Perth Glory extend deal with Zambrero for two more years

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Image credit: Perth Glory website

Perth Glory have confirmed a two-year extension to its major partnership with Mexican restaurant chain, Zambrero.

The partnership started last year with the Mexican food chain receiving prominent signage, digital and social assets for the 2023/24 season.

This time around the sponsorship will include those same benefits with additional game day sponsorship, signage and activation opportunities for the next two seasons as well as continuing as the presenting rights partner of the club’s Community Program.

With this extension, the Zambrero logo will appear on the sleeve of the playing, training and travel shirts worn by the club’s A-League Men’s and A-League Women’s teams, on top of continuing as the front of shorts sponsor for the PGFC Academy squads.

Zambrero has become one of the more popular go-to options in the quick-service restaurant industry both domestically and internationally, with the brand now operating 294 restaurants worldwide across Australia, United Kingdom, Ireland, USA and New Zealand.

The franchise also has a focus on giving back to the community with their Zambrero’s Plate 4 Plate initiative. Across the campaign, the company has provided over 80 million meals for people in need through their partnership with the international food relief agency, Rise Against Hunger as well as The Love Mercy Foundation and locally through Foodbank Australia who are also partners with the club.

Perth Glory CEO Anthony Radich expressed his excitement at the extension of another major partner.

“We are delighted to be continuing our association with Zambrero and I’m very grateful for their loyalty and highly valued support of our football club,” Radich said in a statement.

“Zambrero are a strong, reputable and fast-growing brand who are led by very proud and passionate people.

“As partners, we’re very committed to helping one another explore opportunities which will enable us to continue to grow and add value and we’re really excited by what the future holds for us both.

“Having a partner with such a strong social conscience and a genuine commitment to its local communities is also very important and we’re very proud to be aligned.”

Zambrero Head of Marketing, Jade Clark spoke on the impact this partnership will have on the Glory community.

“At Zambrero, we are passionate about community-driven initiatives,” Clark added via media release.

“This partnership allows us to support Perth Glory FC’s Community Programs, enabling us to create a positive impact locally.

“We have recently opened our 60th restaurant in Western Australia, so are well established in the community there and are looking forward to engaging with the passionate Perth football fans in the upcoming season.”

This partnership continues their alignment on giving back to the community, and also provides fantastic financial support for the Glory going into an important 2024/25 season that kicks off in October.

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WA Government and Virgin Australia Partner to Bring Discounted Flights for Italian Football Series in Perth

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Image Credit: Shutterstock

The Western Australian Government has partnered with Virgin Australia to offer discounted airfares to Perth ahead of a three-match series featuring AC Milan, Inter Milan, Juventus and Palermo, in a move that reflects how state governments are increasingly using major sporting fixtures as tools of tourism and economic strategy.

Subsidising travel costs rather than simply promoting the matches signals a shift in how state governments are approaching major sporting events. WA Tourism Minister Reece Whitby positioned the series within the state’s broader Winter of Unmissable Sport strategy, framing the partnership as a way to fill hotels, support local businesses and generate visible economic activity across a single week of programming. That logic places football alongside other major events states have used to justify public investment in visitor attraction, where the return is measured in tourism spend rather than ticket revenue alone.

A bet on Australia’s appetite for European football

Touring Italian clubs is not a routine occurrence in Australia, and Sport and Recreation Minister Rita Saffioti’s comments point to an underlying assumption behind the investment: that the existing fan base for European football in Australia is substantial enough to justify a state government underwriting travel costs to fill a stadium on the other side of the country.

Australian audiences for international football have grown considerably over the past decade, driven by streaming access, diaspora communities and the rising visibility of leagues once difficult to follow locally. State governments positioning themselves to capture economic value from that growth, rather than leaving it to broadcasters and travel operators, marks a change in how football’s commercial footprint in Australia is being treated by policymakers.

It also raises a question likely to recur as more international club fixtures are scheduled in Australian cities: whether public subsidy for travel around marquee football events delivers economic value beyond the host city, or whether the benefit is concentrated narrowly within the host state’s tourism and hospitality sectors. Virgin Australia’s involvement reflects the commercial logic on the airline side, with the partnership forming part of a broader push to connect Australians with major domestic and international destinations.

For the domestic football industry, the series is a reminder that international club football is competing for the same audience attention as the A-Leagues and grassroots competitions. Whether that competition proves complementary or extractive, in terms of where football-related spending in Australia ultimately lands, is a question state and national football bodies are likely to watch closely as similar fixtures become more frequent.

Referee Omar Artan appointed to UEFA Super Cup Final

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Image credit: BBC

The Somali referee will officiate the 2026 UEFA Super Cup in August between Paris Saint-Germain and Aston Villa.

 

World Cup controversy to Super Cup support

As 2025’s CAF Men’s Referee of the Year, Artan stands as one of the world’s leading match officials.

His expertise and skill allowed him to enter FIFA’s international list in 2018, and has since proved an outstanding ability as a referee, culminating in the CAF Men’s Referee of the Year award last year.

Despite Artan’s capabilities and reputation, his dream of officiating this summer’s World Cup tournament met a premature ending. The referee couldn’t enter into the US after arriving on a diplomatic passport and single entry visa, and was subsequently forced to return home to Somalia.

But Artan’s journey as a referee on the global stage is far from over, as UEFA and CAF confirmed that Artan will officiate the UEFA Super Cup clash between Champions League winners, PSG, and Europa League winners, Aston Villa, in Salzburg this August.

 

Upholding the partnership

In April of this year, UEFA and CAF signed a new Memorandum of Understanding (MoU), which promised to utilise mutual support to encourage development, inclusion and wellbeing in football.

The MoU aligns unity, cohesion and partnership between two powerhouse continents of world football.

And now, the alignment is stronger and clearer than ever. In the midst of a major blow to Artan’s personal and professional dreams, UEFA and CAF’s partnership provided an opportunity.

“Omar is an excellent young but already experienced referee, who has proven himself at the highest competition level of the Confederation of African Football,” said UEFA President Aleksander Čeferin via media release.

“Football is made to connect people, and UEFA wants to show its respect to Omar and his outstanding officiating skills, which had earned him such a prestigious nomination.”

Furthermore, CAF President, Dr Patrice Motsepe, outlined why the initiative perfectly embodies the nature of a partnership between UEFA and CAF.

“This is a great honour for Omar Artan and for African referees and is also an excellent example of football bringing together and uniting people from Africa and Europe and worldwide.”

 

Final thoughts

Out of bitter disappointment and controversy comes a far more positive reflection of football’s influence and impact. It also proves that an MoU is more than just signatures, but a genuine promise to support the game and all within it.

A partnership like this has the power to help millions at once.

But sometimes, helping just one person is all it takes to prove its worth.

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