Konami secures French Football Federation rights in new deal

Image provided by Konami

Konami has signed a multi-year partnership with the French Football Federation (FFF) national footballing body to licence a number of rights for the video game producer’s eFootball series.

The partnership incorporates commercial, imagery and activation rights as Konami becomes the official football video game partner of the French national football team.

Alongside the host of branding and media rights, FFF will also be integrated into a selection of esports events featuring other licensed national associations.

Naoki Morita, Konami’s European president, said via Konami:

“At Konami, we are ambitious in our desires to grow our partnership network and reach a global, football-loving audience.

“Partnering with the national association of a football-obsessed nation like France is amazing but add to that the fact that they are also a team of such significant football history and prestige – this is very significant for us.

“The eFootball series continues to evolve and improve, so to welcome the French Football Federation onto this journey of setting football free is very exciting.”

François Vasseur, FFF managing director, added via Konami:

“The French Football Federation is delighted to welcome Konami as the official football video game partner of the French national team.

“We have the same ambition to innovate and to propose to the fans of football and gaming the best experiences and enjoyment.

“Konami’s worldwide presence will enable the French national team to reach a broader global audience and their expertise is a great opportunity to accelerate the growth of French esports.”

The serious waves Series Futsal have made and what it means for the sport

Football within Victoria in a broad sense is difficult to unpack from multiple angles. What is clear is the passion displayed by fanatics.

Although not a traditional form of football, it’s cousin futsal has slowly emerged as a popular indoor sport that has abundance of opportunity within Australia’s major futsal organisation, Futsal Oz.

Futsal Oz has been the manifestation of the football extraordinaire Peter Parthimos, who founded the entity in 2006. When discussing with Peter in regards to why he created Futsal Oz, he discussed how he wished to unify people, provide competitive competitions to those who played the sport, all the while providing opportunity to those who want to play on a leisurely level all the way to a professional level.

Despite having a turbulent tenure throughout the global pandemic in 2020. Futsal Oz came out of Covid-19 with a newly furbished Futsal court fit for its most talented players. The court resides in their Thomastown location. Series Futsal is currently the highest level of futsal across the country and features abundance of Australia’s most coveted football players.

Melbourne-owned Sport Recreational Wear manufacturer AKU is a proud partner, with many women’s and men’s series sides opting to use AKU as a kit sponsor. The company also designed and created kits which were featured in the monthly major event in Thomastown, combining the best players across the Series Futsal competition to represent their respective ethnicities. The event was broadcasted on FireTv, a subsidiary to American-Bulgarian Company TrillerTv, who specialise in combat and European Sport streaming. Melbourne born Commentator Michael Schiavello spearheaded the broadcast acting as executive producer.

Each Wednesday and Friday the competitions are streamed live via YouTube and its independently ran application “Wefroth”, allowing its humble yet passionate fanatics to watch each round of Series Futsal unfold.

Through the running of competitions and the opportunities it sets through broadcast, futsal is in a healthy position.

Feyenoord secure record shirt sponsorship deal with MediaMarkt

German electronics retailer MediaMarkt will become the new shirt sponsor of Dutch club Feyenoord for the 2024-25 season in a record multi-year deal.

The two parties have agreed a three-year deal – through to the conclusion of 2026-27 – believed to be worth around €20 million (AU$33.1 million) in total, according to Dutch outlet De Telegraaf.

The company will replace EuroParcs which has been featured on the front of the Eredivisie club shirts since 2021.

MediaMarkt is a German multinational chain of stores selling consumer electronics with over 1000 stores in ten countries in Europe. The company is one of the largest sellers of electronics in Europe with a total of nearly 2.1 million products sold in 2023.

MediaMarkt’s head office is in Rotterdam and the company became convinced of the collaboration after gaining insight into various data about Feyenoord that suggests large growth is imminent.

It became attractive for the company because Feyenoord has gained a greater reputation not only nationally, but also internationally through long, reasonably successful participations in the Conference League, the Europa League and also the group stages of the Champions League.

As a result of this on-field success, the MediaMarkt partnership would be the Dutch clubs most lucrative shirt sponsorship deal which follows on from a record kit supply deal signed by Feyenoord last year with Castore, a UK sportswear brand.

Feyenoord have been winning off the field as well, recording record net revenue numbers in two of the last four years, including the 2022/2023 season which amounted to €99 mil (AU$164.2 mil), a thirteen percent increase on the previous year.

In domestic shirt sales, they ranked third last season behind PSV and Ajax but are projected to overtake PSV in 2023/24 after their recent league success.

Feyenoord has a tradition of long-term contracts with main sponsors, MediaMarkt will only be the eighth big name on the shirt. More than half a century ago in 1982, the Gouden Gids was the first shirt sponsor.

This deal is proof of Feyenoord’s incredible growth on and off the pitch with their marketing and trophy successes. MediaMarkt hopes to grow further by investing in Feyenoord’s upward trajectory, located right near their main headquarters.

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