Jets Football Foundation lock in business partnerships to enhance community development

Newcastle Jets Foundation

Jets Football Foundation, the not-for-profit arm of the A-League’s Newcastle Jets, has announced an exciting collaboration with a group of well-known businesses.

The Foundation’s inaugural commercial partners include AMP Control, Coates, First National, Moir Landscape, B&B Memorial, Laing & Simmons, and J&A Howarth Construction.

This collaboration brings together organisations from diverse industries, each contributing their unique expertise to make a lasting difference.

Their collaboration with the Newcastle Jets Foundation is set to bring about numerous benefits for aspiring athletes and the wider community.

AMP Control a leading provider of industrial automation and control solutions and Moir Landscape a well-known landscaping company, will collaborate to improve training programmes and facilities.

Coates, a well-known equipment rental company, will contribute by providing necessary equipment and resources for the Foundation’s programmes.

First National, a well-known real estate network, will contribute its extensive local community networks and resources to raise awareness and promote the Foundation’s initiatives.

B&B Memorial, a well-known provider of memorial services, understands the value of developing young talent will provide additional assistance by sponsoring scholarships and grants.

Laing & Simmons, a reputable real estate firm, and J&A Howarth Construction, a well-known construction firm, will collaborate to develop and upgrade football facilities in local communities.

Each business’ joint efforts will provide young athletes with modern and well-maintained infrastructure, encouraging participation and promoting a love for the game among local residents.

Executive Chairman for Newcastle Jets, Shane Mattiske, spoke about the partnerships via press release:

“We are grateful for the unwavering support that our partners have shown towards the Newcastle Jets family. With the strong backing we received, we will continue to strive towards developing our Academy and Youth Teams, providing excellent opportunities for our future stars.”

The collaboration between the Jets Football Foundation and these esteemed organisations demonstrates a shared commitment to empowering young athletes and fostering community development through football. Together, these organizations exemplify the power of collaboration and the positive change that can be achieved when businesses come together for the betterment of their community.

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Mbappé move from Nike to On signals new battle for Football’s sponsorship market

Kylian Mbappe UEFA Euro 2024 Qualifier

Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

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