LaLiga has announced the launch of LaLiga Grassroots, in a bid to further advance and improve its bespoke sports and training projects, as well as promote LaLiga’s know-how and methodology.
This initiative is part of a series of international sports projects that LaLiga have been running since 2015 across multiple markets, and its most outstanding new feature is a series of programmes which are set to take place in Spain. The programmes will mainly be held at ESC Madrid, regarded as a state-of-the-art and world-beating sports complex.
Juan Florit, head of LaLiga Sports Projects, will be in charge of the technical and sports side of LaLiga Grassroots.
“LaLiga Grassroots was conceived as a new specialised unit conceived by the Sports Projects team and the International Business and Development team,” Florit said.
“Our activities will mainly focus on the holistic development of young players, international training programmes for professionals in the sector, and projects to promote and support LaLiga clubs when it comes to their academies and running international tournaments.”
This new project represents a further step in LaLiga’s creation and execution of sports projects, an area through which it has enjoyed great success over the last six seasons.
The project is set to find positions for nearly 750 Spanish coaches, as well as provide training for more than 20,000 coaches and 175,000 players in the more than 400 projects carried out across 38 countries.
Javier Hernandez, Head of Business and International Development for the project, was excited to see LaLiga Grassroots finally launched.
“The work we’ve carried out over the years in training players and coaches internationally has taken things to the next level, not only for those who have worked with LaLiga, but also for the league itself and its clubs,” he said.
“We’re convinced that now, with the creation of LaLiga Grassroots and the new programmes that we’ll be running at the ESC Madrid Center, we’ll be able to create better opportunities for everyone.”
