UEFA pledges $1.6 billion to women’s football

Under UEFA’s latest football strategy, Unstoppable, the association will invest $1.6 billion into Women’s football until 2030.

Developed with the backing of key football figures and organisations, Unstoppable aims to bolster and upgrade footballing pathways for girls and women, to improve the quality of future players and referees and increase fan participation.

From 2024 to 2030, UEFA investments and competition profits will be directed into senior and youth national team competitions, club competitions, clubs, associations and developmental activities.

The Unstoppable strategy has four goals for 2030:

  • To establish football as the most played women’s sport across Europe.
  • To establish Europe as football’s home of the best players and competitions, aiming for six professional leagues and 5000 professional players.
  • To ensure football is the most sustainable and investment friendly women’s sport.
  • To celebrate the unique, diverse and important values and community of women’s football.

UEFA President, Aleksander Čeferin, was enthusiastic about Unstoppable.

“Unstoppable is our road map to lay the groundwork for a sustainable future, unlocking the full potential of women’s football,” he said via press release.

“Our dedication to the cause remains as strong as ever. Our mission is simple – to help women’s football gain a prominent place in the European sporting community.”

UEFA managing director of women’s football, Nadine Kessler, said Unstoppable was an important step forward to boost the growth of female football.

“European women’s football has never been in a better place. National teams and clubs are excelling thanks to enormous investments, improved competition structures and thousands of emerging professional playing opportunities,” she said.

“It is our promise to keep investing and collectively lead the game forward, with all European national associations, leagues, clubs, players, fans and partners part of our journey – because women’s football is Unstoppable.”

Unstoppable will build upon UEFA’s first women’s football strategy, Time for Action, that was launched in 2019.

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Peter Kokotis: South Melbourne Was Never Built to Finish Second

South Melbourne football director, Peter Kokotis, has just one complaint following the club’s historic Australia Cup triumph last Saturday: that the team he has played a primary role in building may not have had due time to take it all in.

As those players – just a week on from becoming the first semi-professionals to win the national Cup – headed to Sydney for their next assignment, Kokotis took a rare moment to himself. Remaining in Melbourne, he reflected on what the achievement meant to the club he started supporting as an eight-year old in 1979, his uncle earlier a signatory to their 1959 establishment.

‘As was common with a lot of young Greek boys, our fathers were of a different generation. My father was in the hospitality industry, always working nights. So that two, three hours with him every second Sunday was gold to me. It was my time with dad,’ Kokotis told Soccerscene Unfiltered.

‘Once we dropped to the State League in 2005 some of us stayed, but a lot left or didn’t come at all, or went off to Melbourne Victory. We went from an NSL powerhouse to a club struggling to compete.

‘The last seven days [as we spoke] haven’t been normal. It’s been an incredible outpouring of emotion, gratitude from all over the community with people reaching out. It’s been really refreshing and lovely to listen to people’s stories of how it’s impacted them.’

From the gloom, South Melbourne now finds itself in its strongest position of the post-NSL era. Once a FIFA-licensed player agent, Kokotis has served as South’s general manager, a board member, and the past two seasons as senior football director – an immense task, given the relentless schedule the club is undertaking.

Off-field, they’re banging at the gates for an A-League license, a status they’ve been denied numerous times over the past 20 years. This time does feel different; with the A-League stagnating and South packing the stands on Cup final night, their top-flight exclusion looks ever-more incongruous with the broader health of the game.

While their preparedness to step up can’t just hinge on a result here or there, Kokotis is aware their on-field showings do supplement their attractiveness as a proposition – significantly.

‘We are evolving as a club, and there are many things we do outside of the senior team that are about cultural connection, the wider community. We’re not just a team that cares about trophies and silverware,’ he says.

‘But South is not a club built on coming second… and [winning] is my area. I feel the responsibility, the legacy and the history of the club, and all the success and great people that have come before us.

‘I feel obligated to maintain the machine and keep it going. This time is unique with what’s going on in the football landscape, and success now is very important.’

Catch the full chat with Peter Kokotis on Soccerscene Unfiltered: from helping Brazilian flair reach Australia and backing the unfancied Sinisa Cohadzic, to the top-down versus bottom-up growth debate, and plenty more…

Shepparton Cup – Victoria’s biggest junior football tournament – set for 2026 edition

Victoria’s largest junior football tournament is set to kick off in style as the Shepparton Cup returns for 2026. With age groups from under-sevens through to under-17s, the Shepparton Cup welcomes players of all genders and abilities as the perfect way to end the 2026 club season.

The tournament kicks off on the 23rd of October with an Olympic-style opening ceremony. The 2025 edition saw 385 teams and 4,600 players take to the pitch across both Liga and Copa Divisions. The Liga Division is for grassroots teams of all abilities who want a fun competitive experience; the Liga Division is for NPL and state league teams who will compete in a competitive carnival.

Rolando Navas, Managing Director of Sports Group Melbourne, says the tournament is not only beneficial for young players but also for the community of Shepparton.

“The Shepparton Cup is a great opportunity for families and the wider Shepparton community to embrace the regional community and provide a platform for young players to participate and experience a competitive and fun three day festival of football.”

The 2026 Shepparton Cup will be held from 23rd to 25th October 2026 at Shepparton Sports City. For more information about the Shepparton Cup, click the link here.

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