Melbourne Victory in historic partnership with Ultra Football

Melbourne Victory have announced a historic new partnership with Ultra Football which will see them become the Official Retail Partner for the club.

Ultra Football, Australia’s most iconic football retailer, will work alongside Melbourne Victory to develop its retail and e-commerce operations, as well as an in-shop experience at their Abbotsford store.

The partnership will also see Ultra Football use their expertise in the football retail space to contribute to the Club’s kit and merchandise designs, with the aim to create the most iconic football range in Australia.

Melbourne Victory Managing Director Caroline Carnegie spoke on her excitement at being able to work with Ultra Football to deliver the best retail experience for Victory fans.

“We’re incredibly excited to be teaming up with Ultra Football and to cater for our fans like never before,” she said.

“Ultra Football have become the retail home of football in Australia and we’re proud to be working with them to execute a range of initiatives including our in-shop experience, online retail store and retail range, on-field and off, that will appeal to not only Melbourne Victory fans, but football fans in general.

“This is a unique partnership that will bring together two of the country’s biggest football brands who have an ambition to set the standard for football merchandise.”

Ultra Football General Manager Matthew Adams is looking forward to exploring the opportunities with Melbourne Victory.

“Ultra Football is a brand built from the voice of fans. This unique partnership will bring creativity and a premium experience to the Club we believe has the best fans in Australia,” Adams said.

“We’re looking forward to collaborating with Melbourne Victory and creating an experience that hasn’t been seen in Australian football.”

Ultra Football has collaborated with Melbourne Victory on a special FFA Cup range and will launch the Club’s Asian Champions League jersey offering.

Melbourne Victory’s new online store and Ultra Football’s in-store experience is set to launch sometime in March.

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Blacktown District Soccer Football Association Launches Youth League and Poaching Program

Blacktown District Soccer Football Association has outlined a package of initiatives for the 2026 season centred on youth development, coach education and the celebration of female participation, as the Western Sydney association moves to raise standards across community football and strengthen pathways into state-level competition.

The centrepiece of the association’s development agenda is the Blacktown Youth Development League, a new competition structure spanning all youth Division One competitions in the Under-13 to Under-18 age groups, including Phoenix League female competitions involving both BDSFA and GDSFA clubs. The league applies a benchmarking framework adapted from Football NSW‘s junior competition standards, with clubs encouraged to implement structured training environments including a minimum of two sessions per week where possible.

BDSFA General Manager Owen Liiv said the initiative responded to clear demand from within the football community for more substantive development environments.

“It is pretty clear that people want more and better football experiences,” Liiv said. “The measure for us is high-quality youth football competitions within Blacktown and ultimately, stronger performances in state-wide competitions such as the Football NSW State Cup or Football NSW Champion of Champions.”

The referees branch will support the league by prioritising Division One fixtures and providing three-person match control where available, an operational commitment that acknowledges the role officiating quality plays in the overall development environment.

The Managerial Infrastructure

Running alongside the youth competition is a free coach education program, with Foundation of Football courses delivered across BDSFA’s 24 member clubs by permanent association staff. With more than 1,000 registered coaches across the district, BDSFA has set a target of 85 percent achieving Foundation of Football accreditation within three years. Removing cost as a barrier to accreditation is a deliberate structural choice, reflecting growing recognition across Australian football that coaching quality at community level is inseparable from participation outcomes.

The association also launched Female Football Week with a “Cocktails on the Pitch” event at Blacktown Football Park, attended by close to 100 players, coaches, referees, administrators and volunteers. Former Matilda Leah Blayney addressed the gathering, speaking about her pathway from Wentworth Falls to international football. BDSFA has indicated the event is likely to become an annual fixture on the association calendar.

Taken together, the initiatives reflect an association investing deliberately in the structural conditions that determine whether community football grows sustainably rather than opportunistically.

Isabella Mossin awarded Ninja A-League Women Referee of the Year

The youngest recipient since its inception, Mossin will officially receive the award after leading the Ninja A-League Grand Final 2026 on Saturday.

 

A rapid rise

After debuting in 2023, Mossin has quickly proved quality, composure and confidence as a referee in the Ninja A-League.

As a result of the achievement, Mossin will be the appointed referee for this weekend’s Grand Final between Melbourne City FC and Wellington Phoenix.

After beginning in the North West Sydney Football Association, Mossin then honed her craft with the Football NSW Referee Academy, a journey with foundations truly embedded in youth development and grassroots football.

Thus, Mossin is not just am individual success story, but a symbol of what institutional investment and opportunities can do for young women looking for a pathway to the game.

 

Celebrating success

The plaudits, unsurprisngly, are arriving from across Australia’s football landscape, with many emphasising the incredible standards set by Mossin since her debut just three years ago.

“This award is testament to Isabella’s hard work and dedication to refereeing, and a great reflection of the next generation of referees coming through the system in Australia,” said A-Leagues CEO, Steve Rosich.

“At just 25 years of age, she has consistently demonstrated composure, leadership, strong decision-making and the ability to perform under pressure in some of the biggest matches in the competition,” highlighted Football Australia Head of Referees, Jon Moss.

“Having someone refereeing their first Ninja A-league Women’s Grand Final at the age of 25 years should inspire all girls and young women referees (and potential referees) and show them that age is not a barrier to talent being recognised within Football Australia refereeing,” said Chair of Football Australia Referee Committee, David Elleray.

Given Mossin’s reputation and experience already at the top level of women’s football in Australia, there is no doubt that she will rise to the occasion this Saturday.

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