Football Victoria unveils new academy to fast-track young talent

Football Victoria has taken a major leap forward in youth development with the confirmation of its new academy program, set to kick off in the 2025 season.

The comprehensive initiative will cater to both male and female players from Under 14s through to Under 17s, while also incorporating existing women’s Under 20 and NPLW squads.

A talented group of young players has already joined the program following successful trials that commenced in October.

The academy, based at The Home of The Matildas, will combine expert coaching with state-of-the-art facilities to develop both technical skills and high-performance mindsets in its young prospects.

FV’s Head of Youth Development Steve Mautone praised the initiative as a “fantastic development” for Victorian football.

“The academy will become the players’ club, providing them with the opportunity to compete in the junior boys and girls NPL season in 2025. This provides a clear pathway for talented young players to progress. We are incredibly excited about the potential of the 2025 program,” Mautone said via official press release.

The academy has already hit the ground running, with promising youngsters selected through trials conducted since October. These players will form the inaugural squads competing in next year’s NPL competitions.

Beyond match play, the program will emphasise technical development and high-performance habits, with participants receiving specialist coaching at the purpose-built Matildas facility.

The academy forms a crucial piece in Football Victoria’s Elite Pathways program, working alongside established talent identification initiatives like TIDC and SAP.

This structured approach aims to smooth the traditionally bumpy road from grassroots to elite football. For ambitious young players, the academy offers multiple pathways to professional football.

This academy will hopefully give graduates the necessary pathways towards progressing through A-League and NPL ranks, national careers and even securing overseas contracts.

Football Victoria will launch dedicated social media channels to showcase the academy’s talent and keep supporters updated on player development and events throughout the season.

This academy is the starting for a more streamlined approach to development in one of Australia’s most dedicated footballing states.

To young footballers and their supporting communities, this academy could relieve the pressure from Grassroots and NPL clubs in supporting the growth of the state’s youth.

The academy could also allow for Victoria to further help solidify a national style of play, though one must also be careful not to disrupt the rich tapestry of historical footballing culture.

Overall, this news be watched closely by all industry makers involved, hopeful it can produce future generations of talented players.

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Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal

Under a new multi-year deal, Liverpool FC has partnered with analytics and software company SAS as its Official AI Marketing Automation Partner, integrating advanced data and AI technology into the club’s marketing and fan engagement activities.

As part of the agreement, Liverpool will deploy SAS Customer Intelligence 360 and SAS Viya, leveraging the platforms to enable marketing automation, campaign orchestration and data-driven decision-making across large consumer environments.

The integration of SAS technology is designed to optimise campaign operations and efficiency, while supporting deeper audience segmentation and more personalised fan engagement.

Moving beyond a typical logo-led sponsorship, the Liverpool–SAS partnership is built around technology adoption, with SAS tools woven into Liverpool’s marketing processes to influence how campaigns are created, evaluated and improved.

Chief Commercial Officer, Ben Latty highlighted the role of SAS technology in enhancing efficiency and insight across the club.

“Our partnership with SAS represents an important step in how we continue to evolve our marketing approach. Integrating their technology will give our team access to powerful tools – including SAS Customer Intelligence 360 platform and SAS Viya – that will help streamline our work and support better decision-making,” he said via press release.

SAS Chief Marketing Officer, Jennifer Chase underscored how the partnership leverages data and AI to elevate the fan experience for one of football’s most passionate global audiences.

“Liverpool FC has one of the most passionate fan bases in the world, and we’re proud to help elevate that experience through the power of data and AI. With SAS technology, the club can turn massive volumes of data into meaningful, real-time insights that allow us to get the right message, to the right fan, at the right time – connecting fans from Anfield to anywhere in the world,” she said via press release.

Alongside commercial operations, the deal includes a STEM-focused education element delivered in collaboration with the LFC Foundation, reflecting a growing trend for technology partnerships to blend enterprise deployment with community impact.

TX Football Forges a Deal with Springvale White Eagles FC

Springvale White Eagles FC has confirmed a new apparel partnership ahead of the 2026 season, appointing Tradexco Football (TX) as the club’s official clothing sponsor.

The agreement follows an extensive evaluation process focused on design capability, communication efficiency and service delivery, all key factors in supporting the club’s on and off-field operations. Emphasising collaboration and responsiveness, the collaboration is expected to streamline the kit development process while delivering high-quality apparel aligned with the club’s identity.

Springvale White Eagles FC Secretary, Drazen Ninkovic highlighted Tradexco’s design capability, efficiency and collaborative approach as key drivers behind the agreement.

“Springvale White Eagles FC selected Tradexco (TX) as our clothing sponsor for the 2026 season due to their innovative approach to kit and apparel design and their highly efficient communication process. The absence of intermediaries allowed for direct collaboration, ensuring prompt correspondence and the seamless translation of the club’s ideas into final designs approved for production without delay,” he said via press release.

“The level of customer service provided by the Tradexco team has been exceptional, and we look forward to this partnership developing into a strong, long-term collaboration.”

Supplied by TX Football

Tradexco Founder and CEO, Shah Ali Rajput highlighted the milestone nature of the agreement and the brand’s commitment to delivering value, quality and long-term support at the VPL level.

“We are extremely proud to be working with a VPL club of Springvale White Eagles’ calibre. As our first men’s VPL competition club, this partnership is a significant milestone for us. From day one, our focus has been clear — delivering high-quality teamwear, on time, and at genuine value for the club,” he said via press release.

“This partnership allows us, as a local Victorian brand, to showcase to the VPL league the level of quality, professionalism, and reliability that exists within the local football ecosystem. We will be going above and beyond to deliver the very best on-field and off-field products, supporting Springvale White Eagles at every level and contributing to their continued success.”

This agreement supports Tradexco’s continued commercial expansion, reinforcing its credibility as a high-performance apparel supplier and enhancing its ability to service clubs operating at the highest state-league standards.

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