Perth Glory extend deal with Zambrero for two more years

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Image credit: Perth Glory website

Perth Glory have confirmed a two-year extension to its major partnership with Mexican restaurant chain, Zambrero.

The partnership started last year with the Mexican food chain receiving prominent signage, digital and social assets for the 2023/24 season.

This time around the sponsorship will include those same benefits with additional game day sponsorship, signage and activation opportunities for the next two seasons as well as continuing as the presenting rights partner of the club’s Community Program.

With this extension, the Zambrero logo will appear on the sleeve of the playing, training and travel shirts worn by the club’s A-League Men’s and A-League Women’s teams, on top of continuing as the front of shorts sponsor for the PGFC Academy squads.

Zambrero has become one of the more popular go-to options in the quick-service restaurant industry both domestically and internationally, with the brand now operating 294 restaurants worldwide across Australia, United Kingdom, Ireland, USA and New Zealand.

The franchise also has a focus on giving back to the community with their Zambrero’s Plate 4 Plate initiative. Across the campaign, the company has provided over 80 million meals for people in need through their partnership with the international food relief agency, Rise Against Hunger as well as The Love Mercy Foundation and locally through Foodbank Australia who are also partners with the club.

Perth Glory CEO Anthony Radich expressed his excitement at the extension of another major partner.

“We are delighted to be continuing our association with Zambrero and I’m very grateful for their loyalty and highly valued support of our football club,” Radich said in a statement.

“Zambrero are a strong, reputable and fast-growing brand who are led by very proud and passionate people.

“As partners, we’re very committed to helping one another explore opportunities which will enable us to continue to grow and add value and we’re really excited by what the future holds for us both.

“Having a partner with such a strong social conscience and a genuine commitment to its local communities is also very important and we’re very proud to be aligned.”

Zambrero Head of Marketing, Jade Clark spoke on the impact this partnership will have on the Glory community.

“At Zambrero, we are passionate about community-driven initiatives,” Clark added via media release.

“This partnership allows us to support Perth Glory FC’s Community Programs, enabling us to create a positive impact locally.

“We have recently opened our 60th restaurant in Western Australia, so are well established in the community there and are looking forward to engaging with the passionate Perth football fans in the upcoming season.”

This partnership continues their alignment on giving back to the community, and also provides fantastic financial support for the Glory going into an important 2024/25 season that kicks off in October.

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Labor announces campaign promise for Football facility upgrades in Hepburn Shire

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Soccer Facilities Set for $1.2 Million Upgrade in Hepburn Shire
Image Credit: Poppy Pix/ Shutterstock

The growing participation of women and girls in soccer throughout the Hepburn Shire is set to receive a significant boost, with two local facilities earmarked for major upgrades.

Member for Ballarat Catherine King announced the funding commitment which targets Victoria Park in Daylesford and the Doug Lindsay Recreation Reserve in Creswick.

This funding is totalled at $1.2 million should the Federal Labor Government secure re-election on May 3. These upgrades address critical infrastructure shortfalls that have hindered growth in female participation.

Labor Federal MP Catherine King, who has held the Labor ‘stronghold’ seat since the 2022 election has been vocal in her support for women’s football and the struggles faced.

“The current situation where women and girls are forced to use men’s changerooms, cars or old sheds for match preparation is simply not acceptable in modern sport,” King commented via The Ballarat Times.

“These clubs have created welcoming environments that women and girls want to be part of, and these upgrades will provide the facilities they deserve.”

The Daylesford and Hepburn United Soccer Club, which currently supports approximately 150 players including 40 female participants, has been forced to implement membership caps due to inadequate pitch capacity.

The proposed reconfiguration at Victoria Park will deliver two senior-sized pitches, accommodating the surge in junior and women’s participation.

Meanwhile, at the Doug Lindsay Recreation Reserve, funding will enable the construction of additional female-friendly changing facilities for both players and officials.

The commitment reflects the changing landscape of Australian soccer, with female participation rates continuing to climb nationwide.

Local sporting administrators have welcomed the announcement, noting that inadequate facilities have long been identified as a significant barrier to growing female participation in grassroots sport.

These election commitments would be delivered in accordance with Commonwealth Grants Rules and Principles should the Albanese Government secure another term.

The need for development of local facilities has become more evident and pressing. Most amateur clubs primary funding for upgrades is through government grants.

Sport is such an integral part of the Australian landscape and the need for fair opportunity for women gains momentum, promises like this hold great hope for people and lasting positive impacts.

As the most played sport in the state and Australia, especially among women, its positive to hear that, like other codes football is getting the recognition and support it deserves.

DAZN turns down LFP proposal to end Ligue 1 broadcasting deal

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Image credit: DAZN

Broadcaster DAZN has rejected a proposal brought forward by the French Professional Football League (LFP) to terminate its five-year broadcasting deal for Ligue 1 after one season.

The sports streaming platform originally signed a five-year deal worth AUD $715 million (€400 million) a year to broadcast eight out of the nine Ligue 1 matches each week.

But with fewer subscribers than expected — reportedly only around 500,000, far below the 1.5 million needed to break even, the company has been pushing to renegotiate the deal.

In February, DAZN held back half of a AUD $125 million (€70 million) payment, accusing the LFP of not doing enough to fight piracy.

It also criticised the league and clubs for not promoting its broadcasts or collaborating on content.

The LFP responded by taking legal action, and DAZN eventually made the payment by the end of the month.

In March, both sides entered mediation to reach a compromise.

According to several reports, the proposed solution would have DAZN pay the league AUD$250 million (€140 million) — covering the full amount owed for this season — plus up to AUD$223.6 million (€125 million) in compensation for next season.

After that, the deal will officially end at the close of the current season.

This week, Ligue 1 clubs voted in favour of the proposal but DAZN has now rejected it, paving the way for possible legal action.

As a result, the LFP released a statement regarding DAZN’s rejection of the proposal.

“LFP Media notes the failure of the mediation initiated at the beginning of March 2025,” they said in a press release.

“The contract binding the parties remains in force and LFP Media expects its partner to fully fulfil all of its obligations in this regard.”

Before the mediation process began, DAZN had demanded AUD $1.025 billion (€573 million) in compensation from the LFP, accusing the league of not living up to its end of the deal.

In response to the LFP, DAZN released its own statement.

“After four months of discussions — including six weeks of mediation — initiated in good faith by DAZN and involving several proposals, the mediation unfortunately did not succeed in sufficiently bridging the gap between the parties,” they said following the LFP’s statement.

“It has therefore not been possible at this stage to reach an agreement for an amicable resolution of the situation.”

DAZN’s rejection of the deal has effectively ended the mediation process, with negotiations between the streaming service and the LFP now finished.

However, reports from France indicate that the two sides are expected to meet again on April 30th, the deadline for DAZN’s next payment for the current season.

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