Geelong Council proposes plans for new soccer hub

Geelong Hub

The City of Greater Geelong has proposed plans for a new major soccer hub to address the region’s lack of professional level facilities. 

The proposal revealed a bid for a new regional facility in Geelong’s north which would transform the landscape of soccer in the city.

Plans for the facility highlighted it could provide up to eight elite pitches, including a primary exhibition pitch which could hold between 1000 to 2000 people for standard games, and up to 5000 people for special events.

On this show pitch, Geelong locals could bear witness to future National Premier League, A-League and even international games on their doorstep.

Currently, the council is scrutinising nine different locations across Geelong’s north for the proposed soccer hub. Additionally, a second subregional multi-sports hub towards the city’s south in the Armstrong Creek region was also revealed.

Rumblings of a regional soccer centre in Geelong first occurred in 2021 when the City of Greater Geelong committed $50,000 to a feasibility and business plan, which was later strengthened through a strategic partnership between the council and Football Victoria.

Speaking to Soccerscene, City of Greater Geelong Councilor and Chair of Sports and Recreation, Eddy Kontelj, explained why the proposed hubs would be so vital to soccer in the region.

“These regional facilities would open up so many great opportunities for us,” Cr Kontelj said.

“In terms of the development of coaches, players and administrators, a central location would certainly help us to correlate all the skills and services you need to help aid that development.

“But the exposure to the game here would be opened up too. Having significant tournaments played here of a national nature would be such an advantage.”

Furthermore, the council has plans for the new soccer hub to be used for premier games and competitions.

Councilor Eddy Kontelj says the hub would be a boon for Geelong. Image Credit: Eddy Kontelj

“In 2022-23 we completed an issues and opportunities report to assess where we need to go, and that’s driven this focus to establish our regional and subregional facilities in Geelong. We invited all our clubs and Western United to participate and we got really good feedback from it,” Cr Kontelj said.

‘United is really excited and they’re looking forward to being able to partner with us in Geelong to continue to grow the game in the region.

“And a facility like this could include the W-league, the Matildas, and the Socceroos – and the opportunity for those clubs to also train at a higher level at this type of facility.”

Currently, there is a shortage of elite level facilities in the Geelong region for soccer players. In 2023, the G21 Regional Football Strategy 2023-33 revealed that 36% of the city’s pitches were in a “poor” condition. The same report found a lack of football facilities, specifically multi-pitch facilities featuring natural, hybrid and synthetic grass were inhibiting participation and the ability to draw tournaments to the region.

Additionally, without a dedicated soccer hub, Geelong is on the backfoot compared to Victoria’s other major regional cities, Bendigo, Ballarat, Shepperton and Mildura.

Cr Kontelj denied that the sport had been neglected in the region but said that there was more to be done.

“At the club level our facilities are magnificent. I’ve compared those with the facilities Melbourne has and I’d have to suggest our sporting facilities are probably superior. I’ve even had club presidents tell me that too,” he said.

“However, having that said that – it’s the expansion and development of the game that we have probably been a little slower on, and that is something we must catch up on now.”

Through the new sports hubs across Geelong’s northern and southern regions, the council hopes the plans will not only cater for the area’s pre-existing network of players, clubs and fans but also provide easy access to pristine sporting facilities for a rapidly growing city.

“We’re one of fastest growing cities in Australia currently and we’ve got some new growth areas that are opening up – namely the north-northwest growth zone, which is forecasting to have some 110,000 to 120,000 people living there in the next 20 years,” Cr Kontelj said.

“This project is not only a requirement today. It’s going to be a requirement going forward with the growth of population that we’re expecting.” 

The council now aims to finalise the hubs’ design and secure funding for the project.

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A-League Reaches Historic Goal Milestone as Viewership Surges

A-League reach scoring and viewership record

Just this week the Isuzu UTE A-League has announced it has reached the 500-goal mark in record time this season in line with another recent report of another increase of viewership for the a-league.

Highlighting an exciting period of growth for the competition both on and off the pitch.

Western Sydney Wanderers defender Alex Gersbach’s strike against Western United on Sunday became the 500th goal of the 2024-25 campaign.

