Premier League owner confirmed as preferred bidder for A-Leagues Licence in Auckland

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Bill Foley and A-Leagues expansion to Auckland
Image credit: AFC Bournemouth

The Australian Professional Leagues (APL) have confirmed that Bill Foley, owner of Premier League side AFC Bournemouth, has been identified as the “preferred bidder” for the A-Leagues expansion licence into the Auckland market.

The Auckland Club’s first season of competition will be in season 2024-25 across both the A-League Men and A-League Women.

Foley is a US-based owner of multiple sporting teams as a general partner of global multi club football operator Black Knight Football Club, which owns 100% of AFC Bournemouth and a significant minority ownership interest in French Ligue 1 side FC Lorient. Foley also owns NHL’s Vegas Golden Knights, who won the Stanley Cup in 2023.

Foley has significant business connections to New Zealand and owns multiple business across the country.

These businesses include Foley Wines Ltd, a public company listed on the NZ stock exchange consisting of five wineries in Martinborough, Marlborough and Central Otago, as well as a significant restaurant group with venues in Auckland, Wellington and Queenstown.

Nick Garcia, Commissioner of the A-Leagues, stated via media release:

“The awarding of Preferred Bidder Status is an important step towards new professional women’s and men’s teams in Auckland,” he said.

“Bill Foley and Black Knight Football Club are committed sports investors and bring direct elite football experience via their investment in AFC Bournemouth in the English Premier League and other European clubs. Importantly, Bill is passionate about Auckland and has a long-term relationship with New Zealand through his business interests.

“Auckland has been the largest city in Australia and New Zealand without a professional football team, despite football being the most popular team participation sport nationally in New Zealand. We look forward to building on the success of the FIFA Women’s World Cup, providing football fans in Auckland with their new home team.”

Licence approval is subject to successful completion of the necessary approval processes by the Australian Professional Leagues and regulatory processes by Football Australia. The club will also require endorsement from the Asian Football Confederation, the Oceania Football Confederation and New Zealand Football.

Bill Foley added: “My family and I have a genuine appreciation and love for New Zealand. We will look to strengthen this connection even further by acquiring an A-Leagues expansion licence in Auckland, which will allow us to establish both a men’s and women’s club in the city.

“Black Knight Football Club operates with a commitment to excellence on and off the pitch. Our goal will be to build a winning organisation while simultaneously serving the community and growing the sport – and passion for the sport – at all levels. We are extremely excited to reach this stage in the process and look forward to the next steps.”

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Australian Championship set to revolutionise domestic football

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Image credit: Football Australia

Football Australia has unveiled the “Australian Championship,” a groundbreaking new competition that promises to reshape the nation’s football landscape.

Officially launching in October 2025, the Championship will serve as a vital bridge between state-based competitions and the Isuzu UTE A-League Men’s system, bringing clubs, players, and communities closer together.

This announcement comes on the heels of the October confirmation of the National Second Tier (NST) format, marking a significant milestone in Australian football.

The Australian Championship will provide a national platform for clubs and players to showcase their talent while fostering stronger connections with fans and communities across the country.

Competition Format and Vision

The Australian Championship will feature 16 teams competing in a dynamic format designed to balance competitive integrity and fan engagement. The competition will include:

Group Stage: Four groups of four teams playing home-and-away fixtures.

Elimination Finals: The top two teams from each group advancing to knockout rounds.

Grand Final: The inaugural champion to be crowned in December 2025.

This structure highlights Football Australia’s ambition to create an inclusive, exciting, and commercially sustainable competition that celebrates the depth of Australian football talent.

Football Australia Chief Executive Officer James Johnson spoke on the importance of this announcement for the future of Australian football.

“The Australian Championship is much more than a competition – it’s a national celebration of football; uniting proud historic clubs, emerging talent, and inter-generational community connection. It reflects the core values of Australian football: authenticity, opportunity, and ambition,” Johnson said in the press release.

