UEFA and Unilever renew partnership

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Image credit: Marta Fernandez Jimenez / Shutterstock.com

UEFA has embraced Unilever as an Official Global Partner of the UEFA Women’s EURO 2025, kicking off in Switzerland on July 2 until July 27, 2025.

Unilever’s deal with UEFA builds off of their 2024 partnership and will see a wide array of Unilever’s Foods and Personal Care brands ignite their own integrated advertising campaigns to connect with fans and consumers in and out of the stadium, including household names like Dove, Rexona, Knorr and Hellmann’s.

UEFA marketing director, Guy-Laurent Epstein expressed UEFA’s excitement to work with Unilever again.

“Building on the success of our collaboration last summer, we are delighted to be continuing our partnership with Unilever for UEFA Women’s EURO 2025,” he said in a press release.

The support and interest in women’s football is on a sharp upward trajectory, and with Unilever’s portfolio of Food and Personal Care brands reaching billions of people every day, we look forward to celebrating the power of the game and bringing excitement to fans everywhere.”

General Manager of Unilever Foods Europe, Robbert de Vreede conveyed his enthusiasm for Unilever’s involvement in the upcoming Women’s EURO 2025.

“We are thrilled to partner with the UEFA Women’s EURO 2025, enabling our Foods brands to connect with a large audience who come together enjoying the thrill of a football match with friends whilst sharing delicious foods,” he said in a UEFA press release.

“Just as a great BBQ brings people closer, football unites fans in a shared experience of passion and camaraderie. In this partnership we will create memorable moments that highlight the best of summer – good food, great company, and beautiful games.”

General Manager of Unilever Personal Care Europe, Fulvio Guarneri detailed why the collaboration between UEFA and Unilever was a perfect fit.

“This is an exciting opportunity for some of our biggest brands to tap into a big cultural moment and connect with millions of consumers who will be watching the UEFA Women’s EURO 2025,” he said via press release.

“It’s a great time for women’s football and this partnership fits perfectly with our Personal Care products which are all about feeling clean and confident, and taking part in sports. Together with our retail partners, we look forward to building on the success of last year’s men’s tournament, delivering unmissable campaigns across a variety of channels that celebrate the power of women’s football.”

Unilever joins an exciting list of brands for the UEFA Women’s EURO 2025 tournament, including household names such as adidas, Amazon, AXA, Booking.com, EA, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway.com, Lay’s, Lidl, PlayStation and Visa.

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Heidelberg United’s extends partnership with Prime Plastic Bags

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Heidelberg United Alexander FC / Facebook

Heidelberg United and Prime Plastic Bags have announced their partnership has been extended for the 2026 season, displaying once again the commitment and hard work of both parties to support endeavours on the pitch and in the community. 

Longstanding grassroots support 

With the partnership’s roots going all the way back to 2012 and showing no signs of stopping, the recent announcement reflects how a commercial partner can grow to become an essential element of a club’s support system. 

“We would like to sincerely acknowledge the continued support of Prime Plastic Bags, a steadfast partner at the home of Heidelberg United FC. Their ongoing commitment plays a vital role in helping us achieve and grow our vision, both on and off the field,” the club said via a social media announcement on Tuesday. 

It is clear that Heidelberg’s ambition moving forward will be to encourage even more success and silverware in the coming seasons, a vision made possible with the backing of its partners. With Heidelberg’s men’s team winning the Victoria Championship last season, and the women’s team achieving back-to-back championships in 2024 and 2025, the club is proving that excellence and dedication off the pitch invariably leads to sporting prowess on it. 

Yet what remains alongside Heidelberg United’s ambitions and objectives for both the men’s, women’s and junior teams, is the consistent and steadfast backing of Prime Plastic Bags. And having been with the club throughout its rise up the NPL table, it is clear that their work with Heidelberg United holds a unique formula for success. 

 

Ambitious objectives, steadfast partners 

Managing Director at Prime Plastic Bags and Director at Heidelberg United, Bill Pargas, spoke to Soccerscene about the recent announcement and about the partnership’s success throughout the last 13 years.

“We’ve had a partnership now for over 12 years. I believe in what the club is doing not only on the field but also [regarding] building purposes. We’re developing, we’re progressing the landscape of the club,” Pargas said. He also explained that the club’s projects are not merely about achieving short-term success, but about building sustainably for the future by investing in junior teams and club infrastructure.

