Melbourne City FC and Nostra Homes extend deal

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Image credit: Nostra Homes

Melbourne City FC has renewed its agreement with Nostra Homes, extending their collaboration for two more years through the end of the 2026/27 season.

Nostra Homes will maintain its role as a Major Partner of the Club, retaining exclusive sponsorship rights within the home building industry.

The Nostra Homes logo will remain on the A-League Men’s playing shorts and the sleeve of the A-League Women’s home jersey.

The extended collaboration strengthens the successful relationship between the Club and Nostra Homes, highlighting their mutual dedication to supporting local communities and promoting the growth of football in Melbourne and beyond.

Founder and Director of Nostra Property Group, Anthony Caruana, emphasises the importance of solid and strategic alliances in building lasting relationships.

“At Nostra, we believe in building not just homes, but strong, lasting relationships—just like Melbourne City FC has done with its fans and community,” he said via press release.

“As a trusted brand in Australian football and around the world, the club’s values align perfectly with our own commitment to quality and innovation.

“We are excited to continue this journey together, strengthening our partnership and making an even greater impact over the next two seasons.”

Melbourne City CEO, Brad Rowse, expressed enthusiasm about the renewed collaboration, highlighting the significance of Nostra Homes’ ongoing support.

“We are thrilled to extend our partnership with Nostra Homes, a valued and passionate supporter of Melbourne City FC,” he said via press release.

“Their continued commitment to both our A-League Men’s and Women’s teams demonstrates a strong belief in the values and vision of our Club.

“It’s partnerships like this that allow us to grow both on and off the pitch, and we look forward to another two years of collaboration and success with Nostra Homes.”

The extended agreement will see Nostra Homes enhance its community engagement and brand presence by connecting with City fans through targeted initiatives and activations in the seasons ahead.

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Sydney FC bolsters business strategy with third-year ABCC partnership

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Image Credit: Sydney FC

Sydney FC is extending its partnership with the Australian British Chamber of Commerce (ABCC) for a third year, strengthening the connection between the club’s corporate network and the wider business community.

The partnership will give ABCC members access to Sydney FC’s Business Club, it’s new The Collective networking platform and a range of events throughout the 2026/27 season.

ABCC members had already been attending Sydney FC matches and networking through hospitality, and last season the organisations built on that connection by collaborating on a pre‑World Cup business event featuring former players and football industry figures.

ABCC Chief Commercial Officer Paul Wright said the partnership had provided members with opportunities to engage with the club and its business community.

“We are delighted to continue the strong partnership between the Australian British Chamber of Commerce and Sydney FC for the third consecutive year,” Wright said.

Sydney FC Commercial and Marketing General Manager Matt Pound said the relationship was creating opportunities beyond traditional matchday hospitality.

“There’s a large appetite for collaboration between the Sydney FC business club and those within the ABCC, with numerous partnership opportunities being developed through this collaboration,” Pound said.

The continued partnership will also see Sydney FC benefit from member introductions through the ABCC, while the club will contribute speakers to selected Chamber events and feature in its quarterly magazine.

For Sydney FC, the partnership provides another established business network through which to develop its broader commercial strategy, following the recent launch of The Collective.

The club is increasingly positioning its corporate relationships around networking and business development, using football and its existing commercial community as a platform for connections beyond sponsorship and matchday hospitality.

Perth Glory brings Chicken Treat back to front of shirt in heritage-led partnership

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Image Credit: Perth Glory

Perth Glory is bringing a familiar name back to the front of its playing shirts, with Western Australian restaurant chain Chicken Treat returning as the club’s principal partner for the 2026/27 season.

The partnership reconnects two WA brands with a shared history, with Chicken Treat’s logo previously appearing on Glory’s shirts between 1996 and 1998.

Its return comes as Glory celebrates its 30th anniversary and Chicken Treat marks 50 years since its first store opened in Midland, giving the new agreement a strong heritage component alongside its commercial value.

Glory CEO Ben Leaver said the partnership offered an opportunity to reconnect with supporters while working with a long-standing WA business.

“Chicken Treat is very much a part of Glory’s heritage, it holds a cherished place in the hearts of many of our Members and fans,” Leaver said.

Chicken Treat CEO Jamie Stewart said the company’s anniversary made the partnership an opportunity to reconnect with generations of Western Australians.

“Having the Chicken Treat logo proudly displayed on the Glory jersey gives us a fantastic platform to connect with fans, support the growth of football in WA and create memorable experiences for the local community,” Stewart said.

The partnership arrives alongside the unveiling of Glory’s new 2026/27 kits, which draw inspiration from the 2000/2001 kit incorporating design elements referencing the club’s history.

That gives the sponsorship a role beyond conventional brand exposure, with the Chicken Treat logo becoming part of a broader retro-focused campaign centred around Glory’s 30th anniversary.

The partnership demonstrates how established brands can use sporting heritage to reactivate an existing relationship, combining recognition among existing supporters with a fresh commercial platform for a new season and audience.

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