Matildas sign up as Australian Red Cross Youth Ambassadors

Matildas defender Karly Roestbakken and Young Matildas Charlotte Grant and Indiah-Page Riley have joined up as Australian Red Cross Youth Ambassadors.

FFA recently announced a partnership with the charity at the end of March, with the three players set to lend their voices as Digital Advocates.

As Digital Advocates, the trio will work with others at the Red Cross to share information, promote connection and initiate conversations during these difficult times.

They will particularly focus on the under 30 age group.

Brisbane Roar forward Indiah-Page Riley said it was a no-brainer to work with the Red Cross.

“Once I heard about the Red Cross Youth Ambassadors it was a really easy and exciting decision to join,” claimed Riley.

“I want to assist in any way, and I think being an ambassador will allow me to use my voice to spread awareness of COVID-19 information.”

Adelaide United defender Charlotte Grant said: “I have joined as a Youth Ambassador in hope to encourage my peers to stay home and help stop the spread of this virus so everyone can get back to doing what they love as quickly as possible.”

19-year-old Matildas defender Karly Roestbakken was looking forward to using her voice in the mission to beat the COVID-19 virus.

“I am really excited to partner with the Australian Red Cross to help with my voice and spread awareness throughout this difficult time that, not only as a nation but as a world, we are experiencing.”

“I want to be able to use my platform to join the work of our united football community to help stop and beat this virus,” she concluded.

 

 

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How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future

Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in the federation’s revenue strategy as the country prepares to co-host the 2026 FIFA World Cup.

The updated partnership extends CSME’s control of Canada Soccer’s commercial rights, including sponsorship, broadcast and media licensing, while introducing revised financial terms designed to provide the federation with greater long-term revenue certainty and growth potential. The agreement replaces a previous deal that faced heavy scrutiny from players and stakeholders over concerns surrounding commercial valuation and distribution of revenues.

CSME, led by Group Chief Executive James Johnson, played a central role in renegotiating the structure, which aims to better align commercial returns with the sport’s accelerating domestic and international profile. The revised framework is expected to support increased investment across national team programs, commercial development and broader football growth initiatives.

The agreement arrives at a pivotal moment for Canadian football, with momentum building across both men’s and women’s programs and global attention increasing ahead of 2026. Securing a more sustainable commercial model is viewed as critical to ensuring the federation can maximise opportunities generated by hosting football’s largest tournament.

The renewed partnership also signals a shift toward long-term commercial planning, providing Canada Soccer with a more stable financial platform as it looks to strengthen its competitive standing and expand participation nationwide.

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