“We’ve long supported clubs and entities that look forward to junior progression and senior success, along with women’s development,” Pargas continued.      

While their collaborative efforts have already seen impressive achievements in recent seasons, it remains important to both parties that working together can lead to constant development. As a hugely ambitious club looking to defend their Victoria Championship crown this season, it is no wonder why Heidelberg United were eager to continue working with Prime Plastic Bags. 

  

More than a commercial partner

Since its beginnings in 1958, Heidelberg United has been an essential part of the local community and of Victoria’s football landscape. With thousands of loyal supporters and club members backing the team with each passing season, establishing and sustaining connections off the pitch become all the more valuable. 

Such connections are deeply rooted within the club, embodied by leaders like Pargas who balance industry experience with a love for the game. Discussing why Prime Plastic Bags continues to support Heidelberg United and grassroots football, he revealed that being a fan of Heidelberg was a major influence on his continued desire to help the club.

“I’ve always been a fan of the club. I’ve always been a fan of Heidelberg going back to the NSL days, watching the likes of Gary Cole play for the club. I was able to sponsor and help out and that’s what we decided to do. We’re helping out our club,” Pargas said. 

This is why commercial partnerships can – and should – represent far more than short-term financial endeavours. As connections are solidified with local businesses and supporters, clubs gain the backing and guidance they need to withstand the inevitable challenges of climbing the football pyramid. In this way, commercial partners can transform into vital components of a club’s inner workings and identity. 

 

Final thoughts

While Heidelberg United continue their pre-season preparations, fans, coaches and players alike will be anticipating another trail-blazing year on and off the pitch. With plans to continue developing the junior teams and club infrastructure for current and future players, 2026 promises to be another exciting year for Heidelberg United.

And although results in football are never guaranteed, The Bergers’ fanbase can be safe in the knowledge that their beloved club has the backing of loyal partners like Prime Plastic Bags, helping them reach new heights in the NPL Victoria. 

Gold Coast United FC reveals Burleigh Brewing as new partner

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Gold Coast United FC / Facebook

The Queensland-based club revealed on Tuesday that the brewing company will join the GCU and Tally Valley Tigers family as a new partner. 

 

Forging new connections 

The news of the collaboration is one which should excite local supporters and club members alike. The Queensland-based club displayed their pride at teaming up with Burleigh Brewing in an announcement via social media. 

“How good is this! For GCU, Tally and Burleigh Brewing, this is the partnership that was meant to be,” Gold Coast United said. 

“Deeply rooted in the local community and obsessed about quality, BB founders Peta and Brennan Fielding share the same depth of passion for beer, as we do for football.” 

Two essential aspects of this partnership are evident in Gold Coast United’s announcement: community and quality. Essentially, by joining forces with a local business equally as committed to achieving excellence in their field, it is no wonder why the club is looking forward to tackling the upcoming season with the backing of Burleigh Brewing. 

 

Pursuing a shared vision 

In any successful commercial partnership, both parties need to not only share a common vision, but pursue it with conviction.

For Gold Coast United and the Tally Valley Tigers, 2026 is shaping up to be a year of unique development across all levels at the club. Following the announcement of a merger in October 2025, the two clubs are eager to encourage and sustain widespread participation in community football. 

Furthermore, by offering opportunities to young talents in the region from 5 to 18 years old, Gold Coast United and the Tally Valley Tigers can provide a setting for sporting prowess and local participation. And by joining forces with Burleigh Brewing – who proudly stand as a community-oriented and family-run organisation – the foundations for a healthy partnership are already there.

“It is with huge thanks to Peta, Brennan, Holli, Sam and the crew at Burleigh Brewing for seeing the same vision that we do for the pursuit of quality, achievement and the bringing together of community,” Gold Coast United added. 

Team spirit after the final whistle 

As a popular brewery and taphouse since 2006, Burleigh Brewing have a 20-year history of providing high-quality products. For them, high standards are a non-negotiable.

Yet beyond offering expertly crafted beer, Burleigh Brewing also understands the importance of its customers. Additionally, with the capacity to host groups and functions up to 600 people, the Gold Coast United fanbase can expect Burleigh Brewing to become the go-to location for socialising and connecting even after the final whistle.

 

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