Football Queensland’s New Initiative for Referee Safety

Protect Our Game Initiative

Football Queensland has announced that it has extended it’s partnership with Social Protect, an online safeguarding software that aim’s to help protect referees from online abuse.

This expansion comes after the successful launch of Social Protect with NPL Queensland clubs last year, where it has already made a positive impact in reducing harmful online behaviour.

By extending the service to match officials, Football Queensland is taking another important step in creating a safer and more respectful environment for everyone involved in the game.

Robert Cavallucci emphasises Football Queensland’s firm stance against abuse towards referees.

“Football Queensland has a zero-tolerance policy against abusive behaviour towards referees, and the introduction of Social Protect demonstrates the proactive measures we are taking to actively protect our match officials in line with the Protect Our Game initiative,” he said via press release.

“As our game continues to grow, it is more important than ever that we create a positive and safe environment for our match officials across the state, so we’re proud to offer this service to our Queensland referees free of charge to guard against harmful content and abuse across their social media accounts.”

Social Protect offers an easy-to-use mobile app that helps keep social media spaces safe by automatically removing harmful comments. It targets things like cyberbullying, hate speech, racial slurs, and scams, making online spaces more positive and respectful.

The app includes helpful features such as a quarantine zone where flagged comments can be reviewed before being permanently removed.

It also offers educational resources to help users understand online safety, along with multi-lingual support to better detect harmful content in different languages.

Designed for both individuals and organisations, Social Protect is a smart tool for creating safer, more inclusive online communities.

Shane Britten commends Football Queensland for expanding Social Protect to referees statewide, calling it a strong commitment to proactively tackling online abuse.

“Football Queensland’s decision to expand the Social Protect solution to referees across the state shows their commitment to providing proactive protection from online abuse,” he said via press release.

“We are proud to be working with a forward-thinking organisation that prioritises the wellbeing and mental health of their entire network.”

For more information on how to access the Social Protect software if you are a Queensland Referee, you can directly contact the Football Queensland’s referee team via referees@footballqueensland.com.au

To find out more about Social Protect, click here.

Previous ArticleNext Article

Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal

Under a new multi-year deal, Liverpool FC has partnered with analytics and software company SAS as its Official AI Marketing Automation Partner, integrating advanced data and AI technology into the club’s marketing and fan engagement activities.

As part of the agreement, Liverpool will deploy SAS Customer Intelligence 360 and SAS Viya, leveraging the platforms to enable marketing automation, campaign orchestration and data-driven decision-making across large consumer environments.

The integration of SAS technology is designed to optimise campaign operations and efficiency, while supporting deeper audience segmentation and more personalised fan engagement.

Moving beyond a typical logo-led sponsorship, the Liverpool–SAS partnership is built around technology adoption, with SAS tools woven into Liverpool’s marketing processes to influence how campaigns are created, evaluated and improved.

Chief Commercial Officer, Ben Latty highlighted the role of SAS technology in enhancing efficiency and insight across the club.

“Our partnership with SAS represents an important step in how we continue to evolve our marketing approach. Integrating their technology will give our team access to powerful tools – including SAS Customer Intelligence 360 platform and SAS Viya – that will help streamline our work and support better decision-making,” he said via press release.

SAS Chief Marketing Officer, Jennifer Chase underscored how the partnership leverages data and AI to elevate the fan experience for one of football’s most passionate global audiences.

“Liverpool FC has one of the most passionate fan bases in the world, and we’re proud to help elevate that experience through the power of data and AI. With SAS technology, the club can turn massive volumes of data into meaningful, real-time insights that allow us to get the right message, to the right fan, at the right time – connecting fans from Anfield to anywhere in the world,” she said via press release.

Alongside commercial operations, the deal includes a STEM-focused education element delivered in collaboration with the LFC Foundation, reflecting a growing trend for technology partnerships to blend enterprise deployment with community impact.

TX Football Forges a Deal with Springvale White Eagles FC

Springvale White Eagles FC has confirmed a new apparel partnership ahead of the 2026 season, appointing Tradexco Football (TX) as the club’s official clothing sponsor.

The agreement follows an extensive evaluation process focused on design capability, communication efficiency and service delivery, all key factors in supporting the club’s on and off-field operations. Emphasising collaboration and responsiveness, the collaboration is expected to streamline the kit development process while delivering high-quality apparel aligned with the club’s identity.

Springvale White Eagles FC Secretary, Drazen Ninkovic highlighted Tradexco’s design capability, efficiency and collaborative approach as key drivers behind the agreement.

“Springvale White Eagles FC selected Tradexco (TX) as our clothing sponsor for the 2026 season due to their innovative approach to kit and apparel design and their highly efficient communication process. The absence of intermediaries allowed for direct collaboration, ensuring prompt correspondence and the seamless translation of the club’s ideas into final designs approved for production without delay,” he said via press release.

“The level of customer service provided by the Tradexco team has been exceptional, and we look forward to this partnership developing into a strong, long-term collaboration.”

Supplied by TX Football

Tradexco Founder and CEO, Shah Ali Rajput highlighted the milestone nature of the agreement and the brand’s commitment to delivering value, quality and long-term support at the VPL level.

“We are extremely proud to be working with a VPL club of Springvale White Eagles’ calibre. As our first men’s VPL competition club, this partnership is a significant milestone for us. From day one, our focus has been clear — delivering high-quality teamwear, on time, and at genuine value for the club,” he said via press release.

“This partnership allows us, as a local Victorian brand, to showcase to the VPL league the level of quality, professionalism, and reliability that exists within the local football ecosystem. We will be going above and beyond to deliver the very best on-field and off-field products, supporting Springvale White Eagles at every level and contributing to their continued success.”

This agreement supports Tradexco’s continued commercial expansion, reinforcing its credibility as a high-performance apparel supplier and enhancing its ability to service clubs operating at the highest state-league standards.

Most Popular Topics

Editor Picks