Ged Searson: Improving the art of football scouting in Australia

The Association of Football Coaches and Scouts (AFCAS) have recently undergone its first recruitment and player scouting workshop, focusing on creating scouting reports while also learning footballing scouting skills and techniques to assess players.

These online workshops are taught by AFCAS Managing Director Ged Searson, who has 15 years of experience to his name as a football scout and almost 30 years of experience as a football coach.

Throughout his footballing journey, Searson got an incredible opportunity to work alongside legendary manager Sir Bobby Robson, while also working in the English Premier League with West Ham United and most recently with the Malawi national team during the 2022 African Cup of Nations (AFCON).

In an interview with Soccerscene, Searson reflects on his experiences as a football scout, what it was like to learn from Sir Bobby Robson, the creation of AFCAS and how he is trying to improve football scouting not only in Europe, but in Australia as well.

How did you start working as a football coach and scout?

Ged Searson: I started coaching when I was 19 due to injury, I wanted to learn and study and hopefully make a career working in football. 

I went to monthly coaching seminars across the UK and Europe and I met up with different coaches at different levels. I just went in with an open book and thought I’m going to learn.

At the same time, I had my own academy in Essex across the road from West Ham’s training ground, working with six-year-olds up to the age of 16. I did that for 13 years, built the program and I had about 350 players a week coming to training at one point.

Later on, I started to work in non-league and semi-professional football. Any club that didn’t have money and was struggling in the relegation zones would ring me up and I would try to get them out of trouble, which was a learning experience.

I didn’t want to continue down the academy coaching route anymore because it wasn’t financially viable for me at the time and then I ended up becoming an opposition scout.

However, I will say to become a scout you must learn and then develop the rest of your career. You must go the extra mile, get off your back and try to learn.

My first opposition report was about Brentford, back when they were in League Two. My friend was working for Barnet and he was doing video analysis and he said can we see your report?

I said I’ll send it over but I’m sure your scouts can do it far better than me and he replied we haven’t got any scouts.

Ian Hendon was the manager at the time at Barnet and just started his coaching career. He said he liked the report and asked me if I could do this every week and that was how I started my career as a football scout.

What were some of the highlights throughout your football career?

Ged Searson: Ian Hendon got his big break where he was asked to become the assistant manager at West Ham United to work under his old manager, Sam Allardyce, and recommended me to the club.

The funny thing was that West Ham was my team as a kid and it was a pure coincidence that I got to work for my own club. I worked as an opposition scout and also did recruitment scouting.

In my first year we got promoted from the Championship, winning the playoffs at Wembley. When you think about it, I won a trophy with the team I support, how good is that?

I spent the next two years in the Premier League which was great and I absolutely loved it.

I left West Ham after three years and was offered to become the chief scout of Grimsby Town. I did the opposition scout reports and the recruitment which I’d learned through my time in the Premier League.

We broke the points tally with the most points in the club’s history within one season and had the best away record of any team in the country. We got to the playoffs finals but lost when it went to penalties, which was hard to take.

In regards to my international career, I got a phone call from the technical director of Malawi at the time, Mario Marinica, who I’ve worked with in the past. He asked if I could come over and do your opposition scouting and create a recruitment and scouting team for us.

Heading into AFCON in Cameroon, we were complete and total outsiders. But because we had put together this recruitment team of the guys I’ve worked with and an analysis team with the scouts that I taught, we had a secret weapon.

We were more organised than any other team going into the tournament and we made history. We beat Zimbabwe and we drew with Senegal, who actually won the tournament that year.

We went through to the last 16 and faced Morocco who beat us 2-1, but it was overall a really good experience.

Ged Searson at Leyton Orient F.C. team photo. (Images supplied by Ged Searson).

What was it like learning from Sir Bobby Robson?

Ged Searson: I was very fortunate to be able to go to PSV Eindhoven when Sir Bobby Robson was coach.

I just contacted him and said, can I come and study with you and learn from you? 

He said absolutely, you’re more than welcome to come over and that was it.

I was 24 at the time and was a young coach. He just took me under his wing.

I was on the training ground with him every day and he had me on the pitch next to him when he was doing his sessions. The supporters thought I was his son or something and they couldn’t work out who this young lad was next to him. 

He looked after me and had quite a few visits there and really got to understand more about the game.

