Melbourne City give back to local primary school

Melbourne City’s charity, City in the Community (CITC), has donated new football goals to Barton Primary School in Cranbourne West as part of the club’s Healthy Goals initiative.

The program encourages more young people to play football to promote physical health and gain important social, emotional and cognitive skills that will help their overall development and well-being.

There are three core initiatives that the CITC are focusing on this year:

  • Supporting local schools with facility improvements to ensure more young people can access our free football programming from CITC.
  • Supporting community groups and clubs with equipment upgrades and free football programming from CITC.
  • Working with local artists to commemorate art and football projects, celebrating community pride, and cultural heritage while creating a visually appealing environment for the local community.

This most recent contribution towards Barton Primary School aligns with the first core initiative to support local schools, with Melbourne City players Laura Hughes and Alessandro Lopane attending to talk to the kids.

For the past three years, CITC has been involved with the Cranbourne West Primary School taking part in initiatives such as walking football, inviting students to become player mascots as well as player visits.

CITC’s Community Program Lead, Stephen Frantzeskakis talked about their recent contribution and how the club are continuing to create a positive impact on the community.

“I think it’s fantastic that we’re able to continue supporting Barton Primary School and its students through the Healthy Goals initiative, especially given their strong interest and ongoing passion for football,” he said in a media release on the club’s website,” he said via club release statement.

“We’ve been working with Barton Primary School for a number of years now and have also recently run our respectful relationships program with Grade 5 and 6 students.

“To have strong role models like Ale and Laura come down to speak to students about topics like respect and resilience is terrific, and it’s great to be able to extend our partnership through the donation of new goals as well.”

Barton Primary School Principal, Benjamin Vevers talked about the school’s partnership with Melbourne City and how it’s helping its students.

“Given many of our students were born or have parents and families from other countries, the school is truly passionate about the world game and having new goals means our kids get to fully experience a quality soccer match every recess and lunch,” he said via press release.

“It was a memorable experience that may inspire some of our students to reach for the stars with football, maybe even the Brisbane Olympics!

“Our students are learning to be more respectful of each other during competitive sport, girls are becoming more active during breaks playing soccer, and students are super excited each week for the program.”

It’s important to have these types of initiatives to allow clubs and their players to connect with their local community. We’ve seen these gestures throughout the years from the A-League clubs by continuing to show their commitment to support their local community whether that’s giving back through donations or providing programs to steer young people in the right direction.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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