Genius Sports and Football DataCo enhance the Premier League with tracking advancements

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Genius Sports
Image credit: Genius Sports

Genius Sports has extended its partnership with Football DataCo as its official tracking partner to cover all Premier League games. Football DataCo is the official licence holder of data rights for soccer in the United Kingdom, to capture sub-second and skeletal tracking data across the Premier League.

The new deal includes a new skeletal tracking partnership with potential benefits for fans, media, broadcasters, and teams along with a sub-second tracking feed.

Genius Sports started as a betting data specialist in 2001, and over the years has grown to organise, optimise and develop hundreds of sports, betting, and media organisations across the globe.

Genius Sport through their second spectrum technology powered by computer vision and artificial intelligence situated in every premier league stadium will now be able to capture sub-second positional data on any player as well as the ball, while also continuing to be the official tracking provider of Football DataCo.

Skeletal tracking data will also be captured and developed to benefit fans, media partners, and broadcasters. New insights captured from the data will enable media partners and fans to experience dynamic, interactive metaverse applications giving the user control over how they want to experience the game.

Football DataCo General Manager Adrian Ford said via press release:

“Technology continues to drive how data is collected, analyzed, and presented. Working with Genius Sports’ Second Spectrum technology enables Football DataCo to be at the cutting edge of what is possible, and we look forward to developing new ways of using data for our stakeholders.”

Premier League clubs will now have access to Genius Sports’ advanced insight feed and integrated machine learning indexing to enhance performance through team and player metrics. Broadcaster partners will be able to access data-driven augmentation solutions, enabling their feed to feature live statistics and metrics.

Speaking about the partnership extension, Genius Sports CEO Mark Locke added via press release:

“This partnership is an important next step in demonstrating the way data and advanced technology can amplify storytelling and fan engagement. Genius has believed deeply in this vision for many years, which is now becoming a reality in partnership with Football DataCo and the Premier League.

“We’re incredibly excited to work on solutions to enhance how the most popular league in world soccer is consumed by millions of passionate fans worldwide.”

This partnership extension will be massive for broadcasters, fans, and teams as well as Genius Sports and Football DataCo as they are now able to deliver the fastest and most accurate data feed for the premier league will certainly open up further opportunities to develop new technologies and grow their brands.

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SBS expands Australian Championship broadcast coverage for 2026

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Image Credits: Football Australia

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

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