“This competition will complement the A-League, NPL, and Hahn Australia Cup, providing a connected, meaningful pathway for players and fans alike. Today’s brand launch is a statement of our commitment to grow domestic football in Australia and unlock its full potential.”

Founding Clubs and National Representation

The competition will include eight Foundation Clubs with storied histories, such as APIA Leichhardt FC (NSW), Avondale FC (VIC), Marconi Stallions FC (NSW), Preston Lions FC (VIC), South Melbourne FC (VIC), Sydney Olympic FC (NSW), Sydney United 58 FC (NSW), and Wollongong Wolves FC (NSW), representing some of the strongest footballing traditions in the country.

Joining them will be eight Member Federation clubs drawn from the National Premier Leagues (NPL) across all states and territories.

This model ensures representation from every corner of the national football community, giving grassroots and state-level clubs an opportunity to compete on a larger stage.

Core Pillars of the Australian Championship

The Australian Championship aims to unite Australian football under the following key values:

Authenticity: Honouring historic clubs, iconic venues, and long-standing rivalries.

Discovery: Showcasing emerging talent and rising stars from across the nation.

Connection: Strengthening ties between grassroots, state competitions, and professional pathways.

Pride and Belonging: Celebrating football’s ability to bring players, fans, and communities together.

A New Era for Australian Football

With its launch, the Australian Championship is set to redefine the country’s domestic football ecosystem, creating new opportunities for players, clubs, and fans. Football Australia’s initiative reflects a commitment to building a thriving national competition while staying true to the rich heritage and passion that underpin Australian football.

As October 2025 approaches, anticipation will only grow for what promises to be a transformative moment in the nation’s sporting history.

UEFA and Unilever renew partnership

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Image credit: Europa League website

UEFA has embraced Unilever as an Official Global Partner of the UEFA Women’s EURO 2025, kicking off in Switzerland on July 2 until July 27, 2025.

Unilever’s deal with UEFA builds off of their 2024 partnership and will see a wide array of Unilever’s Foods and Personal Care brands ignite their own integrated advertising campaigns to connect with fans and consumers in and out of the stadium, including household names like Dove, Rexona, Knorr and Hellmann’s.

UEFA marketing director, Guy-Laurent Epstein expressed UEFA’s excitement to work with Unilever again.

“Building on the success of our collaboration last summer, we are delighted to be continuing our partnership with Unilever for UEFA Women’s EURO 2025,” he said in a press release.

The support and interest in women’s football is on a sharp upward trajectory, and with Unilever’s portfolio of Food and Personal Care brands reaching billions of people every day, we look forward to celebrating the power of the game and bringing excitement to fans everywhere.”

General Manager of Unilever Foods Europe, Robbert de Vreede conveyed his enthusiasm for Unilever’s involvement in the upcoming Women’s EURO 2025.

“We are thrilled to partner with the UEFA Women’s EURO 2025, enabling our Foods brands to connect with a large audience who come together enjoying the thrill of a football match with friends whilst sharing delicious foods,” he said in a UEFA press release.

“Just as a great BBQ brings people closer, football unites fans in a shared experience of passion and camaraderie. In this partnership we will create memorable moments that highlight the best of summer – good food, great company, and beautiful games.”

General Manager of Unilever Personal Care Europe, Fulvio Guarneri detailed why the collaboration between UEFA and Unilever was a perfect fit.

“This is an exciting opportunity for some of our biggest brands to tap into a big cultural moment and connect with millions of consumers who will be watching the UEFA Women’s EURO 2025,” he said via press release.

“It’s a great time for women’s football and this partnership fits perfectly with our Personal Care products which are all about feeling clean and confident, and taking part in sports. Together with our retail partners, we look forward to building on the success of last year’s men’s tournament, delivering unmissable campaigns across a variety of channels that celebrate the power of women’s football.”

Unilever joins an exciting list of brands for the UEFA Women’s EURO 2025 tournament, including household names such as adidas, Amazon, AXA, Booking.com, EA, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway.com, Lay’s, Lidl, PlayStation and Visa.

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