Mel Mallam appointed to Football Australia as General Counsel

Mel Mallam

Football Australia have announced the appointment of Mel Mallam as General Counsel.

Mallam returns to Australia having lived in Zurich of Switzerland for the past 15 years, working with several global brands and will commence with Football Australia on October 1 2022.

Mallam’s extensive history within sport has seen her work on two FIFA World Cups, the London 2012 Olympic Games, and an array of International and European Summer and Winter sporting events. Mallam’s first job in sport was also at the Sydney 2000 Olympic Games.

At FIFA, Mallam negotiated some of the world’s first digital media agreements in sport – with Facebook, Twitter, and Google, including the development of the first application for FIFA for the FIFA World Cup. This led her to segue into technology, working for global technology company Parallels as their global General Counsel (software and platform as a service) and then as Head of Legal and Compliance for fast-growing unicorn track Swiss scale-up Beekeeper – SAAS product for frontline workers.

Mallam has also previously held roles as Head of Legal and Compliance for Swiss watchmaker Breitling, Managing Director of Repucom in Switzerland, Senior Legal Counsel with the European Broadcasting Union/Eurovision (the European alliance of public service media) and Commercial Legal Counsel with FIFA when she joined them as one of the first Australians to do so in 2008.

Football Australia Chief Executive Officer James Johnson was delighted to appoint Mallam, who will be a member of the Football Australia Executive Leadership Team, to such an important and expanded role as the organisation continues to drive forward the bold and ambitious 15-year vision embodied by the ‘XI Principles for the future of Australian football.

“Mel will bring an outstanding set of skills, experience, and football acumen to Football Australia. She was the strongest candidate in an extensive recruitment process and will play a key role in Australian football,” Johnson said in a statement.

“Mel is not just a lawyer who likes football or works in sport. She has formal academic sports law qualifications, experience as an athlete and administrator and an understanding of both football and sport from grassroots to elite. Mel previously sat on several sporting association boards including Capital Football.

“Mel is well placed to help drive our strategic agenda and, our football structural reform, commercial, regulatory, governance and integrity priorities.

“Mel’s 20 years of experience covers leadership roles across a number of global organisations and industries including with FIFA in Zurich, and we look forward to welcoming her back to her place of birth, Australia.”

Mallam grew up on a farm in the Northern Rivers of New South Wales and was one of the first to graduate with Australia’s first ever double degrees in Sport and Law at Southern Cross University.

Mallam was excited to be returning to Australia and join Football Australia in this key role,” Mallam said via press release.

“Football took me to Switzerland fifteen years ago to work with FIFA and now it is bringing me home to work for Football Australia in my home state of New South Wales.

“I look forward to joining Football Australia at such an exciting period for the sport and being part of the new management team, that is driving a fresh 15-year vision and clear strategic agenda for the sport.”

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The Man Who Built a Women’s Football Program from Nothing is now an Award-Winning Gender Equity Leader

Eight years ago, Spring Hills Football Club did not have a girls’ team. Today it has one of the most recognised women’s programs in Melbourne’s west, a senior NPLW side, and a head coach who has just been named Gender Equity Leader of the Year at the Melton City Council Volunteer Achievement Awards.

Tom Markovski, Spring Hills’ NPLW Head Coach, received the award at a ceremony coinciding with National Volunteer Week, recognised for his community leadership, promotion of gender equality and commitment to advancing the status of women and people of all genders in sport. The recognition comes from outside the football community entirely, awarded by a local council celebrating volunteers across every sector of civic life in one of Melbourne’s fastest-growing regions.

Building from scratch

When Markovski arrived at Spring Hills, women’s football at the club did not exist. His first act was to champion the establishment of the club’s first all-girls team, a process that required persuading a club culture built around men’s football that the investment was worth making.

Women’s football in community clubs has historically struggled to access the same facilities, scheduling priority, coaching resources and institutional support as the men’s game. Clubs have been slow to invest in programs whose return is less immediately visible than a senior men’s premiership, and in a growing outer-suburban community like Melton, where volunteer capacity is finite and demand across every program is high, the case for building something new always has to compete with the urgency of maintaining what already exists.

Markovski made the case anyway, and kept making it across eight years of coaching senior and junior NPL teams while simultaneously building the structural foundations of a women’s program designed to outlast any individual’s involvement. The club’s first all-girls team became multiple junior girls teams. Those junior teams created the pipeline for a senior women’s side. The senior women’s side created visible pathways for younger players to see where the game could take them within their own club.

The outcome is a program that Spring Hills now holds up as central to its identity rather than supplementary to it. The club has become a leader in female participation in Melbourne’s west, and recently made history within the NPLW Victoria structure by fielding junior teams coached entirely by female coaches, a milestone that reflects the depth of the program Markovski helped build.

What the Award Recognises

The Melton City Council’s decision to name Markovski its Gender Equity Leader of the Year places his work in a frame that extends beyond football. Melton is one of the fastest-growing local government areas in Australia, a diverse and rapidly expanding community where the institutions that bring people together, like schools, councils, sporting clubs, carry an outsized responsibility for social cohesion.

Mayor Cr. Lara Carli, speaking at the awards ceremony, reflected on the role volunteers play in communities like Melton’s. “Volunteering creates friendships, strengthens communities and builds a sense of belonging,” she said. “It helps people feel connected, supported and valued, and those things are more important than ever in a growing and diverse community like ours.”

For the girls now playing football at Spring Hills who were not playing anywhere eight years ago, Markovski’s contribution is not abstract. It is the specific and concrete fact of having somewhere to play, someone to coach them, and a pathway that leads somewhere.

Aussie partners with two A-League clubs in cross-state alliance

Australia’s largest retail mortgage broker will team up with Melbourne Victory and Western Sydney Wanderers, representing Aussie’s commitment to supporting and connecting people through football.

 

Opposing teams, United partners

The alliance between Aussie, Melbourne Victory and Western Sydney Wanderers reflects a unique approach to investing in Australia’s football landscape.

It encompasses both communities and supporters across Melbourne and Sydney, with Aussie’s presence in both cities now firmly embedded into local, grassroots networks.

“We’re excited about this partnership because it represents much more than a traditional sponsorship,” explained Aussie National Manager, Strategic Partnerships, Ryan Ferguson via press release.

“It’s about connection, community, and being part of something that reaches people in a meaningful and authentic way.”

Both Melbourne Victory and Western Sydney Wanderers also commented on the unique nature of the partnership.

“The joint venture is a game-changer in how brands and sports teams can collaborate beyond the traditional instruments of a partnership and stands apart from the existing relationships in our sporting landscape for the betterment of our stakeholders,” said Melbourne Victory Managing Director, Caroline Carnegie.

“For the first time, two iconic clubs are coming together in a joint-venture sponsorship that delivers unmatched reach, community impact and business innovation,” added Western Sydney Wanderers CEO, Scott Hudson.

 

National stage, local commitment

As Australians grapple with soaring property prices and financial uncertainty, having access to a platform like Aussie is immensely valuable.

So now that Aussie will begins its venture alongside Melbourne Victory and Western Sydney Wanderers – two clubs with extensive fanbases – it now has the means to make real, local impact.

Two major cities. Two footballing identities. All aligned under the same vision for community reach, growth and innovation.

“Aussie is a national brand, but at our heart, we are built on local relationships,” continued Ferguson.

“Every day, our brokers are working with customers in their communities, helping them navigate the journey of finding, buying and owning their own home. That’s why this partnership feels like such a natural fit.”

Ultimately, while the alliance will build on the business and community networks of the two A-League outfits, the impact will extend far beyond the boundaries of the pitch.

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