Officiating in Australian soccer – Where does it sit?

Imagine this. Your team has worked their entire season to reach the Grand Final. They’ve trained the house down and haven’t put a foot wrong anywhere. You deserve to be crowned champions. But on the day, a poor refereeing decision goes against you and as a result, you lose, and all that hard work is for nothing.

All due to a mistake from something out of your control. It would be a real kick in guts, to say the least. It’s something we have seen before in Australian football and as a matter of fact, quite recently.

The Newcastle Jets had a fantastic 2017/18 season and won the right to host the Grand Final. But they lost 1-0 to the Melbourne Victory after a goal from Kosta Barbarouses. But replays showed that the man who assisted Barbarouses, James Donachie, was in fact offside when the ball was played to him.

Now, a case can easily be made that the Jets had their chances during the match and that blaming the loss on a refereeing error is simply deflecting the blame from themselves. But imagine the goal was ruled out. Imagine it stayed 0-0.

The game would’ve been completely different. The Jets would’ve had more confidence for the rest of the match, the Victory wouldn’t have played so defensively and it’s easy to fathom that the Jets may have won the match.

But as much as we can put down to human error, sometimes we must take a step back and ask ourselves, ‘can refereeing be better in this country’?

Now sure, there are training courses in place for aspiring referees. Plus, current referees would also be ensuring that they keep up to standard on a regular basis. But should the standard be higher? As a country, we seem to be content with the, at times, mediocre officiating that we see in our country.

This is not to say that officiating across the globe is ten times better. We seem to be slightly behind the eight-ball, but we can catch up. With a little help from the FFA, we could set benchmarks.

Without knowing what the actual procedures are for current referees, allow me to theorise possible ways in which they can improve upon previous mistakes, as well as better themselves in other officiating departments.

Every week, all the referees, linesmen, fourth officials and VAR officials should be made to do a thorough investigation of all their decisions and non-decisions. They should then have a meeting to discuss where they either went right or wrong and then take advice from others.

The FFA should also have an over-arching body or collective who can give their own thoughts and act as that higher power. They can also keep track of all officials and keep notes on common mistakes they make, areas they are strong in as well as anything else that’s pertinent.

Furthermore, the aspiring officials should be given as much field experience as possible. If they’re kept behind desks, taking notes and watching footage, they’ll never be able to officiate to the standard that the FFA should aspire to keep.

We’ve all seen referees make decisions that seem to be ‘crowd decisions’, or decision influenced by the cries of the crowd. Often, the crowd can see things the officials can’t, but they aren’t always right. In fact, most of the time, they’re just complaining.

For aspiring referees to be the best they can possibly be, they need to get experience on the park as opposed to behind a desk.

The officiating system for Australian soccer is one in need of revamps. But with a little bit of fine tuning and hard work, the FFA and referees of all ages and genders can turn things around.

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Brazil is coming. But what is the real price of bringing football’s giants to Australia?

There is something undeniably exciting about Brazil coming to Australia. The five-time World Cup winners will face the Socceroos twice in Queensland from Friday, with Townsville and Brisbane set to host the blockbuster fixtures.

For Australian football, these are the kind of games that should be anticipated, celebrated and capture the public’s attention. But they also raise questions: how much should Australian football pay to bring the world’s biggest nations here, and when does the bill become too big? 

The cost of bringing the big names

Australia has always paid up to bring big names down under. Last week’s NFL game in Melbourne, at a cost of between $10 and 15 million dollars to the Victorian Government, is just the latest example.

It could cost the same amount to bring Brazil to Queensland. A report in The Sydney Morning Herald last year revealed Brazil was reportedly seeking around $7.5 million per match to play in Australia. The fee is in line with other major international events; Western Australia reportedly faced a bill of around $12 million in taxpayer funding for the recent Perth Italian Football Festival.

I’m worried Football Australia won’t get return on investment to make this particular event worthwhile. The enormous fee to bring Brazil to Australia can’t immediately be justified as an investment in our footballing future. Instead, Football Queensland and the state government could have put these funds into grassroots facilities. Part of Football Queensland’s scrapped state headquarters investment plan was to spend $8.5 million to refurbish fields, lights, drains and irrigation at Mappas and Meakin parks. Instead of these plans to invest in the state’s youth players and academies, money has been spent on two international friendlies.

