Perth Glory extend deal with Zambrero for two more years

Perth Glory have confirmed a two-year extension to its major partnership with Mexican restaurant chain, Zambrero.

The partnership started last year with the Mexican food chain receiving prominent signage, digital and social assets for the 2023/24 season.

This time around the sponsorship will include those same benefits with additional game day sponsorship, signage and activation opportunities for the next two seasons as well as continuing as the presenting rights partner of the club’s Community Program.

With this extension, the Zambrero logo will appear on the sleeve of the playing, training and travel shirts worn by the club’s A-League Men’s and A-League Women’s teams, on top of continuing as the front of shorts sponsor for the PGFC Academy squads.

Zambrero has become one of the more popular go-to options in the quick-service restaurant industry both domestically and internationally, with the brand now operating 294 restaurants worldwide across Australia, United Kingdom, Ireland, USA and New Zealand.

The franchise also has a focus on giving back to the community with their Zambrero’s Plate 4 Plate initiative. Across the campaign, the company has provided over 80 million meals for people in need through their partnership with the international food relief agency, Rise Against Hunger as well as The Love Mercy Foundation and locally through Foodbank Australia who are also partners with the club.

Perth Glory CEO Anthony Radich expressed his excitement at the extension of another major partner.

“We are delighted to be continuing our association with Zambrero and I’m very grateful for their loyalty and highly valued support of our football club,” Radich said in a statement.

“Zambrero are a strong, reputable and fast-growing brand who are led by very proud and passionate people.

“As partners, we’re very committed to helping one another explore opportunities which will enable us to continue to grow and add value and we’re really excited by what the future holds for us both.

“Having a partner with such a strong social conscience and a genuine commitment to its local communities is also very important and we’re very proud to be aligned.”

Zambrero Head of Marketing, Jade Clark spoke on the impact this partnership will have on the Glory community.

“At Zambrero, we are passionate about community-driven initiatives,” Clark added via media release.

“This partnership allows us to support Perth Glory FC’s Community Programs, enabling us to create a positive impact locally.

“We have recently opened our 60th restaurant in Western Australia, so are well established in the community there and are looking forward to engaging with the passionate Perth football fans in the upcoming season.”

This partnership continues their alignment on giving back to the community, and also provides fantastic financial support for the Glory going into an important 2024/25 season that kicks off in October.

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Football NSW releases $600,000 towards Grassroots Grants to meet Participation Pressure

The Victorian State Government has announced new grants and funding for 11 new community infrastructure projects for local football clubs, totalling $3.8 million.

Sixty-five football clubs across New South Wales have secured a combined total of nearly $600,000 in funding through the NSW Office of Sport’s Local Sports Grant Program. It follows as a result of Football NSW’s scale of demand for community sport support and the growing pressure on clubs struggling to keep pace with surging participation.

The grants, covering 69 individual projects across the Football NSW footprint, will fund facility upgrades, equipment purchases, participation programs and accessibility improvements: the unglamorous but essential infrastructure that determines whether community clubs can function at the level their members require.

The Local Sports Grant Program made up to $4.65 million available statewide in 2025, with $50,000 allocated to each electoral district and individual grants capped at $20,000. Football’s share of nearly $600,000 reflects the sport’s status as the largest participation code in NSW, and the degree to which that status has not always been matched by corresponding investment in the facilities and resources required to sustain it.

Volunteers carrying an unsustainable load

The announcement arrives against a backdrop of mounting pressure on the volunteer workforce that keeps community football operational. Across NSW, thousands of volunteers dedicate significant unpaid time each week to administration, ground preparation, canteen operation and the logistical demands of running competitive junior and senior programs. As participation numbers climb, driven in part by the sustained visibility of the AFC Women’s Asian Cup and the legacy of the 2023 FIFA Women’s World Cup, those demands have intensified without a corresponding increase in the resources available to meet them.

“As the largest participation sport in NSW it is pleasing to see almost $600,000 will be reinvested back into supporting our players, coaches, referees and volunteers to improve the football experience across our community clubs,” said Helen Armson, Football NSW’s Group Head of Strategic Partnerships and Corporate Affairs.

The equity dimension

The distribution of the grants across 65 clubs and 69 projects also speaks to the geographic breadth of football’s footprint in NSW, and to the uneven distribution of resources that has historically characterised community sport in this country. Clubs in outer metropolitan and regional areas tend to operate with smaller budgets, older facilities and thinner volunteer bases than their inner-city counterparts. Grant programs structured around electoral allocation, rather than club size or existing resource base, provide a degree of equity that market-driven funding cannot.

The kinds of projects funded under this program disproportionately benefit clubs serving communities where the barriers to participation are highest. A club that cannot offer adequate facilities or equipment is a club that turns players away, often without intending to.

Football NSW has used the announcement to call on the NSW Government to maintain and extend its investment in the sport. “We urge the government to continue to invest in football,” Armson said, in the midst for a nation-wide push for a $343 million decade-long infrastructure fund to address the facilities gap across the state.

The nearly $600,000 secured through this round is meaningful. Against the scale of what is needed, it is also a measure of how far the investment still has to go.

Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

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