Tottenham Hotspur Announces New Collaboration with 24/7 Software

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Tottenham Hotspur has announced a new partnership with 24/7 Software, a global leader in operations management technology.

The collaboration sees Spurs implement the EliteOps platform, the only system in the industry designed to seamlessly integrate safety, facilities management, guest experience, and event operations into one unified solution.

By adopting EliteOps, Tottenham continues to push the boundaries of how elite clubs run their venues. The platform consolidates communication across all operational departments, allowing for real-time decision-making during events. 

From handling incidents to coordinating staff and optimising guest experience, the system ensures every matchday and live event at the Tottenham Hotspur Stadium is delivered with precision and efficiency.

Justin King, Executive Vice President of Sales and Marketing at 24/7 Software spoke about the importance of their technology for stakeholders. 

“Our interoperable platform is uniquely equipped to unify diverse operational teams, enabling venues to streamline their processes and enhance overall event execution,” King said in a press release

 “By bringing together safety, security, facilities and guest services, we empower organisations like Tottenham Hotspur to deliver an unparalleled experience for fans and stakeholders alike.”

Ben Selkirk, the Head of Facilities at Tottenham Hotspur expressed a similar sentiment about its importance to fans.  “This integration allows us to focus on delivering extraordinary experiences for our fans while also enhancing our internal efficiency.” Selkirk said in a press release. 

The partnership isn’t confined to match-days alone. At the club’s world-class training centre, 24/7 Software’s Advanced Analytics tools are being used to track performance metrics, manage work orders, and prioritise tasks based on live data. 

This data-driven approach enables the Spurs to maintain the highest standards across every part of their operations, both on and off the pitch.

For Tottenham, the collaboration marks more than just a technology upgrade, it represents a continued commitment to excellence in every aspect of the club’s infrastructure. 

The integration of analytics and real-time operations management ensures that Tottenham remains at the forefront of innovation in stadium and facility management.

Through its work with 24/7 Software, Tottenham Hotspur is setting a new benchmark for operational performance in global sport. By blending smart technology with a culture of excellence, the club is redefining what it means to deliver world-class experiences, whether for players, staff, or supporters. 

It’s another example of how Spurs’ forward-thinking approach continues to influence not just the Premier League, but the wider sports and entertainment industry.

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New Stewarding Academy receives backing from Premier League

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It is a partnership which sees the Premier League, Capital City College and the Mayor of London, Sadiq Khan, all unite to create job opportunities and raise stewarding standards across the industry.

 

Football’s forgotten heroes?

Everyone who watches live football will undoubtedly – and unsurprisingly – focus on the people at the heart of the action.

Players, managers, and even other fans all tend to receive the most attention. They are the show people come to see.

But behind every great show, is a team behind the scenes bringing it together, helping when needed, ensuring everything runs smoothly.

Stewards are an ever-present part of the live football experience; highly visible yet easily ignored.

And, as London’s own football industry knows all too well, a lack of stewards can spell trouble for sustaining high-quality and safe live match experiences for fans.

 

Securing development and safety

The partnership between the Premier League and the Mayor of London will see AUD 2.3 million (£1.2 million) invested into the game.

And as the Premier League Chief Policy and Social Impact Officer, Clare Summer outlined, the Academy is essential not only to provide future employment, but to meet current demands.

“There are more than 15 million visits to Premier League stadiums each season, and we work alongside partners and the police to deliver safe and inclusive matchdays across the country,” Summer said.

“Through this partnership, we are providing new employment and training opportunities for thousands of people, contributing to the safe and welcoming environment provided at 380 matches each season.”

Thus, the partnership functions both as a way to engage people with the football industry, while also providing core employment skills and experience.

 

Jobs beyond the pitch

London, much like the rest of the world, is not lacking in fans of the beautiful game.

So considering there is such demand for stewards in the city’s football industry, the Academy marks a logical step to giving people another way of connecting with football.

And the impact goes far beyond sentimental value.

For example, the Premier League strives to improve training and employment opportunities across the UK, supporting up to 104,500 full-time equivalent jobs in the 2023/24 season.

So while the Premier League may require the efforts and skills of thousands of people, it also continues to invest back into the community.

Education, opportunity and trust. All of these are essential aspects to improving the lives of young people looking for a way into football, as well as looking to improve their own lives with purpose and fulfilment.

Chelsea FC partners with Strava in landmark lifestyle partnership

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The London-based giants announced the launch this week, marking a first-of-its-kind partnership for both the Premier League and Women’s Super League (WSL).

Connecting with fans

As clubs across the world look to find new and exciting ways of connecting with fans, Chelsea are showing that the answer – more often than not – already exists.

Strava is a running and fitness platform with over 195 million users across the globe. But the app represents more than just tracking speed – it is a social and lifestyle symbol through which users can connect.

And with presence in 185 countries, the app has the power to unite users from all over the world, making it a perfect fit for the globally-followed Blues.

“We are always looking at ways we can use our global brand to bring people together, often in unexpected ways,” said Brand Director for Chelsea Football Club, Scott Fenton.

“By working with Strava and becoming the first Premier League and BWSL teams to establish an official presence on Strava, we can lean into participation culture, understand where our fans are while offering new experiences for them and strengthen the bonds that unite our global community.”

Two brands with a huge international presence. One partnership which promises to encourage community, movement and healthy-living.

 

The intersection between sport and lifestyle

At first glance, Chelsea FC and Strava appear an unconventional partnership. Indeed, it is the first time a club has established an official presence on the app.

But at its core, the two organisations serve similar purposes: uniting people with a common passion for sport.

At its beginnings in 2009, Strava promised to replicate the feeling of team sports and unlocking new achievements, making a deal with Chelsea FC – one of the world’s most successful teams in recent years – a true full-circle moment.

“Chelsea FC joining Strava as the first Premier League and BWSL team to establish a global club on the platform is a powerful demonstration of how brands are engaging with their communities,” explained Director of Athlete and Community Partnerships at Strava, Mel Jarrett.

“We believe shared passion for movement creates real connections, and this collaboration brings that to life for Chelsea’s global fanbase.”

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