Play Our Way program promises more important funding for women’s football

The Australian Federal Government is accepting applications for its Play Our Way program, a $200 million initiative to provide better facilities and resources for girls’ and women’s sport.

The total funds will be spread over a three year period – 2024-2025 to 2026-2027 – in what is expected to be a round-by-round process.

The program replicates the funding stream approach similar to the NSW State Government’s Football Legacy Fund, and SA State Government’s Power of Her fund, offering one stream for facilities & infrastructure, and the other for programs and equipment.

In a recent statement, the Government outlined who is eligible to apply for funding, and what those successful will be expected to achieve.

Program applicants include:

  • Local governments
  • Community organisations
  • Not-for-profit organisations
  • Sporting organisations

If successful, the above entities will be expected to:

  • Provide safe, inclusive, quality and sustainable facilities, equipment and initiatives.
  • Help women and girls to remain involved in sport and physical activity for life.

The fund’s overarching purpose is to bridge the gap in physical activity participation between men and women.

However, it is important to note that none of these funds are quarantined for football purposes, despite the fund’s announcement against the backdrop of Matildas and Australian football success in August, 2023.

Whilst the overriding good nature of the program is indisputable, football clubs and communities will need to roll their sleeves up to secure funds that the game rightfully deserves for surging demand.

New South Wales and Western Australia have already set new records in girls’ and women’s football registrations this year, illustrating why football needs more funding at grassroots level to guarantee a positive experience.

Importantly, a webinar will be held on March 22 (today) so that potential applicants can ascertain a greater understanding of the fund and the application process. The registration link for this webinar can be found at the bottom of this article.

The NSW Football Legacy Fund is evidence of what funding can do for football in local communities, and with South Australia opening the Power of Her fund alongside the Federal Government’s Play Our Way program, there is currently no shortage of opportunities for football to expand in 2024 and beyond.

Play Our Way program applications opened on March 18, and will close at 2pm (AEST) on April 29.

Play Our Way webinar registration link

https://www.health.gov.au/resources/webinars/play-our-way-program-grant-opportunity-guidelines

For further details and questions

Full details are available on https://help.grants.gov.au/.

All questions about the program should be directed to Grant.Atm@health.gov.au.

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Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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