Football Queensland launches #EQUALISER to secure funding

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Image Credit: Football Queensland website

Football Queensland (FQ) has launched their #EQUALISER campaign ahead of the 2025 federal election.

After its success in 2024 strengthening advocacy for infrastructure investment, FQ will be hosting two online webinars designed to guide and prepare clubs on how to use the upcoming federal election to their advantage.

Empowering Clubs for Advocacy

The focus of this campaign is to empower Queensland’s football clubs to engage with their local federal representatives, with the goal of addressing infrastructure funding gaps. 

Following the success of the 2024 state election #EQUALISER campaign, which secured a record $28 million in pre-election project commitments, FQ is shifting the focus to a federal level.

FQ CEO Robert Cavallucci emphasises the need for a united push to secure funding for the sports growth.

“While the state election campaign delivered great results, the federal election offers us a unique opportunity to continue pushing for the infrastructure investment needed to meet the game’s growing demand. We still face an infrastructure funding gap, and now is the time to address it.

“With football’s growth outpacing infrastructure development, the federal election is a crucial moment to collectively advocate for the investment our clubs need to keep up with the increasing demand for facilities across Queensland,” he said via press release.

Webinars Series: A Guiding Hand for Clubs

To support clubs in this endeavour, FQ’s webinars will cover:

  • Lessons from the #2024 EQUALISER campaign and its successes
  • How clubs can position themselves for federal election opportunities
  • Project readiness and the necessary documentation for funding applications
  • Effective strategies to engage with federal candidates and advocating for investment in their local football facilities
A continued push for Infrastructure Investment

Cavallucci highlighted the fresh opportunity that the federal election presents for clubs.

“Football brings people together, unites communities, and creates lifelong connections. Our clubs are often at the heart of their local areas, and we are determined to ensure they have the facilities that reflect their importance,” he said via press release.

Two online webinars are being hosted on Wednesday, March 5th, and Wednesday, March 12th

With the federal election on the horizon, FQ is calling on clubs to join the #EQUALISER campaign and actively help shape the future of football across the state.

For more on the #EQUALISER campaign, click here.
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Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal

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Image credit: Christian Bertrand / Shutterstock.com

Under a new multi-year deal, Liverpool FC has partnered with analytics and software company SAS as its Official AI Marketing Automation Partner, integrating advanced data and AI technology into the club’s marketing and fan engagement activities.

As part of the agreement, Liverpool will deploy SAS Customer Intelligence 360 and SAS Viya, leveraging the platforms to enable marketing automation, campaign orchestration and data-driven decision-making across large consumer environments.

The integration of SAS technology is designed to optimise campaign operations and efficiency, while supporting deeper audience segmentation and more personalised fan engagement.

Moving beyond a typical logo-led sponsorship, the Liverpool–SAS partnership is built around technology adoption, with SAS tools woven into Liverpool’s marketing processes to influence how campaigns are created, evaluated and improved.

Chief Commercial Officer, Ben Latty highlighted the role of SAS technology in enhancing efficiency and insight across the club.

“Our partnership with SAS represents an important step in how we continue to evolve our marketing approach. Integrating their technology will give our team access to powerful tools – including SAS Customer Intelligence 360 platform and SAS Viya – that will help streamline our work and support better decision-making,” he said via press release.

SAS Chief Marketing Officer, Jennifer Chase underscored how the partnership leverages data and AI to elevate the fan experience for one of football’s most passionate global audiences.

“Liverpool FC has one of the most passionate fan bases in the world, and we’re proud to help elevate that experience through the power of data and AI. With SAS technology, the club can turn massive volumes of data into meaningful, real-time insights that allow us to get the right message, to the right fan, at the right time – connecting fans from Anfield to anywhere in the world,” she said via press release.

Alongside commercial operations, the deal includes a STEM-focused education element delivered in collaboration with the LFC Foundation, reflecting a growing trend for technology partnerships to blend enterprise deployment with community impact.

TX Football Forges a Deal with Springvale White Eagles FC

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Supplied by TX Football

Springvale White Eagles FC has confirmed a new apparel partnership ahead of the 2026 season, appointing Tradexco Football (TX) as the club’s official clothing sponsor.

The agreement follows an extensive evaluation process focused on design capability, communication efficiency and service delivery, all key factors in supporting the club’s on and off-field operations. Emphasising collaboration and responsiveness, the collaboration is expected to streamline the kit development process while delivering high-quality apparel aligned with the club’s identity.

Springvale White Eagles FC Secretary, Drazen Ninkovic highlighted Tradexco’s design capability, efficiency and collaborative approach as key drivers behind the agreement.

“Springvale White Eagles FC selected Tradexco (TX) as our clothing sponsor for the 2026 season due to their innovative approach to kit and apparel design and their highly efficient communication process. The absence of intermediaries allowed for direct collaboration, ensuring prompt correspondence and the seamless translation of the club’s ideas into final designs approved for production without delay,” he said via press release.

“The level of customer service provided by the Tradexco team has been exceptional, and we look forward to this partnership developing into a strong, long-term collaboration.”

Supplied by TX Football

Tradexco Founder and CEO, Shah Ali Rajput highlighted the milestone nature of the agreement and the brand’s commitment to delivering value, quality and long-term support at the VPL level.

“We are extremely proud to be working with a VPL club of Springvale White Eagles’ calibre. As our first men’s VPL competition club, this partnership is a significant milestone for us. From day one, our focus has been clear — delivering high-quality teamwear, on time, and at genuine value for the club,” he said via press release.

“This partnership allows us, as a local Victorian brand, to showcase to the VPL league the level of quality, professionalism, and reliability that exists within the local football ecosystem. We will be going above and beyond to deliver the very best on-field and off-field products, supporting Springvale White Eagles at every level and contributing to their continued success.”

This agreement supports Tradexco’s continued commercial expansion, reinforcing its credibility as a high-performance apparel supplier and enhancing its ability to service clubs operating at the highest state-league standards.

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