The milestone was achieved after just 150 matches, making it the fastest the league has ever reached this tally, surpassing last season’s record of 152 matches.

The current season’s goal-scoring rate dramatically outpaces historical comparisons.

During the 2000-01 National Soccer League season, it took 159 games to reach 150 goals, while the 1996-97 campaign required 161 matches. The 2022-23 season needed 163 games to hit similar numbers.

This scoring record was presented the same time as the encouraging news on the viewership front.

The A-Leagues reporting an 11% increase to last season in total viewership audience for 10+ and 10 Play according to recent data shared by the competition.

The league viewership currently sits at 3.96 million nationally and is expected to hit 4 million people at the end of the season.

This is a record increase of viewership and shows the popularity of the sport in a very saturated sporting market.

The twin developments of record-setting goal production and increased viewership point to a positive trajectory for Australian football and its ability to be an enjoyable an action-packed season for audiences.

The growth of the viewership should be built upon in coming seasons and proves that the league is continuing to grow traction.

One must point out if there is a connection between the number of goals and the rise in viewership.

The spread of goals however points towards not a league with huge differing quality of teams.

Another point to highlight, is that viewership is high is also being backed up by the active support at the grounds.

Big matches such as the Sydney Derby has brought in huge numbers, however, it will be at the end of the season if we see an all -round rise in ground attendance.

With this year also capping of the largest increase in transfer revenue and playing minutes for under 23 players.

These results points towards a wealth of quality players who can excite the league and develop its quality.

Also, with this comes the opportunity for increased transfer opportunities, revenue streams and sponsorship deals.

The potential for this league and its increasing popularity is something that needs to be supported and developed in the coming seasons.

AS Monaco Signs Five-Year Deal with Mizuno for 2025/26 Season

AS Monaco has entered a new five-year partnership with Mizuno, a Japanese sportswear manufacturer, that will become the club’s official technical equipment partner across all teams beginning 1 July 2025.

The agreement marks Mizuno’s first entry into Ligue 1 as a technical sponsor, continuing its strategic push into European football markets, where it already has a presence in Germany’s Bundesliga and Italy’s Serie A.

Comprehensive Supply and Distribution for AS Monaco and Mizuno

As part of the deal, Mizuno will supply match kits, training gear, and off-field apparel for all levels of the club. The partnership will also see the launch of premium merchandise lines, including lifestyle pieces and exclusive collections that combine Mizuno’s design philosophy with AS Monaco’s visual identity.

The collections will be available through Mizuno’s global retail network, helping the club connect with its growing international fan base, now exceeding 26 million social media followers.

For Mizuno, this partnership reinforces its long-term aim to re-establish its football brand presence across Europe by collaborating with historic, performance-focused clubs. The AS Monaco deal expands its footprint in France and strengthens its presence across multiple leagues.

Executive Insights: Looking Ahead to the 2025/26 Season

Mizuno EMEA Head of Sports, Mark Kaiway, highlighted the importance of the collaboration for brand growth and long-term positioning.

“We are thrilled and deeply honoured to announce our partnership with AS Monaco. At Mizuno, we are committed to delivering high-performance gear that empowers athletes to reach their full potential,” he said via press release.

“This collaboration represents a shared passion for excellence and we look forward to supporting AS Monaco as they continue to inspire fans around the world.”

AS Monaco CEO, Thiago Scuro, referred to the agreement as a key step in the club’s commercial development.

“We are proud of this future collaboration with Mizuno, an extremely innovative and creative brand with a unique history in football,” he said via press release.

“This partnership marks a new stage in the development of AS Monaco, and we are convinced that Mizuno will be able to support our aspirations and ambition.”

Both executives emphasised the partnership’s potential to extend beyond kit supply, exploring co-branded storytelling, fan engagement, and long-term retail initiatives.

Mizuno will begin supplying match and training kits to AS Monaco for the 2025/26 season, with the official unveiling of the new designs scheduled for the summer of 2025.

This collaboration includes support for the club’s academy system and association-level teams, reflecting a full-service technical sponsorship.

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