Robert Cavallucci proud of competition reforms, outlines FQ’s plans for 2021

Despite a challenging 2020 for football across the country, a small silver lining to emerge on the extremely dark cloud that COVID-19 cast was the opportunity for administrators to implement off-field reform.

In an exclusive interview with Soccerscene, Football Queensland CEO Robert Cavallucci met to discuss the organisation’s strong end to the year and his aspirations for 2021.

“As disrupted as last year was due to COVID-19, it gave us an opportunity to push hard on news. We implemented a lot of competition and league reforms, and introduced new products across the board,” Cavallucci said.

“We had so many positive things coming out and projects being delivered along with the supplementary work around infrastructure, facilities, and accessibility. It’s hard not to suggest that the year was incredible for Football Queensland and we are really optimistic about building on that.”

Among the major initiatives set to commence in 2021 and expand further in 2022, is Football Queensland’s strategic plan to create a connected competition model.

Announced in October 2020, the plan aims to create one linked football pyramid where a promotion/relegation system exists from the National Premier League (NPL) all the way through to community level.

“How the model links the more advanced end of the competitive environment with the community end is a huge step for football in Queensland. We did the heavy lifting on connecting the leagues through 2020 and it’s one of the most exciting highlights for me personally,” Cavallucci said.

How FQ is transitioning to a linked football pyramid.

“Through promotion and relegation into and out of FQPL 2, clubs across Brisbane, the Gold Coast, the Sunshine Coast, and South West Queensland will have the opportunity, from 2022, to compete for promotion into the new third tier and beyond.”

“It provides the mechanism for aspirational clubs, players, and coaches have a clear path from where they are to where they want to go. That has always been limited by the competitive structure in the past.”

Included in the reform is the replacement of the Under-20 age group with a new Under-23 age group across NPL, FQPL 1 and FQPL 2.

The change is designed to generate the opportunity for more competitive match minutes for young footballers, an issue which has plagued Australian football in the past.

In addition to sweeping structural changes set to take place, Football Queensland has made positive advancement to women’s football, something Cavallucci is extremely keen to build on.

The Kappa Women’s Super Cup was announced in November 2020 and is set to commence in early 2021. The knockout style tournament will follow a similar structure to the widely lauded FFA Cup.

“Another key step was to address the failures of the past. Women traditionally haven’t had the same opportunities as men when it comes to football,” he added.

“We have the Women’s Super Cup commencing this year and it will provide female teams across the state to engage in a knockout-style tournament, similar to what the men have had. There’s no better time to introduce the tournament than with the FIFA Women’s World Cup coming up and with 2021 marking the 100-year anniversary of the earliest recorded public women’s football match in Queensland.”

“They are probably the two most exciting steps for me. Connecting the football pyramid and the work we have been doing in the women’s space.”

Football Queensland’s strategic plan to promote accessibility and inclusion will also encompass Futsal. The federation is aiming to grow the five-a-side game through its 2020-2022 Futsal Strategy, which can be found HERE.

The push to promote Futsal will begin with the F-League, a new conference style futsal competition for that will kick off in March. In a similar style to the competition reforms, the change will aim to take the sport to a new level by connecting Futsal competitions around the state and providing a new elite Futsal competition for men and women.

“We’ve always managed our state’s Futsal rather than outsourcing it, we are embracing Futsal as its own game and it deserves to be treated as such. People don’t realise the participation and growth opportunity for Futsal,” Cavallucci said.

“It’s not just a game for outdoor players to enjoy in the off-season. There are Futsal-only players and now we have the framework in place to strategically grow the sport. We want to promote Futsal coaching courses, refereeing courses and other similar initiatives because Futsal is different and nuanced.”

With improvements to accessibility, infrastructure, competition format, and women’s football already in motion, Cavallucci added that there is still plenty more to come from Football Queensland for 2021.

“Hopefully, COVID-19 will be out the door now for good and we can have a fairly stable year in 2021. We focused heavily on competitions last year and this year we can focus more on the back-end of the game.”

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Filopoulos: Football Must Move Beyond Campaigns to Win Fans for Good

Global marketing and advisory firm Bastion has strengthened its leadership team with the appointment of Peter Filopoulos as Managing Director, Experience. This decision brings one of Australian football’s most influential administrators into a new phase of the sports business landscape.

Filopoulos, who has held senior roles across Football Australia, Football Victoria and Perth Glory, will lead Bastion’s experiential and partnerships division, applying a football-informed lens to brand engagement.

Drawing on his time in the game, Filopoulos emphasised the importance of cohesion in building meaningful fan connections.

“For me, the biggest lesson is that fans don’t see brand, content and experience as individual silos, they experience it all as one connected ecosystem,” he said.

“At Football Australia, the work resonated most when everything was aligned; the team, the narrative, the partners and the matchday experience all working together to feel cohesive and authentic. That’s when engagement moves beyond interaction and becomes something far more meaningful.”

He added that too many organisations still treat fan engagement as short-term.

“Where a lot of organisations fall short is treating fan engagement as a campaign. It’s not, it’s an always-on system.”

Filopoulos’ move reflects a broader shift within football, where commercial growth is increasingly driven by experience-led strategy.

“At Bastion, we put experience at the centre—because it’s where the brand comes to life, where partners integrate in a way that adds real value and where fans genuinely connect,” he said.

“Our focus is on building platforms that bring fans closer to the brand… Get that right, and you’re creating something people actively want to be part of.”

Pushing for First Nations representation in the game with Football Queensland’s Murri Cup

Football Queensland has announced the inaugural FQ Murri Cup, a two-day tournament celebrating First Nations cultures and showcasing Indigenous football talent from across Queensland, to be held at Nudgee Recreation Reserve on November 28 and 29.

The competition, developed in close consultation with Football Australia’s National Indigenous Advisory Group and Football Australia’s General Manager of First Nations Courtney Fewquandie, will feature a Coles MiniRoos activation, a Charles Perkins XI Talent ID session and a community stallholder zone alongside the on-field competition. Expressions of interest are open now for individuals and teams across the state.

More than a tournament

The launch arrives at a moment when the structural underrepresentation of First Nations Australians in organised sport, at the administrative, coaching, and pathway levels, is under sustained scrutiny. Football, like most codes, has historically failed to build the kind of community-embedded structures that make sustained Indigenous participation possible rather than incidental.

The FQ Murri Cup is a direct response to that gap. By centering First Nations culture within the competition itself, rather than treating it as supplementary to a standard football event, the tournament signals a shift in how the game positions Indigenous participation as a community with its own relationship to the sport that deserves its own platform.

The inclusion of a Talent ID session carries specific weight. Structured pathways into elite football have not always been accessible to players from regional and remote Indigenous communities, where geography, cost and cultural barriers compound one another. Embedding that opportunity within a culturally safe environment lowers the threshold at the point where it most frequently closes.

“The FQ Murri Cup will bring together First Nations players, families and communities for a two-day celebration, providing a wonderful opportunity to acknowledge the contributions of First Nations participants within our game,” said Football Queensland CEO Robert Cavallucci.Mu

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