He was very old fashioned, a true gentleman and a football enthusiast. 

There’s lots of lovely tales about him being a nice guy and giving his time to people. I hear those stories and I know they’re true because he did exactly the same as me.

How was AFCAS created and what made you lean into teaching football coaching and scouting to others?

Ged Searson: The English FA started to bring out their Talent ID courses and I saw it advertised and thought I better go and do it. They were doing a scouting course and I was interested.

However, I spent three days on a scouting course that had no scouting on it. It was mainly regulations and safeguarding but there wasn’t any technical scouting in any form. Of course, I learnt some things, but it wasn’t a scouting course.

There was a small section on opposition scouting, but the guy teaching hadn’t really done any opposition scouting and I think I’d done about 650 games as an opposition scout.

Then there was something setting in motion and in the back of my mind I was thinking, I could write something here that could be helpful for scouts.

It was maybe two or three years later I decided to put something together that was technical and could teach the skills that scouts do need.

I thought I’m going to teach this from a chief scout’s view and we started off at Emirates Stadium in London, where I taught my first class.

I had 15-16 people there; whether that would be coaches, agents, scouts or anyone who’s just interested in football.

I started teaching tactical scouting, then was asked to teach recruitment scouting and that’s where it took off.

Ged Searson and the coaches winning an award. (Images Supplied by Ged Searson).

What made you decide to provide these online workshops for people in Australia?

Ged Searson: I did a few morning sessions during lockdown and there seemed to be an awful lot of coaches that were quite interested in the Melbourne area.

The guys seemed desperate to do something and they thought coming to do a workshop seemed to be appropriate.

I met a really good group of guys and they did about three levels with me as well.

For whatever reason, I drifted away and I didn’t do the UK morning workshops. Then recently, I had a few people asking if I would do those workshops again and it was actually agents from Australia.

I said I was happy to do that and so I started lining up the morning sessions again.

From conversations I’ve had with agents, there seems to be players at the moment that are slipping through the net and are being missed out.

They said there’s a need for scouting here to help players get identified and move them into clubs and progress from there.

That’s why I’m trying to help scouting develop in Australia and maybe clubs could use scouts more to try and make sure players don’t slip through the net and help those guys get an opportunity with clubs.

What will we see next from AFCAS moving forward and will we see you make an appearance in Australia?

Ged Searson: The next stage for AFCAS is to now get these courses across the world. 

We’ve created an interactive course where you are learning the necessary skills to observe techniques and assess performances as a scout and a coach.

It would be nice to go over to Australia and do a workshop there if there was any interest by a club. It would be a fantastic opportunity.

Previous ArticleNext Article

‘We’re on our own’: Malvern City’s fight for a fair go

At Malvern City Football Club, the problem isn’t finding girls who want to play football.

It is finding appropriate facilities for their growing cohort of young girls to play at.

The club now has close to 100 girls in its female program, built up over the past six years. But at Sir Zelman Cowen Park, which Malvern City has called home for decades, there are no dedicated female change rooms or toilets.

Instead, there are shared facilities, public toilets and, according to club President John Hatzis, situations in which parents, coaches and team managers have had to effectively stand guard so girls can use the toilets without others entering.

“The problem we’ve got is that the public toilets are often locked, or they’re just not accessible,” Hatzis told Soccerscene

The result, he says, is a bizarre and frankly uncomfortable workaround: adults physically blocking the toilets so girls can use them.

That is the human face of what has become a much bigger argument about sporting infrastructure in the City of Stonnington.

It is the sort of arrangement that might have been observed decades ago.

Not something we see in 2026.

Malvern City isn’t a small club asking ratepayers to build it a palace.

It has more than 800 registered players. Its female program is approaching 100 participants. Its junior high-performance program is thriving, while its senior men’s side just earned promotion to VPL1.

And yet its president says the club has spent years being told, essentially, to wait.

“We’re doing everything right as a club,” Hatzis says.

“But every year around this time, we get teams of girls, we get teams of boys coming over to us and we’re saying, ‘We can’t help you. We just don’t have the facilities.’”

That should concern more than just football people.

Where Stonnington chooses to spend

Stonnington is not a municipality that pinches its pennies on sport – far from it.