So ahead of the fixtures, the question remains: will these games inspire the future generation, and will participation grow? The NFL match was impossible to ignore: a sold-out MCG and a live audience of 2.1 million on free-to-air, not even including those watching on ESPN and Netflix. Football Australia is not simply buying 90 minutes of football; it is buying the attention that comes with Brazil. So let’s see if they can maximize returns. 

Ticketing Tells a Story

Ticket sales provide insight into the interest in the fixture. Brisbane has sold much quicker than Townsville, but neither have sold out as yet. The fact these games didn’t immediately sell out may be considered surprising as there is a genuine appetite in Australia for elite international football at the moment, evidenced by SBS’ World Cup viewership numbers of 17.1 million.

Brazil is bringing some of its brightest stars: Vinicius Junior, Raphinha, Bruno Guimaraes, Marquinhos and Endrick are among the headline names in their squad. The star power is there. So why haven’t these matches sold out? There’s a chance it comes down to the competition and the visibility of the event.

The viewing problem

The timing of this fixture could raise eyebrows amongst fans. As much as Australia and Brazil will draw huge crowds, both games fall on either side of the AFL Grand Final. The 2024 AFL Grand Final, which involved Queensland’s Brisbane Lions, drew over 4 million viewers on free-to-air. Brisbane, who have won the last two premierships, will feature once again on Grand Final day. Therefore, fans who could’ve attended may instead be making the trip to Melbourne.

Then comes the strangest part: one of the fixtures Australia will play will not even be available on free-to-air television. The Townsville match will be shown free on Network 10 and 10 Streaming, as well as Paramount+. The Brisbane match, however, will be available exclusively on Paramount+. That creates a disconnect. If governments and football administrators are spending millions to bring a global sporting brand to Australia, why should a large section of the Australian public need a subscription to watch the second match?

The Brisbane game is behind a paywall, limiting the national reach of the event. Reach is surely part of the justification for spending big on Brazil, it’s not just that 50,000 people get to sit inside Suncorp Stadium. It is that millions of Australians get exposed to the spectacle and if that audience is restricted, the value of this fixture is limited.

A solution could be to spend the money on advertising the match to the public to try to generate interest across streaming and free-to-air. With less than a week until the first game I don’t believe the advertising has done enough to generate enough interest to justify a $15 million price tag for the two game series. 

The Brazil friendlies will be spectacular. They should attract big crowds, create memories and give the Socceroos an excellent test against one of football’s most recognisable nations. But for the appropriate return, attention must be measured. Does this fixture carry on the Socceroos hype and keep the eyeballs of the general public on our sport? I’m not convinced. However, if these matches bring new fans to football, strengthen the national team and create lasting investment in the sport, the enormous price tag could still be justified. But if they simply produce two nights of football before the attention disappears, then Australian football has paid a premium for a very expensive show.

Adelaide United renews StudyAdelaide partnership for Asian campaign

Adelaide United has brought back a familiar commercial partner for its return to continental competition, with StudyAdelaide signing on as front-of-shirt sponsor for the club’s 2026/27 AFC Champions League Two campaign.

The partnership reconnects two South Australian organisations after StudyAdelaide previously featured on Adelaide United’s shirt during their 2010 AFC Champions League campaign.

Adelaide commenced their six-match group-stage campaign on Thursday at Hindmarsh, defeating Hong Kong’s Tai Po 3-0.

For StudyAdelaide, the value of the partnership extends beyond traditional football sponsorship. The organisation, a partnership between the South Australian Government and more than 50 education institutions, is using Adelaide United’s Asian competition to promote South Australia as an international study destination.

The club’s continental schedule provides exposure in several key Asian markets, with Adelaide travelling to face BG Pathum United in Thailand and Lion City Sailors in Singapore during the group stage.

StudyAdelaide chief executive Jane Johnston said the partnership would provide a great opportunity to connect with young people across Asia.

“Having StudyAdelaide featured throughout this international competition is a unique platform to connect with young people across Asia and highlight the many reasons South Australia is their best option to study, live and build a career,” Johnston said.

The deal illustrates how football’s international competitions can provide commercial value beyond traditional brand exposure, particularly for organisations looking to promote to a specific or new region.

The Reds’ ACL Two campaign continues against BG Pathum United in Thailand on October 15.

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