Perth Glory extend deal with Zambrero for two more years

Avatar
Image credit: Perth Glory website

Perth Glory have confirmed a two-year extension to its major partnership with Mexican restaurant chain, Zambrero.

The partnership started last year with the Mexican food chain receiving prominent signage, digital and social assets for the 2023/24 season.

This time around the sponsorship will include those same benefits with additional game day sponsorship, signage and activation opportunities for the next two seasons as well as continuing as the presenting rights partner of the club’s Community Program.

With this extension, the Zambrero logo will appear on the sleeve of the playing, training and travel shirts worn by the club’s A-League Men’s and A-League Women’s teams, on top of continuing as the front of shorts sponsor for the PGFC Academy squads.

Zambrero has become one of the more popular go-to options in the quick-service restaurant industry both domestically and internationally, with the brand now operating 294 restaurants worldwide across Australia, United Kingdom, Ireland, USA and New Zealand.

The franchise also has a focus on giving back to the community with their Zambrero’s Plate 4 Plate initiative. Across the campaign, the company has provided over 80 million meals for people in need through their partnership with the international food relief agency, Rise Against Hunger as well as The Love Mercy Foundation and locally through Foodbank Australia who are also partners with the club.

Perth Glory CEO Anthony Radich expressed his excitement at the extension of another major partner.

“We are delighted to be continuing our association with Zambrero and I’m very grateful for their loyalty and highly valued support of our football club,” Radich said in a statement.

“Zambrero are a strong, reputable and fast-growing brand who are led by very proud and passionate people.

“As partners, we’re very committed to helping one another explore opportunities which will enable us to continue to grow and add value and we’re really excited by what the future holds for us both.

“Having a partner with such a strong social conscience and a genuine commitment to its local communities is also very important and we’re very proud to be aligned.”

Zambrero Head of Marketing, Jade Clark spoke on the impact this partnership will have on the Glory community.

“At Zambrero, we are passionate about community-driven initiatives,” Clark added via media release.

“This partnership allows us to support Perth Glory FC’s Community Programs, enabling us to create a positive impact locally.

“We have recently opened our 60th restaurant in Western Australia, so are well established in the community there and are looking forward to engaging with the passionate Perth football fans in the upcoming season.”

This partnership continues their alignment on giving back to the community, and also provides fantastic financial support for the Glory going into an important 2024/25 season that kicks off in October.

Previous ArticleNext Article

Football Queensland Academy leads Northern player development

Avatar
Football Queensland

Football Queensland (FQ) has celebrated a successful year of player development in the Northern region across youth and junior football through the FQ Academy.

The FQ Academy is Queensland’s only recognised way for players to achieve state and national team representation and showed significant progress over 2024. The Northern region covers some of Queensland’s rural major hubs, including Townsville, Charters Towers, Ayr and Ingham.

In the Northen region, over 150 players participated in the FQ Acadamy across the U9 to U16 age groups, illustrating the influence of adopting Football Australia’s latest national technical standards.

The success of the FQ Academy in the Northern region was further embellished through the selection of 10 local players in Queensland state teams, to compete at the Girls and Boys National Youth Championships in Melbourne and Wollongong.

FQ General Manager, Football & State Technical Director, Gabor Ganczer, expressed his joy for the achievements in the Northern region.

“2024 has been a tremendous year for football in the Northern region, with significant strides in player development as the FQ Academy continues to play a pivotal role in providing young athletes with access to world-class coaching and competitive platforms that continue to raise the standard of football in the region,” he said via press release.

“The progress seen throughout the region is the result of a sustained, long-term approach to player development, with a focus on upskilling coaches and equipping clubs with the tools and resources they need to ensure all players are supported at every stage of their journey.”  

FQ Senior Manager, Technical (Northern Conference), Michael Edwards applauded the work of the FQ Academy.

“The inclusion of local players in the Queensland state teams highlights the significant impact of the continued investment in Northern football programs, helping to elevate talented athletes to elite levels of competition,” he said in a press release.

“The foundation we’ve laid this year, with the FQ Academy at the forefront, will not only set the stage for greater success in the years to come but also drive the continued growth of football in the Northern region and beyond, ensuring clear and accessible pathways for all players to achieve their goals and reach their full potential.”  

Football Queensland remains committed to developing the level of coaching skill and to enhancing player development in the Northern region in 2025 and beyond.

Premier League’s 3pm Blackout Could End After 60 Years

Avatar
Image credit: Premier League

The long-standing 3pm broadcasting blackout for Premier League and EFL matches may soon be a thing of the past.

According to The Sun, the restriction could be lifted within the next five years, potentially reshaping the football viewing landscape in the UK.

The Current Situation

The blackout, which has been in place for six decades, prevents live broadcasting of games played at 3pm on Saturdays.

This rule aims to safeguard attendance at lower-league matches by encouraging fans to watch games in person rather than on television.

The Premier League’s new four-year broadcasting deal, set to begin next season, will maintain the blackout. However, both the Premier League and EFL agreements are scheduled to expire at the conclusion of the 2028-29 season, opening the door for significant changes.

Changing Perspectives

Traditionally seen as essential to protect matchday attendance, the blackout’s relevance is being questioned.

EFL studies suggest that televising matches has minimal impact on crowd numbers, challenging the necessity of the rule.

With a surge in live games on TV and digital platforms, the football community is increasingly debating whether the blackout is outdated.

Currently, the Premier League broadcasts 270 matches per season, leaving 110 games locked behind the blackout, and this has become increasingly controversial with local fans left frustrated at the fact they can’t watch all of their teams games.

Piracy Concerns

The blackout has inadvertently contributed to the rise in illegal streaming. Fans often resort to using devices like “cracked Fire Sticks” to watch Saturday 3pm matches, undermining the very attendance-focused intent of the restriction.

Recently, the Premier League have cracked down on piracy, threatening jail time and/or a large fine for anyone who illegally streams games that are affected by the blackout.

What’s Next?

Although the blackout remains in place for now, its future is under scrutiny. As midweek fixtures are exempt from the rule, every Premier League game this week is available for streaming on Amazon Prime.

The decision to lift the blackout will likely come as part of broader broadcasting negotiations, potentially marking the end of a long-standing tradition and redefining how fans experience English football.

With the rule being considered ‘outdated’ by many, the 2028-29 proposed change comes at the right time. Both the Premier League and the EFL can capitalise on an even bigger national TV rights deal, strengthening both leagues’ finances.

Most Popular Topics

Editor Picks

Send this to a friend