Sydney FC Secures New Deal with Bauerfeind

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Sydney FC has confirmed a new partnership with Bauerfeind, naming the brand as the club’s Official Sports Support Partner for the 2025/26 A-Leagues season.

Bauerfeind is a globally recognised German company known for its high-quality medical-grade supports, braces, and compression products.

Blending cutting-edge engineering with almost 100 years of medical-grade expertise, Bauerfeind’s performance products are designed to boost mobility, aid recovery, and meet the rigorous needs of elite athletes.
All Bauerfeind products are built on decades of scientific research and undergo strict testing and quality oversight processes. Each item is made from top-tier materials and is partially handcrafted with exceptional precision, because all sourcing and manufacturing take place in-house in Zeulenroda, Germany, the company maintains full quality control throughout every step of design and production.
Trusted by professionals around the globe, Bauerfeind’s focus on precision and performance aligns seamlessly with Sydney FC’s drive for excellence.
Bauerfeind will supply cutting-edge performance and recovery support to Sydney FC’s Men’s and Women’s squads, ensuring the players benefit from world-class equipment throughout the season.
Sydney FC Head of Sports Science & Performance, Alex Scardino highlighted Bauerfeind’s technology as a key addition to the club’s performance framework.
“We’re thrilled to partner with Bauerfeind and integrate their products and technologies into our daily performance and recovery programs,” he said via Club media release.

“Their supports and compression products are world-class, and we’ve already seen a noticeable benefit in helping our players maintain peak condition across a demanding season.

“Partnering with Bauerfeind ensures we continue giving our players access to the best medical and performance products available.”

Bauerfeind ANZ Managing Director, Walid Yassine described the collaboration as an exciting milestone for the brand in Australian football.

“We’re thrilled to be partnering with Sydney FC, the most successful club in A-League to date and marking our first foray into professional football in Australia,” he said via press release.

“Having supported Olympians and elite athletes around the world, we know performance often comes down to the smallest margins. Bauerfeind is built to deliver those crucial one-percent gains in helping players recover faster, reduce fatigue and perform when it matters most.

“But Bauerfeind isn’t just for the pros. Our products support everyone, from local club players to the weekend warriors and anyone who wants to move better, recover quicker and enjoy being active.”

Bauerfeind and Sydney FC are jointly raising the benchmark for performance and recovery in Australian football.

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Arsenal Secures Exciting New Deal with Paramount+

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Arsenal FC has unveiled a global partnership with Paramount+, drawing the major streaming service further into top-tier football as the race for fan engagement intensifies across sport and entertainment.

The deal makes Paramount+ an Official Partner of the club, embedding the platform’s branding and content across Arsenal’s matchday experience and digital channels throughout the 2025/26 campaign.

The agreement highlights a broader industry shift, with major entertainment platforms turning to leading football clubs to expand global visibility, drive subscriber growth and place their brands at the centre of highly engaged fan communities.

The collaboration will see Paramount+ integrated throughout matchdays, including in-stadium branding, big-screen presence, programme features and themed activations at both men’s and women’s games. The platform will also be showcased across select retail and digital fan-experience channels.

Executive Vice President and International General Manager of Paramount+, Marco Nobili emphasised the shared global reach and enthusiasm behind the collaboration.

“We’re beyond excited to unite Paramount+ and Arsenal– two global iconic brands with supporters that live and breathe passion,” he said via Official Club media release.

Arsenal’s Chief Commercial Officer, Juliet Slot underscored how the strategic collaboration enhances the club’s commercial strength and fan experience.

“We’re delighted to welcome Paramount+ into our Arsenal family. They’re a world-class, global entertainment brand, and we’re so excited to work together and create new ways for our supporters to feel even closer to the club. Their expertise, creativity and investment strengthen our ability to deliver outstanding experiences for our supporters and supports our ambition to compete for major trophies,” she said via Official Club media release.

Paramount+ will tap into Arsenal’s strong social media presence, especially on TikTok, YouTube, and Instagram to share content aligned with key releases during the 2025/26 season. The initial activation, centred on the new season of Landman, will showcase first-team players alongside influencer Sharky, Eberechi Eze, William Saliba, and Gabriel Martinelli.

Shake2Go by Optislim Named Major Sponsor of Oakleigh Cannons

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Image credit: Oakleigh Cannons FC

Shake2Go, by Optislim, has been named major partner of the Oakleigh Cannons for the 2026 season, with the brand to feature prominently on the front of the club’s playing shirt. The sponsorship brings together a fast-growing Australian nutrition brand and one of the country’s most respected grassroots football clubs.

Meet Shake2Go – Australia’s first high protein + vitamins shake packed into a can . Each ready-to-drink can delivers 30g of premium protein, essential vitamins and minerals, is low in sugar, gluten-free, and packaged in eco-friendly cans. No mixing. No mess. No compromise. Just grab, shake, and go. With its smooth, milkshake-like taste, it delivers proper nutrition without slowing anyone down.

“We’re proud to welcome Shake2Go by Optislim as our major sponsor for the 2026 season,” said Aki Ionnas, General Manager of the Oakleigh Cannons. “To have such an innovative brand on the front of our shirt is a major endorsement of our club. This sponsorship is about more than logos  it’s a real investment into our players, our programs, and our wider community. At a grassroots level, that kind of support makes a genuine difference.”

The sponsorship will directly support player development, community programs, and the ongoing operations of the club. Shake2Go will have a strong presence across matchdays, community events, and player initiatives throughout the season.

At its core, this sponsorship reflects shared values of performance, wellbeing, and giving back to the football community that helps shape the future of the game.

For more information on Shake2Go, click here.

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