FV Head of Futsal outlines future plans: “We want to host a National Championships in Victoria”

Football Victoria (FV) Head of Futsal Anthony Grima believes Victoria is the perfect place to host an edition of Football Australia’s National Futsal Championships in the coming years.

Speaking with Soccerscene, Grima, who was recently appointed Head of Futsal at FV, explained the hosting of significant futsal events was desirable in the wake of the governing body’s plans to revamp the small-sided game in the state.

“Personally, I would love to see us showcase major futsal events in this great state of ours, such as the Football Australia National Futsal Championships,” he said.

FV Head of Futsal Anthony Grima

The 2021 Football Australia National Futsal Championships were cancelled due to the effects of the COVID-19 pandemic, with state federations still waiting for confirmation of its return in 2022.

Hosting rights to future Futsalroos matches, when reinstated, are among the notable futsal events that are also being targeted by the governing body to assist the rejuvination of the local tourism industry.

FV recently outlined their ambitions to unite the futsal community, by providing the sport with an increase in investment into resources needed to appropriately govern futsal in Victoria.

The state federation’s direction of the sport will be underpinned by the following strategic priorities:

  1. Formally recognise the sport of futsal within Football Victoria’s existing Strategic Plan 2019-2022 ‘FootbALLways’ to facilitate its growth, including in schools and to foster the increase and development of players, coaches, referees, futsal clubs and Futsal centres in the broader futsal pathway.
  2. Provide futsal competition providers and futsal clubs with a genuine value proposition to partner with Football Victoria via a revamped affiliation and support program to grow and develop futsal together as a unified futsal community.
  3. Integrate futsal within the implementation of Football Victoria’s current Facilities Strategy and advocate for increased and improved futsal facilities with local, state and federal government for the benefit of all futsal competition providers and futsal clubs across Victoria.

According to Grima, the final priority listed, centred around the importance of facilities for futsal, highlighted the need for all factions of the small-sided game to be on the same page.

“Ultimately, if we don’t work together, it’s the participants who suffer,” he said.

“Our main priority is to ensure that there are facilities for the players that are involved at a community level, but we do have some works in the pipeline that we’d love to see, such as a home of futsal in Victoria.

“There’s 40,000 players who play all across Victoria and a lot of those venues are not affiliated to Football Victoria at the moment, but we intend to speak to every single operator, every futsal club and even the indoor centre operators. I think it’s important that we all come under the banner and we support them as much as possible in a mutually beneficial system.”

Grima has been in constant dialogue with many futsal operators such as CEO of Futsal Oz Peter Parthimos, who had to endure a long stretch of inactivity at his centres due to the Victorian COVID-19 lockdown.

“Peter Parthimos has been one I’ve been speaking to regularly. I’ve known Peter across futsal circles for many, many, years.

“We are not here to compete with the providers, we are here to unite them, govern and lead them. They need direction, they need help, they need support. A lot of them have not seen their players for at least nine months, because the centres weren’t open.

“It’s really important to note, we should’ve been there providing them guidelines and support. That happened with the outdoor clubs, they got those guidelines whenever the state government released information (during lockdown), so I really felt for the futsal operators.

“So, we are here to reinvigorate them and also inspire the other states to learn from us and see how we can do things properly. We want to bring them on our journey, so when the national agenda is set up by Football Australia, everybody has been consulted and engaged properly and they know it is coming and they can be part of it.”

A strong emphasis on pathways for players, coaches, referees has also been put forward by FV, through the delivery of upcoming elite competitions such as the F-League (Victoria) and the FV State Futsal Championships.

Alongside this, both futsal referee and coach education courses will officially accredit and upskill referees and coaches from this month.

Grima, an experienced futsal and football administrator, is well placed to lead the sport into the future.

“My own experience in futsal has shown me that it is a sport with enormous appeal and potential,” he stated.

“As you can see, it is a big job ahead of us, but it is one that we are fully committed to.”

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JH Allan Reserve in Keilor East to undergo lighting upgrades

After strong backing from the community and Football Victoria, Moonee Valley City Council confirmed the green light for upgrades to proceed later this year.

Resounding support

Ahead of the council meeting on Tuesday 24 March, Football Victoria and five Moonee Valley Council clubs created a petition backing lighting improvements at JH Allan Reserve.

What followed was an astounding 624 signatures – a demonstration of the power of united, community support. As a result, main tenants Moonee Ponds United SC and four addition clubs (including Essendon Royals FC, Avondale FC, FC Strathmore and the Moonee Valley Knights) will all benefit from the developments.

“As one of the only facilities within Moonee Valley not shared with other codes, ensuring that JH Allan Reserve meets the needs of our participants is crucial for Football Victoria,” said FV Head of Government Relations and Strategy, Lachlan Cole.

“It was fantastic to see participants and officials from those five clubs come together, support this project, and unite to speak on behalf of their needs. And it was even more heartening to see the wider football community throw their support behind the development by signing the petition.”

 

A long-awaited verdict

The decision comes as a huge step forward for the local football community, arriving after an extended process of consultations and surveys.

In September 2022, Moonee Valley City Council endorsed the Moonee Valley Soccer Strategy, which sought to identify potential upgrades at JH Allan Reserve.

Furthermore, during the community consulation between March and April 2023, 365 people participated in a survey regarding the developments. In the end, 65% of responses supported or strongly supported the installation of sports lighting at the ground.

It is therefore clear that, for much of the community, this was a cause worth fighting for. Over three years since the initial endorsement from Moonee Valley City Council, JH Allan Reserve is now set for a vital upgrade.

Final thoughts

More importantly, however, are the current and future athletes who will feel the benefit from these developments.

Football participation is growing and will continue to do so, in Moonee Valley, Victoria and Australia as a whole. That is why developments like this are so vital.

They are not merely nice to have, but are fundamental to supporting future footballers in the community by providing them with the facilities and environment to play.

Filopoulos: Football Must Move Beyond Campaigns to Win Fans for Good

Global marketing and advisory firm Bastion has strengthened its leadership team with the appointment of Peter Filopoulos as Managing Director, Experience. This decision brings one of Australian football’s most influential administrators into a new phase of the sports business landscape.

Filopoulos, who has held senior roles across Football Australia, Football Victoria and Perth Glory, will lead Bastion’s experiential and partnerships division, applying a football-informed lens to brand engagement.

Drawing on his time in the game, Filopoulos emphasised the importance of cohesion in building meaningful fan connections.

“For me, the biggest lesson is that fans don’t see brand, content and experience as individual silos, they experience it all as one connected ecosystem,” he said.

“At Football Australia, the work resonated most when everything was aligned; the team, the narrative, the partners and the matchday experience all working together to feel cohesive and authentic. That’s when engagement moves beyond interaction and becomes something far more meaningful.”

He added that too many organisations still treat fan engagement as short-term.

“Where a lot of organisations fall short is treating fan engagement as a campaign. It’s not, it’s an always-on system.”

Filopoulos’ move reflects a broader shift within football, where commercial growth is increasingly driven by experience-led strategy.

“At Bastion, we put experience at the centre—because it’s where the brand comes to life, where partners integrate in a way that adds real value and where fans genuinely connect,” he said.

“Our focus is on building platforms that bring fans closer to the brand… Get that right, and you’re creating something people actively want to be part of.”

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