FA and Hilton Announce Official Partnership with England Teams

Avatar
Image Credit: Maciej Rogowski Photo / Shutterstock.com

The FA and Hilton have confirmed a three-year partnership, with Hilton becoming the Official Hotel Partner for the England football teams.

This partnership spans both Wembley Stadium and St. George’s Park, providing Hilton with the opportunity to support both the Three Lions and the Lionesses.

As part of the deal, Hilton will also become the official partner of the England Supporters Travel Club, offering Hilton Honors members exclusive perks on hotel stays when travelling to support the teams, both at home and abroad.

In addition, Hilton will team up with St. George’s Park to promote Hilton St. George’s Park as a prime destination for football fans. The hotel already serves as a home away from home for the England men’s and women’s squads during international camps.

Hilton Honors members will have the chance to turn their hotel stays into tickets for some of 2025’s most in-demand events at Wembley Stadium connected by EE, including sold-out gigs, the Emirates FA Cup and Adobe Women’s FA Cup Finals, and other high-stakes matches.

FA commercial director, James Gray, expressed his enthusiasm for the new partnership with Hilton.

“We are delighted to have Hilton on board as a partner across our England teams, Wembley Stadium connected by EE and St. George’s Park,” he said via press release.

“With our national teams competing for the biggest trophies over the next three years, Hilton can play an important role in supporting our squads on and off the pitch. We are building on a long and successful association with Hilton, especially with our hotel at the national football centre and this agreement will take our relationship to a new level.

“Our England fans and visitors to Wembley will also feel the benefit of the Hilton partnership with the opportunity to enjoy major matches and countless memorable moments.

“Wembley continues to stage some of the biggest domestic and international matches on the planet, and regularly welcomes world-leading music acts to perform sell-out shows under the Arch. We’re delighted Hilton will join us on this journey.”

Vice President of Marketing and Loyalty for EMEA at Hilton, Stijn Bastiaens, highlighted the excitement surrounding the new collaboration with the Football Association.

“At Hilton, we believe that it matters where you stay. From Formula 1, to golf and tennis, Hilton has a long history of providing unforgettable stays to elite sports athletes and teams as they travel across the world,” he said via press release.

“Through this new partnership with the Football Association, we can’t wait to welcome the England teams with our signature hospitality.

“With 2025 set to be a monumental year for music and football at Wembley Stadium, we’re excited to also offer our Hilton Honors members the chance to turn their stays into unrivalled access to some of this year’s most highly coveted events.”

This partnership strengthens Hilton’s commitment to the football community, providing fans and players alike with unforgettable experiences both on and off the pitch.

Previous ArticleNext Article

Football NSW calls on clubs to Make It Red for Heart Health Round

Avatar
Image Credit: Shutterstock

Football NSW is calling on clubs and associations across the state to register for the 2026 Make It Red campaign, joining a national awareness movement aimed at reducing heart-related deaths on sporting grounds ahead of Heart Health Round on the weekend of June 5 to 7.

The campaign, developed by the Heartbeat of Football Foundation, asks sporting clubs to wear red, raise funds and build awareness around heart disease and sudden cardiac arrest, which is the leading single cause of disease burden and death in Australia for both men and women, and one that health authorities say is largely preventable through modifiable risk factors.

The call to action comes as the Foundation continues its work to map and register Automated External Defibrillators across NSW sporting facilities, a project that has already engaged twelve football associations and fed data into both the NSW Ambulance GoodSAM registry and NSW Health’s public AED map. The availability of a functioning, registered AED on site is among the most significant determinants of survival following sudden cardiac arrest, with survival rates declining sharply for every minute without defibrillation.

Football NSW is encouraging clubs to engage with the campaign across three areas. Clubs can register for the Make It Red campaign to help fund research, education and prevention programs. Participants, particularly those aged over 35, are encouraged to seek a free heart health screening test from their local GP or enquire about hosting a Heartbeat of Football testing day. Clubs are also urged to ensure their grounds have active, accessible AEDs in place, with guidance available through Football NSW’s Rescue Ready Guide.

The Make It Red campaign runs from June 5 to July 12, with Heart Health Round taking place across the opening weekend. Clubs can register and access participation resources at makeitred.org.

Community Spirit Shines on AFC Grassroots Football Day 2026

Avatar
Image credit: Football Australia

This week, Football Australia (FA) celebrated AFC Grassroots Football Day 2026, championing the people and communities who continue to hold up a safe, inclusive and supportive environment in the football landscape.

‘For all, for life’

In collaboration with Football NSW, Canterbury Football Association and community club, Balmain & District Football Club, the day reflected the very best of what football provides.

The event brought in participants of all ages – from 4-74 years-old – and reached a total of 400 people. Girls-only programs, all-abilities sessions and over-age football ensured all were catered for.

Such a diverse range of participants builds on a wider drive during FIFA World Football Week, which seeks to promote the sport not just as the dazzling lights of 100,000-seater stadiums, but as a way to foster community spirit and social development.

Furthermore, FA support through its Club Changer program was a welcome addition to the action, emphasising the organisation’s commitment to nurture a real love for the game across communities in Australia.

“Through Club Changer we support our clubs to provide a safe, fun and enjoyable environment where everyone is welcome; whether that be as a player, volunteer, referee or supporter,” explained National Program Manager Club Development at FA, Grace Lambourne.

“Everyone should feel they belong and are welcome to play, stay, and love the game.”

 

A welcome celebration

While the upcoming FIFA World Cup will no doubt inspire millions of future Socceroos and Matildas, events like the AFC Grassroots Football Day represent something beyond just inspiration.

It is a platform. An opportunity to express a love for football and to connect with others while doing so.

And connections between the professional and grassroots game is more important than ever if Australia is to nurture the next generation of talent.

This is particularly clear in the rise of women’s football across the nation. Since the FIFA Women’s World Cup, female participation rose by 32%, and registrations for the MiniTillies Program skyrocketed from 264 in 2023, to 1223 in 2024.

The professionals spark passion. But communities turn that passion into playing time.

That is why celebrating grassroots football – and the volunteers and families who sustain it – is a vital part of Australia’s football future. Together, FA and the AFC are creating strong foundations built on positivity, engagement, and inclusivity for all with a love for the beautiful game.

Most Popular Topics

Editor Picks

Send this to a friend