Friedkin Group set to become Everton’s new club owners

Everton may have found their new owners in The Friedkin Group, who are currently in the front seat to acquire Farhad Moshiri’s 94.1% majority stake in the club.

This comes after the failed takeover of American investment group 777 Partners where they were unable to gain Premier League approval before a pre-agreed May 31 deadline due to inadequate funding.

Everton released a club statement about their new owners.

“The Club can confirm [today] that a period of exclusivity has been granted to The Friedkin Group to progress discussions to acquire a majority shareholding in Everton,” they said via their club website.

“All parties will now work together to conclude this process. In the meantime, the Club will continue to operate as normal.”

But who are The Friedkin Group and what have they done to get into this position?

Led by American billionaire Dan Friedkin who is the owner and the CEO of the group has a net worth of $US 6.1 billion. His father Thomas Friedkin, a former stuntman turned billionaire, founded Gulf States Toyota which is one of the world’s largest private auto distributors which has been passed onto Dan.

The Friedkin Group has branched out and grown over the last two decades, being a consortium of more than a dozen companies such as in the entertainment industry where they bought the company Neon in 2017 which distributed the Oscar-winning Parasite (2019). They also co-founded Imperative Entertainment which was the studio that produced the 2023 Martin Scorcese film Killers of the Flower Moon.

The American consortium has also dived into the sports business with naming right deals in Texas where the NBA’s Houston Rockets, MLS team FC Dallas and USL side San Antonio FC all play at homes with Toyota in their names.

However, one of Dan’s biggest moves in the world of football came in 2020 when he bought out an American group that had owned AS Roma since 2011. The group was led by fellow American Jim Pallotta who had a decent stint in Italy’s capital for almost a decade where Roma finished second in Serie A three times in four seasons while also reaching the semi-finals of the Champions League. Although, the club endured huge losses financially which therefore led to the takeover by the Friedkin Group. Last year in June, Dan bought his second football club AS Cannes who currently play in the fourth tier of French football.

Despite the takeover still not being fully confirmed as of yet, Everton’s off-season is going to be busy after confirming a deal with UK sportswear brand Castore as their sponsor while finalising the construction of their new 53,000-capacity Bramley-Moore Dock stadium, where they will move to at the start of the 2025-26 season. The Toffees have been busy during this transfer window where they have signed midfielder Tim Iroegbunam from Aston Villa, as well as dealing with the rumours surrounding young defender Jarrad Branthwaite who is heavily linked to Manchester United.

But if the Friedkin Group ultimately end up being the new owners on the blue half of Merseyside, fans will hope to see some sort of progression in the long-term as seen with Roma who won the first edition of the UEFA Conference League in 2022 after two years with Friedkin being owner. They will also hope to bring more excitement by improving the squad where they have finished in the bottom five places in the last three seasons.

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Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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