Nick Maikousis on Greek Herald Cup, reviving heritage, and South Melbourne’s future in the NST

South Melbourne FC and Sydney Olympic FC hosted the highly successful second edition of the Greek Herald Cup at Lakeside Stadium.

Thousands of fans poured through the gates to enjoy a vibrant celebration of heritage, culture, and football. With Greek music and food creating a festive atmosphere, the event showcased the rich traditions of both clubs.

The match itself didn’t disappoint, delivering an entertaining 2-1 victory for South Melbourne, highlighted by memorable goals and moments that capped off a fantastic day.

In this exclusive interview with Soccerscene, South Melbourne President Nick Maikousis shares his thoughts on the Greek Herald Cup, the revival of ethnic clubs in Australian football, and the immense potential of the upcoming National Second Tier (NST).

Maikousis reflects on the club’s heritage, the significance of iconic rivalries, and how South Melbourne is poised to thrive in this new era for Australian football.

Theo Athans

What is the origin of the Greek Herald Cup?

Nick Maikousis

It started last year and that was the first time the competition took place. We flew to Sydney for that game. It’s based on the fact that we started to develop a relationship with Sydney Olympic and in particular their President (Damon Hamlin) and CEO (Lawrie McKinna) over the discussions about the National Second Division.

The second division was announced as a standalone competition and we thought let’s get ahead of the game and lets show what two big clubs from Melbourne and Sydney can do and that’s basically how it all came about.

We spent so much time with Olympic and the other National Second Division clubs so we thought let’s get on the forefront of this and start the competition.

T.A.

In your eyes, how successful was the second edition of the Greek Herald Cup especially for the Melbourne Greek community?

N.M.

Yeah, it was certainly a success and given it’s really just a friendly so we can build it up as much as we like but we’re pretty delighted with the attendance.

It’s a difficult time, it’s a couple of weeks out from the season so whilst we really want to give it a good shot, we also don’t want to incur any injuries and as it turned out we had a couple of minor injuries which might affect us in the short term.

It allows us to go back to our roots, played a lot of Greek music on the day and doing things that we have not really done for decades now in terms of acknowledging our heritage.

Given that Football Australia and the various federations have relaxed their stance on ethnic names, it allows us to reach out to our past again. Both South and Olympic represent the same thing, we have different supporters, but we represent the same community so it’s a great opportunity to showcase our heritage.

T.A.

Thinking back to the NSL days, can the NST and NPL ever get back to the passion we saw back then? 

N.M.

I think there’s a couple of stages to the commencement of the competition. Do I think it can get to the heights of the NSL? Look South Melbourne was a powerhouse back then and after the Cup game we had a look at some old footage with the 1984 NSL championship legends as a reunion dinner.

We had a couple of past legends there, including Alan Davidson, who wouldn’t stop talking about the old supporter base, how big and passionate they were and how it lifted them during that time.

So I think during certain fixtures, for example South Melbourne/Preston, will fill Lakeside stadium.

Some of the other games between the Sydney clubs perhaps it won’t be quite as full but I still believe we forecasted around 3,000-4,000 people per game so if we can get to that sort of number I’ll be delighted in the early parts.

It’s a competition that we need to build and we don’t know what it’s going to look like in five years or ten years’ time with the inter relationship between the NST and the A-League. I don’t think anyone quite understands what it is going to look like yet but we all have our own idea on that.

Will it be as big as the old NSL? I doubt it. But certainly there will be some fixtures that will be significant and that’s one of the reasons why I wanted Melbourne Knights to come into the NST. Their history and the original derby in this town would have made it even better.

T.A.

Do you think the South Melbourne and Preston game last year was a showcase into what we could expect out of the NST and its atmosphere?

N.M.

The atmosphere was incredible but not only that, it was a cold Tuesday night out at Reservoir. If you put that fixture on a Friday or Saturday night at Lakeside Stadium, you’d be filling both grandstands easily and you could get up to 10,000 people there so there’s huge potential.

T.A.

Now with the NST, ethnic clubs are back in the mainstream, how important is that for Australian football considering its historical roots?

N.M.

I think what they had done to ban ethnic flags and names was going too far but now that they have relaxed their position in regards to that, it’s a very positive thing.

It allows us to do what we did in the Greek Herald Cup and that is to celebrate our culture proudly from time to time.

