Football Queensland confirms extended collaboration with Gow-Gates

Football Queensland (FQ) has confirmed the extension of its partnership with Gow-Gates Insurance Brokers for 2025.

Through this continued alliance, Gow-Gates will deliver ongoing support to Football Queensland’s members, clubs, and participants by providing access to the comprehensive Sport Insurance Program.

This program offers wide-ranging coverage designed to protect those involved in the game, with additional brokerage services that include workers’ compensation, business insurance, and personal insurance options.

The collaboration reflects a shared commitment to safety, security, and long-term sustainability within the football community.

By ensuring tailored insurance solutions are available at all levels of the game, Gow-Gates plays a vital role in supporting the health and wellbeing of players, coaches, officials, and volunteers.

This agreement helps create a more resilient football environment across Queensland, giving peace of mind to those who help the game thrive every day.

Football Queensland CEO Robert Cavallucci welcomed the joint venture extension, highlighting its ongoing impact and benefits for the Queensland football community.  

“Gow-Gates has been a valued partner of Football Queensland for many years, ensuring our players, coaches, referees, and clubs have the protection they need to participate in our great game with confidence,” Cavallucci said in a press release.  

“With the extension of the partnership, we’re strengthening our commitment to the wellbeing of our football community, delivering security and peace of mind so everyone – whether on or off the field – can focus on what they love.” 

Gow-Gates Insurance Brokers CEO Tom Gow-Gates shared his continued support for Football Queensland and praised its lasting influence on the game.

“Football Queensland plays a vital role in developing the game at every level, and we’re proud to stand alongside them as they continue to grow and strengthen the community across the state,” Gow-Gates said in a press release.

“Our role is to help ensure players, clubs, and volunteers can focus on what matters most, with the confidence that they’re supported by insurance solutions designed for their unique needs.”

With this extended partnership, Football Queensland and Gow-Gates will work together to improve services and increase efficiency, ensuring the game stays accessible and well-supported at every level in 2025.

For more information about the Sport Insurance Program, you can visit the Gow-Gates website HERE.

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UEFA and Coca-Cola Extend Collaboration Ahead of EURO 2028

UEFA has confirmed that Coca-Cola will once again serve as an official global sponsor for UEFA EURO 2028, marking the company’s 11th consecutive tournament. This partnership, which began in 1988, celebrates a 40-year milestone in one of European football’s longest-standing commercial relationships.

Under the renewed agreement, Coca-Cola will serve as the official non-alcoholic beverage sponsor of UEFA EURO 2028, set to take place across the United Kingdom and the Republic of Ireland.

The deal grants Coca-Cola exclusive pouring rights at all nine host stadiums, visibility in official fan zones and villages, LED pitch-side branding, as well as global digital rights and fan engagement initiatives.

40 Years Strong: Coca-Cola and UEFA Unite Fans Worldwide

UEFA’s Executive Director of Marketing, Guy-Laurent Epstein, highlighted the impact and longevity of the collaboration.

“Since 1988, Coca-Cola has been a proud supporter of the UEFA European Football Championship. Together, we have created lasting memories across generations. As we embark on our 11th consecutive tournament together, we look forward to delivering even more memorable experiences for supporters,” he said via press release.

Javier Meza, Marketing President for Coca-Cola Europe, described the renewed deal as a key element of the brand’s wider experience-focused marketing strategy.

“UEFA EURO 2028 will mark 40 years of Coca-Cola’s collaboration with UEFA. We will proudly refresh and inspire fans in stadiums, fan zones, and at home. This partnership supports our mission to bring people together, and we look forward to creating uplifting experiences that bring fans even closer to the action,” he said via press release.

Attendees will have access to a range of Coca-Cola beverages, including Coca-Cola, Powerade, water, and ready-to-drink coffee and fruit-based drinks, with options available in low-sugar and sugar-free varieties.

Coca-Cola has played a part in many of the tournament’s most memorable moments, from the 1988 finals in West Germany to recent editions featuring advanced digital activations.

The company will leverage its rights across retail, live events, digital platforms, and in-venue experiences, advancing from traditional stadium advertising to a multi-channel approach to engage consumers.

Macarthur Bulls Teams Up with DLK Advisory

Macarthur Bulls FC has confirmed a colloboration with DLK Advisory, who will come on board as a corporate partner backing the Club’s business and networking events for the coming two seasons.

DLK Advisory, known for its accounting and tax services across family groups, SMEs, government, not-for-profits, and major corporations, will support the Bulls’ expanding business network by enhancing the Club’s corporate events that connect sponsors, partners, and stakeholders throughout South West Sydney and beyond.

As a key element of the affiliation, DLK Advisory will team up with the Bulls’ commercial department to create quality networking experiences that reinforce relationships within the Club’s corporate network and spotlight the energetic, forward-thinking business community linked to the A-League.

Reflecting on the new alliance, David Lilja, Director of DLK Advisory, shared his excitement about the collaboration and the values both organisations bring to the deal.

“We are proud to partner with the Macarthur Bulls as they continue to inspire their supporters and the wider community,” he said via press release.

“This partnership provides a wonderful platform to introduce our refreshed brand, DLK Advisory – a firm built on trust and driven by excellence.

“We provide strategic accounting and tax solutions to a diverse range of clients, and like the Bulls, we are committed to performance, teamwork, and achieving outstanding results. We look forward to supporting the club’s success this season.”

Mark Jensen, Chief Commercial Officer of Macarthur Bulls FC, highlighted the value DLK Advisory will bring to the club’s growing corporate network.

“DLK Advisory are a fantastic addition to the Bulls family, their expertise will add real value to our corporate events program, ensuring our partners and stakeholders have meaningful opportunities to connect, share ideas, and grow together,” he said via press release.

“This partnership reflects our commitment to delivering a first-class experience on and off the field.”

The accord with DLK Advisory opens new opportunities for the Bulls to connect with the business community, fostering innovation, growth, and shared success throughout the region.

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