Football Queensland encourages clubs to build on World Cup hype

Staff Writer
Women's World Cup
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Football Queensland is running a bold ‘100 Programs’ initiative in conjunction with the Be23Ready campaign to encourage women and girls to get involved in the game, leading up to the FIFA Women’s World Cup 2023.

Be2Ready is an ongoing campaign that anticipates the participation boom that the tournament will create, allowing clubs to be prepared for an influx of people looking to join a team.

It’s not only welcoming newcomers, but retaining talent who can enjoy the sport for what it is.

Football Queensland CEO, Robert Cavallucci said via press release:

“FQ’s aim is to deliver 100 women and girls’ programs and initiatives to coincide with the FIFA Women’s World Cup 2023 ‘100 Days to Go milestone’,” he stated.

“100 Programs is an ambitious target and showcases Football Queensland’s commitment to reaching the national 50/50 gender parity target by 2027, providing opportunities for our growing women and girl participation base to develop their playing, coaching and refereeing abilities.” 

Football Queensland Senior Manager – Game Development, Kate Lawson, added that she is excited to see the appointed community Be23Ready Women and Girls Ambassadors in action as they look to be key drivers of club’s programs and courses. 

“Participating clubs can contribute any female-focused activation to the 100 Programs such as, come and try days, social events, Girls United introductory programs, or female-only coaching and referee courses within their community to not only create opportunities for female participation but build the excitement for the upcoming FIFA Women’s World Cup 2023,” Lawson said via press release. 

“The Be23Ready campaign was implemented to equip Queensland clubs with the tools to build more welcoming and inclusive environments for female participants; the 100 Programs initiative is a great opportunity for clubs to showcase this by finding ways to broaden their product offering to accommodate new and returning women and girls to the game.” 

Clubs are encouraged to join Football Queensland in sharing their photos from successful programs and activations on social media using the hashtags #Be23Ready and #100Programs.  

All participating clubs hosting any come and try days, carnivals or similar activations should submit their club and event information via the Football Queensland Sanction Request Form. 

Any club that completes all three actions of posting event photos with the relevant hashtags, filling out the sanction request form (if required) and completing the post event 100 Women and Girls Initatives Reporting and Feedback Form, will go into the draw to win a 2018 signed Matildas jersey.  

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Football Victoria recognised in Pride in Sport Index 2026

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The Silver Status shows Football Victoria‘s commitment to providing Victorians with a safe, inclusive landscape for all to enjoy the beautiful game.

Everyone’s game

Earlier this month, the Australian Pride in Sport Awards recognised several organisations and individuals across the nation who continue to champion inclusive spaces in the world of sport.

Among the nominees was Football Victoria, who received the Silver Status. FV Executive Manager Equity, Programs and Government Relations, Karen Pearce, expressed her pride at the achievement.

“Achieving Silver Status in the Pride in Sport Index is an important reflection of the work being done across Football Victoria to ensure LGBTQ+ people feel safe, welcomed and included in our game,” Pearce said via official press release.

“We remain committed to embedding inclusive practices across all levels of football, and continuing to create environments where everyone can belong, participate and thrive.”

 

Inclusion matters

While recognition is always a positive reflection of successful work behind the scenes, it is important to remember what the work intends to achieve.

Football – and sport in general – is a unique opportunity to bring diverse communities together, and to compete, spectate and enjoy the game on an equal playing field.

Furthermore, as custodians of ‘the world’s game’, governing bodies, fans and players around the world all share the responsibility to empower marginalised groups to feel included.

Two months ago, The Premier League introduced their own initiative – Premier League With Pride – reflecting their own commitment to ensuring football grounds, schools and academies remain welcoming.

 

Final thoughts

There is no place for hate or abuse in football, whether on a grassroots field or professional stadium.

Football Victoria will continue its journey and commitment to supporting the LGBTQ+ community – at all levels of the game – for many seasons to come.

Football Queensland to celebrate Female Football Week with statewide events, awards and coaching programs

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Brighton women's football motion
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Football Queensland will mark the 2026 Female Football Week with a program of statewide events, competitions and professional development opportunities running from May 8-17, as the governing body continues to push for broader access and representation across all levels of the women’s game in Queensland.

The nationwide initiative, now a fixture on the Australian football calendar, provides a concentrated period of visibility for female participation across playing, coaching, officiating and administration: areas where structural underrepresentation has historically limited both the growth of the game and the opportunities available to women and girls within it.

“Female Football Week provides us with a valuable opportunity to celebrate the contributions of women and girls across our game while continuing to increase the accessibility of football in Queensland,” said Football Queensland CEO Robert Cavallucci. “We encourage our clubs to host their own Female Football Week events and activations for female participants.”

 

Elite Competition Meets Community Access

The centrepiece of Football Queensland’s program is the return of the NPL Women’s Magic Round to Nudgee Recreation Reserve on May 8 and 9, featuring five NPL Women’s Round 13 clashes alongside a Girls United Junior Carnival and family-friendly activations. Each Magic Round game will feature an all-female refereeing panel, a deliberate and visible commitment to developing the next generation of female match officials at a moment when referee shortages are among the most pressing structural challenges facing the game nationally.

A Women in Football networking event will be held on the opening night of Magic Round, bringing together coaches, match officials and administrators. The inclusion of that event alongside elite competition is significant because it positions professional development and community building not as supplementary activities but as core components of what Female Football Week is for.

The Central Coast region will host its own Magic Round on May 16, featuring a Youth Girls game and three FQPL Central Coast Women’s matches, while a Darling Downs Junior Girls Day will take place at Captain Cook Park on the same day, extending the reach of the week’s programming beyond the southeast corner of the state into regional Queensland.

 

Coaching access as a structural priority

Football Queensland will deliver a series of female-only coaching courses around Female Football Week, with clubs also able to express interest in hosting their own. The initiative addresses one of the most persistent barriers to female representation in football administration- its coaching pipeline.

Female coaches remain significantly underrepresented at all levels of the game in Australia, and the barriers to accreditation, including cost, availability and the cultural environment of mixed coaching courses, compound one another in ways that individual ambition alone cannot overcome. Female-only courses create environments where women can develop without those barriers, and their delivery during Female Football Week signals that the commitment extends beyond celebration into structural change.

The Girls United Carnivals, running in both Metro and Far North and Gulf regions alongside the Q-League Schools program at Meakin Park, extend that access to players at the earliest stages of their football journey.

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