O’Neills Tyre & Auto Care to remain on training kits of Newcastle Jets

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Newcastle Jets & O'Neills
Image credit: Newcastle Jets

Newcastle Jets have announced an extension of their partnership with current major partner O’Neills Tyre & Auto Care for another year to remain on the front of the Men’s training kits.

This partnership has been a strong and lengthy one for the Jets, as the club expressed its delight in continuing with a locally-based business

O’Neills will feature on the team’s A-League Men’s official training kits for the 2023/24 season, making it their third consecutive season in the kit.

O’Neills Tyre & Auto Care has been operating in the Hunter Valley of New South Wales for over 60 years. O’Neills Tyre & Autocare has six retail stores located at Belmont, Beresfield, Cessnock, Gateshead, Warners Bay and Kurri Kurri.

O’Neills have access to state-of-the-art diagnostics systems and ISO accredited servicing programs to ensure your car runs safely and economically on the road.

They also offer a wide range of tyre and mechanical solutions to customers to help them hit the road. These services include Suspension, Steering, Log Book Servicing, Alloy Wheels, Batteries, Grease & oil change, Wheel balancing & Align, Tyre inspection and rotate, Full safety check, Puncture repairs, Registration pink slips, and BG Performance Service.

The importance of long-term major partners for the Jets has been loudly noted in their news confirmation.

The Jets Football Foundation is a not-for-profit organisation that has been established to support and promote the development of football in the Newcastle and Northern NSW regions. The Foundation enables the club to develop authentic long-term relationships with corporate partners and local businesses, like O’Neills, to work on the youth of the club and its future.

O’Neills and their other major partners share the same mindset in moving together towards the new era of A-League that focuses more on the Australian grassroots game in a bid to improve overall talent ID and produce more homegrown talent.

The O’Neills partnership is one of many that have signed on again with the Jets for the long-term, proving they create fantastic relations ,as well as operating with the shared goal improving the club on and off the field.

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Oz Shipping Containers expands Newcastle Jets partnership with front-of-shirt move

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Image Credit: Newcastle Jets

Newcastle Jets have upgraded their relationship with Oz Shipping Containers, with the Newcastle-based business becoming Principal Partner of the A-League Men’s team for the 2026/27 season.

The agreement represents a significant increase in the company’s involvement with the club, moving from a sleeve sponsorship last season to the front of the Jets’ men’s playing shirts.

Oz Shipping Containers will feature on the club’s home, away and goalkeeper kits throughout the campaign, giving the business a substantially larger presence across matchday, broadcast and club content.

The partnership also provides another example of the Jets developing commercial relationships with locally based businesses and increasing their investment over time.

Oz Shipping Containers specialises in the supply and modification of shipping containers, serving customers across residential, commercial and industrial markets.

Newcastle Jets Executive Chairman Maurice Bisetto said the club was excited to build on the existing partnership.

“It is great to continue our close association with a successful local business operating on a global stage,” Bisetto said.

The expanded partnership comes as the Jets prepare for a season that will include both A-League Men’s football and AFC Champions League Elite competition, increasing the club’s exposure across domestic and Asian markets.

For Oz Shipping Containers, the front-of-shirt position provides a much broader platform than its previous sleeve placement, putting the brand at the centre of the Jets’ visual identity throughout the season.

With the Jets entering a new campaign as defending Australia Cup champions and competing in Asia, Oz Shipping Containers will now have a significantly larger platform through which to build its association with the club.

Melbourne Victory and BYD drive innovation through new major partnership

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Image Credits: Shutterstock

Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.

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