Football Victoria completes 2023 Community in Business Kick-Off

Liam Watson
Football Victoria Community In Business Breakfast
Image credit: Football Victoria

Football Victoria’s Community in Business (CIB) Kick-Off Breakfast took place at Ultra Football on Friday, May 12 – connecting clubs, government representatives and members of the football community.

Hosted by Michael Zappone and made possible by MSE Events Group, the morning was a great opportunity to network with likeminded people in the football industry, with coffee and food for guests to enjoy.

As a major partner, Ultra Football welcomed guests to the CIB Breakfast and proceedings took place on their indoor pitch.

The event featured speeches from Jackie Sher at the Reagan Milstein Foundation, as well as Football Victoria CEO Kimon Taliadoros.

In addition, Zappone ran a Q&A with Carol Fox, who assists clients with confident communication and shared her new book called ‘Confident Communication for Leaders’.

Among the other highlights for the day were some prizes on offer from Ultra Football, as well as everyone breaking out into groups following the speeches to get to know each other and share little snippets about what they do.

At the conclusion of the event, Football Victoria Commercial & Sponsorship Coordinator Paul Iliopoulos spoke to Soccerscene about the Kick-Off Breakfast.

“We’re really happy with the turnout and was a great vibe,” he said.

“As the first business event of the year it was exciting and it was fantastic to see a mixture of people in the room, such as CEOs from A-League clubs, government representation and community NPL clubs.

“It was also brilliant to have our guest speakers such as Carol who is well respected in women’s sport and her tips can relate back to all organisations on how to improve.”

Community in Business Kick-Off is the first of three major events in the calendar year – coming up next is the Half-Time Luncheon at Leonda By The Yarra on July 7.

To become a member, you can find the membership packages here.

Previous ArticleNext Article

Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal

Avatar
Image credit: Christian Bertrand / Shutterstock.com

Under a new multi-year deal, Liverpool FC has partnered with analytics and software company SAS as its Official AI Marketing Automation Partner, integrating advanced data and AI technology into the club’s marketing and fan engagement activities.

As part of the agreement, Liverpool will deploy SAS Customer Intelligence 360 and SAS Viya, leveraging the platforms to enable marketing automation, campaign orchestration and data-driven decision-making across large consumer environments.

The integration of SAS technology is designed to optimise campaign operations and efficiency, while supporting deeper audience segmentation and more personalised fan engagement.

Moving beyond a typical logo-led sponsorship, the Liverpool–SAS partnership is built around technology adoption, with SAS tools woven into Liverpool’s marketing processes to influence how campaigns are created, evaluated and improved.

Chief Commercial Officer, Ben Latty highlighted the role of SAS technology in enhancing efficiency and insight across the club.

“Our partnership with SAS represents an important step in how we continue to evolve our marketing approach. Integrating their technology will give our team access to powerful tools – including SAS Customer Intelligence 360 platform and SAS Viya – that will help streamline our work and support better decision-making,” he said via press release.

SAS Chief Marketing Officer, Jennifer Chase underscored how the partnership leverages data and AI to elevate the fan experience for one of football’s most passionate global audiences.

“Liverpool FC has one of the most passionate fan bases in the world, and we’re proud to help elevate that experience through the power of data and AI. With SAS technology, the club can turn massive volumes of data into meaningful, real-time insights that allow us to get the right message, to the right fan, at the right time – connecting fans from Anfield to anywhere in the world,” she said via press release.

Alongside commercial operations, the deal includes a STEM-focused education element delivered in collaboration with the LFC Foundation, reflecting a growing trend for technology partnerships to blend enterprise deployment with community impact.

TX Football Forges a Deal with Springvale White Eagles FC

Avatar
Supplied by TX Football

Springvale White Eagles FC has confirmed a new apparel partnership ahead of the 2026 season, appointing Tradexco Football (TX) as the club’s official clothing sponsor.

The agreement follows an extensive evaluation process focused on design capability, communication efficiency and service delivery, all key factors in supporting the club’s on and off-field operations. Emphasising collaboration and responsiveness, the collaboration is expected to streamline the kit development process while delivering high-quality apparel aligned with the club’s identity.

Springvale White Eagles FC Secretary, Drazen Ninkovic highlighted Tradexco’s design capability, efficiency and collaborative approach as key drivers behind the agreement.

“Springvale White Eagles FC selected Tradexco (TX) as our clothing sponsor for the 2026 season due to their innovative approach to kit and apparel design and their highly efficient communication process. The absence of intermediaries allowed for direct collaboration, ensuring prompt correspondence and the seamless translation of the club’s ideas into final designs approved for production without delay,” he said via press release.

“The level of customer service provided by the Tradexco team has been exceptional, and we look forward to this partnership developing into a strong, long-term collaboration.”

Supplied by TX Football

Tradexco Founder and CEO, Shah Ali Rajput highlighted the milestone nature of the agreement and the brand’s commitment to delivering value, quality and long-term support at the VPL level.

“We are extremely proud to be working with a VPL club of Springvale White Eagles’ calibre. As our first men’s VPL competition club, this partnership is a significant milestone for us. From day one, our focus has been clear — delivering high-quality teamwear, on time, and at genuine value for the club,” he said via press release.

“This partnership allows us, as a local Victorian brand, to showcase to the VPL league the level of quality, professionalism, and reliability that exists within the local football ecosystem. We will be going above and beyond to deliver the very best on-field and off-field products, supporting Springvale White Eagles at every level and contributing to their continued success.”

This agreement supports Tradexco’s continued commercial expansion, reinforcing its credibility as a high-performance apparel supplier and enhancing its ability to service clubs operating at the highest state-league standards.

Most Popular Topics

Editor Picks

Send this to a friend