Certainly, South Melbourne has evolved over the years as well so let’s not kid ourselves. In my case there’s been four generations following South and two of those generations were born in Australia and we’re all South tragics. So whilst we acknowledge our heritage, we have also moved on past that.

Whilst we have a very big Greek community, its reducing a little bit to how it was and the fact that South is in the NPL, soon the NST, we’ve also got a lot of other clubs have suburban level who are sort of competing with us.

Back when South Melbourne was a powerhouse, you’d find that everyone still had their suburban clubs but I’d say 75% of the Greek suburban clubs also followed South Melbourne.

Unfortunately when South Melbourne dropped divisions outside of the NSL, all of a sudden, we became competitors and that’s never what we wanted. So the NST will help us significantly because people will follow their local clubs and now South Melbourne which is a great opportunity for the community and the club.

If you look at our juniors, the cultural diversity as well is extraordinary, so whilst we respect our heritage, it suggests we have moved on.

T.A.

The NST will bring something fresh because apart from the finals, there isn’t much to play for in NPL so how will that benefit the club?

N.M.

Look the positive thing about this year is that there will be plenty of healthy games like Heidelberg, Oakleigh, Melbourne Victory got promoted and of course Preston is in there as well.

They have replaced teams which didn’t have massive followings so I’m looking forward to quite a few games with great attendances. It’ll be a great season.

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Melbourne Victory and BYD drive innovation through new major partnership

Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.

Episode 4: “You could have sold it out twice”: Peter Filopoulos on why unification is the way forward

PETER FILOPOULOS sees Saturday’s Australia Cup final between Melbourne Victory and South Melbourne Hellas as a ‘unification event’ that must be harnessed as a window to the future – rather than a means of stirring up old division – if Australian football is to progress.

“This game sold out organically, and having run marketing, corporate affairs and communications at Football Australia previously, I don’t think they would have needed to spend one single dollar on marketing,” Filopoulos told Soccerscene Unfiltered.

“You could have probably sold it out twice! This tells me it’s the sort of product the fans want; it’s authentic and taps into the new and the old, and demonstrates culture as a real asset. You couldn’t have scripted it better.

“If I was in a decision-making position at the A-League, I’d be looking very closely at why fans have responded in such an emphatic way.”

Filopoulos has seen it all across his near-35 year career in sports administration, which by his calculation has been split evenly inside the Australian football tent and outside it – but when outside, always with at least one eye glancing back.

Fifteen years across AFL clubs Hawthorn & North Melbourne as that code moved from a financially traumatic 1990s into a wealthier new millennium; five years at Football Australia: ‘easily the most transformative period for Australian football in its history’; stints with Etihad Stadium and even a period ‘completely out of my comfort zone’ at Swimming Australia.

There’s been crisis management, stepping in as Perth Glory CEO after the 2015 salary cap scandal; he’s seen the A-League’s boom times under the Lowys & Fox Sports’ 2018 broadcast deal; he’s enjoyed the euphoria of the 2023 Women’s World Cup in Australia and New Zealand.

But all stems back to the National Soccer League and South Melbourne Hellas, and his bold decision to take on the Club’s inaugural general manager position in December 1993, aged just 25.

“I wasn’t ready… but what it taught me is when an opportunity is presented to you, just say ‘yes’ and work out how to do it later. I’ve used this throughout my career, and that was one of those instances where I threw myself in the deep end.

“I had my career mapped out, and was working quite happily in accounting. But I was a passionate fan and having grown up at the old Middle Park, it was a natural ‘yes’ – and I was young enough to take a risk.”

With today’s A-League financially ailing and great clubs of yesteryear enjoying what Filopoulos terms a ‘renaissance’ – and agitating as vociferously for a return to the top flight as at any point since the demise of the NSL – he feels it is again time for bold leadership, and a little risk.

“You can have all the ambition in the world, and in being part of a club, you’re a custodian. But as I’ve always seen it, you need a sustainable commercial model: sound ownership, sound facilities, revenue, etc…

‘But you also need to understand how to tap into that asset of culture. What we’re seeing with the Australia Cup final is a result of culture, right? You need to create it amongst your fans, and know who your fans are, and tell them what you’re striving for. Bring them along on the journey!”

Catch the full chat with Peter Filoupolos on Soccerscene Unfiltered: from ‘eyeballing’ Frank Arok and backing Ange Postecoglou, overcoming resource challenges at Football Victoria, to the rise of the Matildas, and plenty more…

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