The FA and Hilton have confirmed a three-year partnership, with Hilton becoming the Official Hotel Partner for the England football teams.
This partnership spans both Wembley Stadium and St. George’s Park, providing Hilton with the opportunity to support both the Three Lions and the Lionesses.
As part of the deal, Hilton will also become the official partner of the England Supporters Travel Club, offering Hilton Honors members exclusive perks on hotel stays when travelling to support the teams, both at home and abroad.
In addition, Hilton will team up with St. George’s Park to promote Hilton St. George’s Park as a prime destination for football fans. The hotel already serves as a home away from home for the England men’s and women’s squads during international camps.
Hilton Honors members will have the chance to turn their hotel stays into tickets for some of 2025’s most in-demand events at Wembley Stadium connected by EE, including sold-out gigs, the Emirates FA Cup and Adobe Women’s FA Cup Finals, and other high-stakes matches.
FA commercial director, James Gray, expressed his enthusiasm for the new partnership with Hilton.
“We are delighted to have Hilton on board as a partner across our England teams, Wembley Stadium connected by EE and St. George’s Park,” he said via press release.
“With our national teams competing for the biggest trophies over the next three years, Hilton can play an important role in supporting our squads on and off the pitch. We are building on a long and successful association with Hilton, especially with our hotel at the national football centre and this agreement will take our relationship to a new level.
“Our England fans and visitors to Wembley will also feel the benefit of the Hilton partnership with the opportunity to enjoy major matches and countless memorable moments.
“Wembley continues to stage some of the biggest domestic and international matches on the planet, and regularly welcomes world-leading music acts to perform sell-out shows under the Arch. We’re delighted Hilton will join us on this journey.”
Vice President of Marketing and Loyalty for EMEA at Hilton, Stijn Bastiaens, highlighted the excitement surrounding the new collaboration with the Football Association.
“At Hilton, we believe that it matters where you stay. From Formula 1, to golf and tennis, Hilton has a long history of providing unforgettable stays to elite sports athletes and teams as they travel across the world,” he said via press release.
“Through this new partnership with the Football Association, we can’t wait to welcome the England teams with our signature hospitality.
“With 2025 set to be a monumental year for music and football at Wembley Stadium, we’re excited to also offer our Hilton Honors members the chance to turn their stays into unrivalled access to some of this year’s most highly coveted events.”
This partnership strengthens Hilton’s commitment to the football community, providing fans and players alike with unforgettable experiences both on and off the pitch.
