth more than $563 million across its duration, making it one of the most valuable shirt sponsorship agreements in Premier League history.

The partnership further strengthens Liverpool’s commercial portfolio at a time when leading clubs are continuing to secure record sponsorship revenues.

The agreement also reflects Turkish Airlines’ growing investment in world football, with the company already an official partner of the UEFA Champions League and sponsor of several clubs and the Turkish national team.

For Liverpool, the sponsorship represents more than a change of partners. It is only the third front-of-shirt sponsor the club has had in the Premier League era, following long-term partnerships with Carlsberg and Standard Chartered.

The move continues the club’s strategy of securing long-term commercial relationships with globally recognised brands while expanding its international reach.

The announcement comes as Liverpool continues to post record commercial revenues and reinforces the increasing value of elite football sponsorship.

With the front-of-shirt sponsor remaining one of the most sought-after assets in world sport, the agreement highlights the continued demand from multinational brands seeking exposure through football’s global audience.

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