Genius Sports and Football DataCo enhance the Premier League with tracking advancements

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Genius Sports
Image credit: Genius Sports

Genius Sports has extended its partnership with Football DataCo as its official tracking partner to cover all Premier League games. Football DataCo is the official licence holder of data rights for soccer in the United Kingdom, to capture sub-second and skeletal tracking data across the Premier League.

The new deal includes a new skeletal tracking partnership with potential benefits for fans, media, broadcasters, and teams along with a sub-second tracking feed.

Genius Sports started as a betting data specialist in 2001, and over the years has grown to organise, optimise and develop hundreds of sports, betting, and media organisations across the globe.

Genius Sport through their second spectrum technology powered by computer vision and artificial intelligence situated in every premier league stadium will now be able to capture sub-second positional data on any player as well as the ball, while also continuing to be the official tracking provider of Football DataCo.

Skeletal tracking data will also be captured and developed to benefit fans, media partners, and broadcasters. New insights captured from the data will enable media partners and fans to experience dynamic, interactive metaverse applications giving the user control over how they want to experience the game.

Football DataCo General Manager Adrian Ford said via press release:

“Technology continues to drive how data is collected, analyzed, and presented. Working with Genius Sports’ Second Spectrum technology enables Football DataCo to be at the cutting edge of what is possible, and we look forward to developing new ways of using data for our stakeholders.”

Premier League clubs will now have access to Genius Sports’ advanced insight feed and integrated machine learning indexing to enhance performance through team and player metrics. Broadcaster partners will be able to access data-driven augmentation solutions, enabling their feed to feature live statistics and metrics.

Speaking about the partnership extension, Genius Sports CEO Mark Locke added via press release:

“This partnership is an important next step in demonstrating the way data and advanced technology can amplify storytelling and fan engagement. Genius has believed deeply in this vision for many years, which is now becoming a reality in partnership with Football DataCo and the Premier League.

“We’re incredibly excited to work on solutions to enhance how the most popular league in world soccer is consumed by millions of passionate fans worldwide.”

This partnership extension will be massive for broadcasters, fans, and teams as well as Genius Sports and Football DataCo as they are now able to deliver the fastest and most accurate data feed for the premier league will certainly open up further opportunities to develop new technologies and grow their brands.

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AC Milan and Puma Unveil New 2026/27 Away Kit

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Image Credit: AC Milan S.p.A.
AC Milan and Puma have officially unveiled the clubs the new 2026/27 away kit, a timeless white kit that celebrates resilience, heritage and the winning mentality that has defined the Rossoneri for generations.

Inspired by the phrase “after Istanbul, there is always Athens” the kit pays tribute to AC Milan’s triumph in the 2007 Champions League Final in Athens following their defeat in Istanbul in 2005. The message printed on the back of the collar, reflects the club’s enduring spirit and serves as a reminder that every setback can become the foundation for future success.

Leading the campaign is club legend Filipo Inzaghi who scored two goals to lead AC Milan in the 2007 UEFA Champions League Final, embodying the determination, resilience and hunger that continues to define AC Milan’s identity.

Every detail on this years away kit reinforces this story. Gold accents and a laurel wrapped club crest celebrates a storied history of success, while the authentic version features the Greek inscription “Δύναμη Ψυχής” (“Strength of Spirit”) inside the collar. A subtle phoenix wing woven into the fabric symbolises renewal, resilience and the Club’s commitment to continually rising to new challenges.

The authentic jersey is engineered with PUMA’s advanced ULTRAWEAVE fabric, complemented by dryCELL and ThermoAdapt technologies to deliver lightweight feel and optimal performance. The replica version brings the same identity combining the same striking design with everyday wearability and is made with RE technology, incorporating 95% recycled polyester sourced from textile waste.

The new AC Milan 2026/27 Away Kit is available now through AC Milan Official Stores, the Club’s online store, PUMA and selected retailers worldwide.

Football NSW builds life‑saving network as cardiac safety push expands

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Image Credit: Football NSW

Football NSW has distributed 20 defibrillators to associations and regional clubs through its Every Beat Matters campaign, part of a broader push to improve cardiac emergency preparedness across the state’s football network.

Sixteen of the devices were presented to participating associations at the inaugural Football NSW Association Championships in Mudgee. A further four went to regional clubs: Cowra and District Soccer Club, Westside Panthers, Yerrinbool Bargo Soccer Club and Narooma Football Club.

The rollout builds on the Heartbeat of Sport AED Mapping Project, which is mapping defibrillator placement at sporting facilities across NSW with funding from the Minns Labor Government. Twelve football associations have joined the effort, including Eastern Suburbs, Manly Warringah, Granville, Southern Districts, Nepean, Northern Suburbs, Football Canterbury, Bankstown, Hills, Sutherland Shire, North West Sydney Football and Football South Coast.

Data collected through the mapping project is being fed into NSW Ambulance’s GoodSAM emergency response system and NSW Health’s public AED map, enabling first responders to locate nearby defibrillators in real time.

The initiative responds to a gap that had gone largely unexamined. More than 2,400 defibrillators have been deployed across NSW sports facilities through the Local Sport Defibrillator Grant Program, which offers grants of up to $3,000 to eligible organisations. But a device not registered in emergency response systems provides significantly less value than one that is accurately mapped and immediately locatable.

The urgency is not abstract. At Doyalson Wyee Football Club, a 70‑year‑old player survived a sudden on‑field cardiac arrest because an AED was available on site. Survival rates drop by about 10 per cent for every minute without defibrillation.

Football NSW is also establishing a long‑term defibrillator register to track equipment distribution, access and maintenance across all 636 clubs and 31 associations. The Every Beat Matters campaign, supported by Toyota and St John Ambulance, aims to raise about $240,000 through a raffle to fund an initial rollout of 65 defibrillators to clubs currently without access, prioritising regional and lower socio‑economic areas.

The #HeartHealthMatters Program is delivering CPR and AED familiarisation training to sporting organisations, with a particular focus on regional communities where ambulance response times are often longer and volunteer bases smaller.

The ambition, in the words of project organisers, is straightforward: that no preventable death occurs on a football ground because the right equipment was not there, or could not be found.

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