Konami has signed a multi-year partnership with the French Football Federation (FFF) national footballing body to licence a number of rights for the video game producer’s eFootball series.
The partnership incorporates commercial, imagery and activation rights as Konami becomes the official football video game partner of the French national football team.
Alongside the host of branding and media rights, FFF will also be integrated into a selection of esports events featuring other licensed national associations.
Naoki Morita, Konami’s European president, said via Konami:
“At Konami, we are ambitious in our desires to grow our partnership network and reach a global, football-loving audience.
“Partnering with the national association of a football-obsessed nation like France is amazing but add to that the fact that they are also a team of such significant football history and prestige – this is very significant for us.
“The eFootball series continues to evolve and improve, so to welcome the French Football Federation onto this journey of setting football free is very exciting.”
François Vasseur, FFF managing director, added via Konami:
“The French Football Federation is delighted to welcome Konami as the official football video game partner of the French national team.
“We have the same ambition to innovate and to propose to the fans of football and gaming the best experiences and enjoyment.
“Konami’s worldwide presence will enable the French national team to reach a broader global audience and their expertise is a great opportunity to accelerate the growth of French esports.”