FQ CQUniversity partnership: Enhancing football and education

FQU CQUniversity

Football Queensland (FQ) and CQUniversity (CQU) have trumpeted a groundbreaking new partnership which will link the two organisations for the next three years.

As a part of the deal, CQU will become FQ’s Official University Partner and enjoy a pivotal role in delivering physiotherapy, chiropractic and podiatry education at carnivals and festivals, in player development sessions and to FQ Academy teams.

Additionally, FQ has opened placement spots specifically for CQU sports science students within the FQ Academy, providing students with firsthand experience in a professional sporting environment and delivering personalised supports to upcoming athletes.

Football Queensland CEO Robert Cavallucci detailed how transformative the collaboration with CQU would be for FQ and its Academy.

“We are thrilled to partner with CQUniversity as we integrate cutting-edge education and research into our high-performance pathways, ensuring we remain dynamic in our approach and consistently implement new best practices that benefit all our participants,” he said in a press release.

“This partnership will provide FQ Academy and Queensland State Team players with access to expert physiotherapy, chiropractic, and podiatry services, while also offering CQU sports science students the opportunity to work closely with our emerging athletes, supporting training programs and player welfare, and gaining invaluable experience in an elite environment that contributes to the development of the next generation of sports science professionals.  

“We’re also excited to collaborate with CQU on future research projects aimed at advancing player development and injury prevention while opening up more opportunities for higher education pathways for FQ participants and members.”  

CQUniversity Director of Sport Strategy Professor Fabio Serpiello expressed the university’s enthusiasm for the partnership.

“CQU is proud that our unique sport science, rehabilitation and community sport expertise is supporting the important work and growth of Football Queensland, across high performance, grassroots engagement, and leadership development,” he said via press release.

Dean of the School of Health, Medical and Applied Sciences, Professor Andy Stewart explained how CQU would be able to connect with all footballers across Queensland.

“Whether it’s city or region or remote town, everywhere CQU operates in Queensland, football is a key sport in that community,” Prof Stewart said in a press release. 

“CQU’s community-connected, inclusive approach is a perfect fit to meaningfully support the growth of accessible, empowering physical activity and competition, especially for girls and women, and people of all abilities.” 

For more information on CQUniversity, click HERE.

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Mbappé move from Nike to On signals new battle for Football’s sponsorship market

Kylian Mbappe UEFA Euro 2024 Qualifier

Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

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