Nine Network acquires Optus Sports assets including EPL

Nine Network has confirmed plans to stream matches for Australian football fans in 4K from around the world through the streaming service Stan.

This exciting expansion of network coverage for Stan Sport includes competitions such as English Premier League, Japan’s J.League, the U.S. National Women’s Soccer League and UEFA Women’s EURO 2025™, which will begin on July 3rd.

In addition, select Premier League matches across 2025 and 2026 will be available to stream in 4K for the first time in Australia.

To help support this expansion, Nine has teamed up with Optus, above all, this will ensure that fans moving over from Optus Sport to Stan Sport continue to have a positive experience engaging with football at home.

Stephen Rue, Optus CEO, emphasised that a key priority was ensuring uninterrupted access to football content for Optus Sport subscribers, adding that both fans and the game will be in great hands with Stan.

“One of our key priorities was to find a home for Optus Sport content which would take the game forward and enable all Optus Sport subscribers to continue to receive uninterrupted access to all their favourite football actions. Optus Sport customers and the game of football will be in great hands at Stan,” he said via press release.

CEO of Nine Network Matt Stanton shared his sentiments about the merger, highlighting his pride for the network.

“The full power of Nine will be activated to bring new attention and energy to the Premier League and Emirates FA Cup,” said Stanton. “With more than 20 million Australians engaging with Nine’s platforms every month, we have an unrivalled ability to generate excitement at scale, drive audience growth and deliver meaningful commercial outcomes for our partners,” he said via press release.

Football fans across the country can now enjoy a wide variety of matches streamed to their homes with the highest video quality. This will ensure an elevated, accessible viewing experience for millions of Australians.

This new takeover has caused some controversy amongst fans, however, with the discount being offered along with the 4K, it has provided a positive turn of events.

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How the Australian Championship Will Reshape Football in the Country

Football Australia confirmed the launch of the Australian Championship competition in October 2024, but with the commencement of the competition now fast approaching in October 2025, what does this really mean for the industry?

There’s been lots of discourse amongst soccer fans about how beneficial the Australian Championship will be to Australian soccer. One side of the argument has fans saying that it could be exactly what’s needed to fix the Australian Soccer League system. On the other hand, there are others who are negative about the change, as well as people saying there are greater problems in the game to solve first. 

Football Australia has stated that the aim of the Australian Championship is to showcase the best of football in the country in a sustainable and manageable way.

The Australian Championship format includes five key features; Commitment to Play, New Competition Structure, Team Composition, Season Timeline, and Brand Launch.

The introduction of the Australian Championship in Australian soccer represents a significant step forward for the game, offering both opportunities and challenges. On the positive side, it creates a more defined pathway between grassroots and elite football, allowing ambitious clubs outside the A-League to test themselves in a competitive, national environment.

For players, it opens up more professional opportunities and provides a higher standard of competition that bridges the gap between state leagues and the top flight. For clubs, particularly those with long histories and strong community ties, the Australian Championship offers a chance to re-establish themselves on the national stage, reignite old rivalries, and reconnect with supporters who may have felt alienated during the A-League era.

In the broader picture, the competition has the potential to strengthen football’s presence in Australia by spreading professional-level matches across more cities and regions, generating fresh interest in the sport.

However, the Australian Championship also faces considerable challenges that could limit its success if not carefully managed. Financial sustainability can be considered as the biggest concern, as many clubs will need to invest heavily in facilities, infrastructure, and travel to meet the demands of a national competition. Australia’s geography makes travel costly and logistically difficult, raising questions about whether smaller clubs can cope without risking long-term financial strain.

There is also the issue of competitive balance, as some clubs may have the resources to thrive while others struggle, potentially leading to uneven contests. Without mechanisms such as promotion and relegation into the A-League, the Australian Championship could also risk being viewed as a standalone competition rather than a fully integrated part of the football pyramid.

Ultimately, the success of the Australian Championship will depend on careful planning, sustainable investment, and genuine support from both the governing bodies and football communities across the country.

Nick Galatas, a lawyer from Melbourne, and a self-proclaimed football lover, who also served as a board member at South Melbourne says that the National Second Tier “is about bridging the gap, the chasm,” which Galatas hopes will work “both on and off the field.” 

He also believes that teams being relegated will be positive, as they will be “falling into a viable comp and they might actually benefit from a year or two there,” as well as expressing the ability that teams have to rebuild and re-enter the higher comp when they’re able. 

“If you’re losing a bit in the top division, you drop down a bit, you create a bit of a winning culture again,” said Galatas. 

Galatas said that everyone watching football now will likely continue to watch anyway, because at heart people are fans of clubs, not leagues. He also emphasised that people who are football fans would watch it due to it being part of the connection to the game, whether it’s one level of the game or another. 

“It’s a game of football in Australia, and you’re watching it. You’re not sitting there saying, I’m watching a branded this competition or a branded that competition. You’re just watching football. And you’re understanding instinctively and inherently and culturally that it’s just, yes, it’s a division below at the moment. You might be in it next year. But right now, it’s just a division below.” 

All in all, the Australian Championship will be a positive and necessary change in Australian football, even if it does carry some challenges. While issues like financial sustainability and travel remain concerns, the long term benefits will outweigh the potential risks.

Ultimately, the launch of the Australian Championship marks an important and exciting milestone in Australian football, and will help to improve the game in various ways. 

It is an exciting time to be involved in football in the country, as the growth, identity and community engagement will bring the best out of the Australian Championship, a feature that has been overlooked for far too long in this country and to revive that is a necessity.

Avondale FC Announce Sponsorships Before Australian Championship

Avondale Football Club have announced a new partnership with Oreana ahead of this year’s Australian Championship.

Oreana is a property and financial services group based in Melbourne and Hong Kong who develop commercial, residential and early development projects across the city, as well as investments.

The news, posted on Facebook, came after another sponsorship announcement by the club with multi-strategy alternative investment manager, Alceon, calling both partnerships “a new era of football.”

While no media statement related to the partnerships has been released, Oreana posted a statement on their website in May, illustrating their mindset when collaborating with partners.

“We work with a win-win-win mindset, creating outcomes for not just our business and our people, but our stakeholders, including the communities in which we operate,” they said via statement.

“This is a mindset built on alignment.

“Everyone – from project managers to planners and partners – work towards the same outcome, unlocking the kind of collaboration that gets things done faster, smarter, and more commercially.”

The total amount of investments from Oreana is approximately $1.3 billion, broken up between 67 completed projects and funds still on-going.

The company have added Avondale FC to their football sponsorship, alongside Westgate Sindjelic FC which have been partners for over five years.

The Australian Championship Season

Avondale Football Club, along with 15 other football clubs (an even split of Foundation and NPL clubs) around the country are preparing for this year’s Australian Championship, starting on the 10th of October.

The football club uses the Australian Championship as a chance to play in the national spotlight with matches now being broadcasted by the SBS, as well as represent their community.

Furthermore, the eight foundation clubs in the National Second Tier who are playing in the competition get to play against the state clubs which involves the football community, and allows players, clubs and their fans to engage in a national scene.

Avondale FC will be playing their first match this year on the 12th of October against Canberra Croatia FC.

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