The council recently completed the Stonnington Sports Centre at Percy Treyvaud Reserve, a $49.9 million project described by council as its largest-ever investment in community sport. The project delivered new facilities for tennis, lawn bowls, cricket, lacrosse, netball and basketball, as well as four indoor courts and more than 200 undercover car spaces. A project where the council contributed $45.9 million.

There are also millions more in the current and forward capital programs.

The 2026-27 budget includes $600,000 for maintenance and renewal works at Malvern Valley Golf Course. Sports-ground asset renewal and oval reconstruction programs amount to about $13.5 million over the forward program to be carried over the next decade. Pavilion renewal is worth roughly $7.3 million over the same period, while outdoor tennis facilities have a forward renewal program of about $3.3 million.

There is a roughly $10.4 million forward program attached to Central Park Pavilion and about $7 million for Waverley Oval Pavilion.

None of this means football is entitled to an equal slice of every dollar.

Many of these facilities are shared between sports. A cricket oval can also be an AFL ground. A sportsground renewal program can benefit soccer as well as football. Money allocated to floodlights or pavilions cannot simply be stamped with one sport’s logo.

A $66 million gap — and a question of priorities

There is no doubt Stonnington, too, has a legitimate argument on the other side.

Council has identified an enormous backlog of sporting infrastructure needs. Its own figures suggest about $124 million in required investment, with only about $58 million currently funded over the coming decade.

That leaves a gap of roughly $66 million.

The council cannot fix everything at once.

But that is precisely why the argument over Malvern City is worth having.

Hatzis does not dispute there are competing demands. In fact, one of the more revealing parts of our conversation was his admission that football itself bears some responsibility.

For years, he says, football clubs have simply found a way to survive.

“The squeaky wheel receives the oil,” he said.

“Obviously, we haven’t been squeaking enough over many decades and we’ve just made do with what we’ve got.”

That is a remarkably candid admission from a club president trying to make a case against his local council.

But Hatzis believes patience has run out.

A decade of planning, but no clear timeline

Malvern City has been at Zelman Cowen for almost half a century. The club says the pavilion dates back to the late 1980s, and despite repeated approaches to council, there is still no funded redevelopment of the facility in the current budget.

The council is now undertaking a 10-year Sport and Recreation Plan for Zelman Cowen, following consultation with more than 400 community members. The park contains five sports fields covering roughly 47,500 square metres and caters for football, Australian rules football, baseball, cricket, athletics and ultimate frisbee.

Council acknowledges that the precinct is under increasing pressure and that its future planning needs to consider accessibility, safety, gender equity and universal design.

But planning is not building.

And a plan without funding is a very long way from a toilet that actually works.

That is Hatzis’ frustration.

“We’re being constantly told that there’s a plan to redevelop Zelman Cowen,” he says.

“But the problem is that there is no funding.”

His estimate is that Malvern City could be seven-to-ten years away from seeing meaningful redevelopment.

Fair Access in policy, barriers in practice

That is where the council’s own rhetoric around women’s sport becomes important.

Stonnington’s sports infrastructure planning recognises that many older sporting facilities were not designed for equitable participation by women and girls.

That is not an abstract policy problem at Zelman Cowen.

There are girls standing outside a toilet.

There are parents being asked to intervene.

And there are young players who, he fears, could eventually decide that the inconvenience isn’t worth it.

“If they’re not willing to fund it, then how long can clubs fund it?” he asks.

That is the question Stonnington needs to answer.

Not because Malvern City should automatically jump to the front of the queue, but because the council needs to be able to explain why it has placed this particular queue in the order it has.

The comparison with other sporting facilities is inevitably going to be uncomfortable.

Hatzis points to the state-of-the-art facilities available to some AFL and cricket clubs. He points to major investment at Toorak Park and the new Stonnington Sports Centre.

His argument is that Malvern City would be prepared to meet council halfway.

Malvern City is willing to meet council halfway

The club would lobby state and federal governments. It would seek private funding. It would even ask its own support base to contribute.

“We’d be happy to go and lobby the state and federal government to help us with the funding,” Hatzis says.

“And even creating some private funding. I’d be happy to get our support base to help with that also.”

That matters, because this isn’t simply a demand that ratepayers write Malvern City’s club a cheque.

It is a demand for a pathway. Give us a plan. Give us a timeframe. Give us something to work towards.

Instead, Hatzis says, the message from council has become increasingly difficult to accept.

“The communication coming down the line that we don’t have any funding is absolutely wearing thin.”

