Macarthur FC secures SipEnergy as new front-of-shirt sponsor

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Macarthur FC confirmed a new two-year partnership with SipEnergy, who will serve as the official front-of-shirt sponsor for the 2024/25 Isuzu UTE A-League season.

This collaboration marks a significant milestone for Macarthur FC as the club continues to build its success both on and off the field.

The alliance between Macarthur FC and SipEnergy, a leading provider of sustainable energy solutions, reflects a shared commitment to innovation, community engagement, and excellence.

Throughout the season, SipEnergy will be offering a variety of promotions and opportunities exclusively to the Bulls’ members and fans.

For the 2024/25 season, SipEnergy is offering an exclusive 15% discount on all solar systems to Macarthur FC members and fans, applicable to residential, commercial, and industrial installations.

The Bulls’ dedication to renewable energy, including several major commercial projects completed with SipEnergy, made this partnership a natural fit, promoting solar and battery solutions.

Macarthur FC’s Group CEO, Sam Krslovic expressed his enthusiasm about the new partnership.

“We are thrilled to bring SipEnergy on board for the next two seasons,” Krslovic mentioned in a club statement.

“Having SipEnergy as our front of shirt partner for the upcoming seasons is a testament to the strength and ambition of our club working for and giving back to our community. We look forward to a successful journey together over the next two years.

“Macarthur FC would like to thank SipEnergy for their commitment and investment in the future of the Macarthur Bulls.”

SipEnergy’s branding will be featured on Macarthur FC’s playing kits starting with the 2024/25 Isuzu UTE A-League season.

SipEnergy Director, Nicholas Sipple spoke about the importance of connecting with the club and local community with the partnership.

“We are thrilled to announce our partnership with Macarthur FC as a proud new sponsor, as SipEnergy is committed to supporting the growth of this incredible Football Club,” said Sipple in a statement.

“At SipEnergy we strongly believe in the power of sport, particularly in how football brings communities together. SipEnergy are excited for the opportunity to educate the club’s members and fans of the benefits of how renewable solar electricity and batteries can bring substantial savings on power bills.

“SipEnergy aims to not only give back to the community but also to protect our environment.

“SipEnergy can’t wait to begin this journey with Macarthur FC and contribute to its success on and off the field.”

This partnership is a major win for the Bulls, securing a top-tier front-of-shirt sponsor while also offering fans valuable discounts on energy solutions.

The alignment of shared values between both parties makes this a perfect match, providing exactly what the club needs to strengthen its corporate portfolio off the pitch.

Brisbane Roar teams up with Monochrome as Platinum Partner

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Brisbane Roar confirmed Monochrome Corporation will become their Platinum Partner and A-League Men’s match day kit sleeve sponsor for the upcoming 2024/25 season.

Monochrome is a diversified financial services group specialising in crypto-assets and infrastructure projects within the bitcoin and digital asset sector across the Asia-Pacific region.

Earlier this year, Monochrome’s asset management division launched the Monochrome Bitcoin ETF (Ticker: IBTC), Australia’s first ETF to directly hold bitcoin.

A cryptocurrency company partnering with a club in the A-League is an extremely rare case and could signify a change in the future with this Brisbane Roar deal.

Central Coast Mariners partnered with Australian crypto platform Zipmex back in April of 2022 with the partnership becoming a joint deal with NRL club Penrith Panthers, however, this collaboration didn’t last very long at all, dissolving in 2023.

The other major codes in Australia have accepted multi-million dollar deals in crypto and the A-League could follow suit in the coming years if it becomes more acceptable.

Brisbane Roar Chairman & CEO, Kaz Patafta expressed his excitement and discussed the way this will benefit the club.

“We are delighted to welcome Monochrome to the club for the upcoming season. Monochrome is a leader in their field and a pioneer in the ETF investment space for crypto and bitcoin exposure. We are greatly appreciative for their support of our A-League Men’s program, and we look forward to seeing this partnership grow,” Patafta explained in a press release.

Monochrome CEO, Jeff Yew also commented on the collaboration and how the two parties are tied to the same values.

“Monochrome has been a long-standing supporter of Australian athletes and sporting events. Furthering our commitment to excellence alongside Brisbane Roar which aligns well with Monochrome’s brand values,” Yew said in a press release.

Brisbane Roar secure an important deal financially for the club and are busy once again in the offseason as they remain one of the strongest business clubs in the league.

This crypto deal is pioneering and could also give a glimpse into the potential for more deals like this if it becomes successful, with clubs becoming increasingly desperate for stable, financially-heavy partnerships.

Football Queensland will keep registration fees unchanged for 2025

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Football Queensland (FQ) has decided to buck national trends in increased registration fees by keeping the same low fees from past seasons for 2025.

FQ’s prices for the 2025 season will be $50 for MiniRoos, $66 for Juniors and $130 for Seniors making them the lowest registration fees in Australia.

President of Football Queensland, Paula Robinson, champions the federation’s economic management throughout the years to deliver affordable sport to a growing audience.

“The Football Queensland Board of Directors is extremely proud to keep its registration fees unchanged for yet another year. Having the lowest registration fees of any Member Federation means football in Queensland is one of the most financially accessible sports in the country. No wonder we have more Queenslanders than ever wanting to take to the football fields,” she said via FQ press release.

“As we continue to experience record year-on-year growth in participation across the state, the decision to not increase governing body fees for a fifth year reflects Football Queensland’s commitment to ensuring football remains accessible to all Queenslanders, no matter their age, background or location.”

Football Queensland CEO, Robert Cavallucci, explained how the governing body continue to manage difficult reforms.

“Football Queensland continues to undertake very difficult and significant reforms to its operational design, execution and statewide governance structures to transform how we deliver football and ensure the game can handle its evolving needs well into the future,” he said via press release.

“Coupled with prudent financial management, these reforms continue placing significant downward pressure on football’s volatile and high inflationary cost environment to deliver stable registration benefits to participants across the state. 

“After another exciting 2024 season, we look forward to welcoming participants back next year and seeing even more Queenslanders join our game in 2025.”

The registration fees for FQ have been the lowest in the nation for 5 years with the federation not allowing price increases since 2020, including in 2022 where on average football prices saw a 30% increase nationwide.

With the recent cost of living crisis in Australia, the cost of sports has been a massive influence on players either starting or returning to play football in Australia.

FQ’s massive increase in participants has made football the most-played team sport in Queensland, having the largest increase in players of all state federations last season. The continued low prices have been voiced as a key contributor to this success.

As a federation with a large contribution to Australian football in player numbers and successful professionals, its ability to keep prices low is a massive accomplishment.

Other state federations should look to FQ for inspiration in replicating their economic management if Australia wants to maintain participant numbers and ease the financial pressure to play football.

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