Founder and CEO of INTIX, Alex Grant was the key guest in episode two of Soccerscene’s Off the Pitch podcast to discuss INTIX’s rise from a young Australian startup to one of the nation’s premier ticketing solutions.
Grant founded INTIX in 2017 to address the problems he saw that event operators, leagues and clubs had with their outdated ticketing methods, or their reliance on ticketing organisations which held a stranglehold over their finances and customer data. To combat these rampant issues, INTIX utilised modern technology to revitalise and simplify how ticketing is done for event operators, whilst offering instant access to revenue and data from their ticket sales.
It has proven a successful strategy for the company, with INTIX achieving highly desirable partnerships with key names such as the Tasmania JackJumpers in the NBL and Melbourne Victory in the A-League. Most notably, INTIX kicked off an important collaboration with Football Victoria in the middle of last year.
Grant explained how INTIX was approaching the unique challenges of ticketing across Victoria’s state leagues as the organisation prepared for one of the biggest years in NPL history.
“It was a lot of learning on our side,” he said on the podcast.
“We spend a lot of time learning about a person’s event; how they were doing things previously, maybe without technology. For us, it’s very much a process of not just coming in and saying this is what you should be doing, this is the best way. It’s year one, let’s use our technology and provide a very similar experience to the customer, to what you what you were offering previously.”
“I think particularly at most levels there’s still this want to just turn up on the day and access the event. So, it’s having our system set up to facilitate that and give the customer the same experience, so that next year, you can sort of bring them on this journey.
“We want to get to best practice, but we’re not just going to ostracize everyone straight away, we’re going to bring people on the journey.”
To learn more about how INTIX is tackling the challenges of implementing its tech network across Victoria, listen to the full interview with CEO Alex Grant on episode two of the Off the Pitch podcast by Soccerscene; available on all major podcasting apps.