Football’s missing support

One of the more damning parts of our conversation wasn’t even about the council.

Hatzis says he has repeatedly contacted Football Victoria seeking support. He says he has been told someone would contact him to begin an engagement process and that Malvern City is an important part of the fabric of Victorian football.

That call is yet to come, which raises an uncomfortable possibility: perhaps Malvern City’s problem isn’t just that it has failed to convince Stonnington; perhaps it’s that football itself has historically been too willing to accept second-best facilities and making do.

Football has grown enormously in the past 25 years, while girl’s and women’s football in particular has exploded across the past decade. Clubs are increasingly expected to provide pathways from junior participation to elite competition.

Yet the infrastructure beneath that growth has not kept pace.

A story bigger than one club

That is where Stonnington’s own Fair Access Policy becomes particularly difficult to reconcile with what is happening at Zelman Cowen.

The council says the policy is designed to address “known barriers” experienced by women and girls in accessing community sport facilities, before acknowledging in its budget that implementing Fair Access will require “significant new funding”.

It is a remarkable admission: the council recognises the barriers, recognises that its sporting infrastructure needs to change, yet the girls at Malvern City are still being asked to wait for the money to make that change happen.

Malvern City’s story is therefore bigger than one pavilion.

It is about what happens when a sport grows faster than the facilities designed to accommodate it.

And it is about whether councils can continue to promote female participation while asking girls to accept facilities that would be considered unacceptable in other parts of community life.

Stonnington says it has limited resources.

That is undoubtedly true.

But scarcity does not remove the responsibility to explain the choices being made.

If there is $600,000 available for one year’s renewal and maintenance at a golf course, if millions are flowing through tennis, pavilion and sports-ground programs, and if a $49.9 million flagship sporting centre can be delivered, then telling Malvern City simply that there is “no funding” is not really an answer.

It is only the beginning of the question.

Why that facility?

Why now?

Why them?

And why not Zelman Cowen?

Malvern City has spent decades making do.

Its president admits the club has not always been loud enough.

But over the last decade, that has changed.

“We’re doing everything right as a club,” Hatzis says.

“We need to be heard”

Perhaps the real test for Stonnington now is not whether it can find enough money to fix every sporting facility in the municipality.

It clearly cannot.

The test is whether, when the council sits down to decide who waits another decade and who moves forward. Malvern City, a club with more than 800 players, a senior men’s program that is among Victoria’s elite, and a growing cohort of girls can make a convincing enough case to finally move up the list.

Because asking girls to wait years for a proper place to change is not a particularly convincing way to build the future of women’s sport.

GIS Sydney connects students with Australia’s sporting industry

The Global Institute of Sport (GIS) is giving students new opportunities to build careers in Australia’s growing sports industry. Combining academic study with direct access to sporting organisations, venues and industry professionals. Based at Allianz Stadium and the Sydney Cricket Ground, GIS Sydney places students at the heart of Australia’s sporting landscape. The campus gives students the chance to study while surrounded by major sporting organisations and events, creating a direct connection between education and the industry they hope to join.

Students also benefit from regular access to experienced sports professionals. More than 50 guest speakers have shared their expertise with GIS students, including representatives from FIFA, Red Bull, Cricket Australia and the AFL. These sessions give students a valuable insight into the different roles and career pathways available across the sports sector. GIS Sydney delivers programs including Sports Analytics and International Sports Business in partnership with the University of Newcastle. The courses combine academic learning with opportunities for students to develop practical skills that they can take into the workplace.

Industry experience forms another important part of the student journey. GIS provides students with 140 hours of relevant work experience, allowing them to apply their knowledge in professional settings. Students have secured placements with organisations including the Professional Football Scouts Association, Football Coaches Australia and Basketball NSW.

GIS also works with Yakka Sport to create paid employment opportunities for students while they study. This allows students to gain workplace experience while developing professional networks within the sporting community. The opportunities extend internationally, with GIS Global Sports Summits giving students access to sporting organisations and venues in destinations including London and Miami.

For students pursuing careers in sport, GIS Sydney is creating a pathway that combines education, practical experience and industry connections. By bringing students closer to the people and organisations shaping the sector, GIS is helping the next generation turn their interest in sport into professional opportunities.

Most Popular Topics

Editor Picks

Send this to a friend