Liverpool FC and Adidas Reignite Partnership

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Editorial credit: Christian Bertrand / Shutterstock.com

Liverpool FC and Adidas have announced a new multi-year partnership, agreeing to the return as the club’s official kit supplier from August 1, 2025.

This renewed collaboration with Adidas will see the iconic brand supply match kits, training gear, and culture wear for the club’s men’s, women’s, and academy teams, as well as LFC Foundation staff.

This alliance marks the revival of a storied relationship, with Adidas having previously provided kits during some of the Reds’ most successful eras.

Liverpool CEO Billy Hogan commented on the importance of this partnership and what it means for the club.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” he said via press release.

“Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

The initial collaboration from 1985 to 1996 saw Liverpool secure multiple domestic league titles and FA Cup victories, while the subsequent partnership from 2006 to 2012 delivered further silverware, cementing adidas as a fan-favourite kit provider.

Adidas CEO Bjørn Gulden expressed his excitement for the returning collaboration.

“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base,” he said via press release.

“The jerseys worn during previous partnerships are some of the greatest ever created.”

With the three stripes returning to Anfield, excitement is building ahead of the unveiling of Liverpool’s new home and away kits.

The designs will be officially revealed through Liverpool FC and adidas channels, with fans able to purchase the fresh range from the start of August.

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Football Queensland and SW Brokerage begin new partnership

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Image credit: Wirestock Creators / Shutterstock.com

In an announcement made on Tuesday, Football Queensland revealed that SW Brokerage will become their new Official Financial Wellbeing Partner.

A partnership for on and off the pitch

By collaborating with SW Brokerage, Football Queensland now has an immensely experienced and knowledgable partner capable of pushing them towards their financial goals.

Football Queensland CEO, Robert Cavallucci, revealed his confidence that such an alliance will bring huge benefits to clubs and participants in Queensland.

“We’re delighted to welcome SW Brokerage to support our participants across the state to better understand the financial products and services they can benefit from through tailored financial education guides, articles and webinars,” Cavallucci said via official press release.

“As a Residential, Commercial and Business brokerage, SW Brokerage provides services for a variety of clients from first home buyers to commercial loans, SMSF lending and more, and bring a wealth of knowledge for our football community to tap into.”

As Football Queensland continues to form partnerships which can maximise growth and sustainability in the seasons to come, it is no wonder why bringing SW Brokerage on board is seen with such pride.

 

The foundations for a sustainable future

News of collaboration between SW Brokerage and Football Queensland represents another huge milestone for Football Queensland’s future.

In the last two months alone, Football Queensland revealed three partnership agreements, all of which reflect an ambition to support long-term growth across the region’s football pyramid.

  • Restore Function Physiotherapy – Official Physiotherapy Partner
  • BildGroup – Official Infrastructure and Surfacing Partner
  • SW Brokerage – Official Financial Wellbeing Partner

Additionally, if Queensland’s football community is to lay the foundations for future generations of players, coaches and industry leaders, partnerships of this nature will be essential.

They are not established as simple, short-term collaborations, but are effective alliances which can bring real benefits to all involved in the region’s football community.

About SW Brokerage

With over 100 years of combined experience, SW Brokerage is a trusted team of experienced professionals offering help and guidance with a multitude of financial solutions.

They offer services across residential, commercial, business, SMSF, medical and construction lending. However, despite their obvious financial prowess, they also valuable a personal approach. The team ensures that processes are simple and tailored to their clients needs and financial goals.

For more information about SW Brokerage, click here. 

Football Victoria Announces 2026 Country Championships To Be Held in Geelong

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Football Victoria (FV) is delighted to confirm that the 2026 Football Victoria Country Championships will be staged in Geelong from June 6-8, 2026.

Over three days, the state’s top regional footballers will compete at Stead Park and Myers Reserve, home to Geelong SC and Geelong Rangers.

The Championships enter their second year under FV’s direct management. This marks the first event since the new regional football model launched in December 2025. Last year, Albury-Wodonga set a new standard. The event drew 4,000 visitors, 69 teams, and more than 1,200 players from across Victoria.

This year, eight regions converge at Geelong. Players, coaches, officials, and families will gather for one of the most anticipated tournaments in the competition’s 40-year history. The Championships remain central to FV’s talent identification strategy. Regional players have a prime opportunity to impress FV’s Talent ID team.

Regional Development Manager Lauren Stevens said she is proud to oversee the event for a second year. “This is the biggest annual celebration of regional playing talent. We’re thrilled to bring the Country Championships to Geelong in 2026,” Stevens said. “With great venues and strong support from the City of Greater Geelong, Football Victoria Geelong, Geelong SC, and Geelong Rangers, this will be an enormous event. We look forward to welcoming every region for a special weekend of football.”

CEO Dan Birrell highlighted the Championships’ vital role for regional football and the FV talent pathway. “This tournament remains one of Victoria’s longest-running football events. It’s a key pillar in our talent identification program. I look forward to celebrating another outstanding Championships with the regional football community.”

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