777 Partners declare bankruptcy, Melbourne Victory to move on

According to Josimar Football, American-owned 777 Partners, whose ownership portfolio includes seven football clubs worldwide, was declared bankrupt on Monday.

It has been confirmed that creditors A-Cap are now in control of the shares at each of the clubs but have been urged to sell those stakes ‘as soon as possible.’

One of those seven football clubs are Melbourne Victory, who accepted 777’s bid for a minority share in the club in October 2022.

The Miami-based 777 Partners bought just 19.9 per cent of the club at a price of $8.7m, with the option of the company eventually taking a controlling stake of 70 per cent in the club.

The other clubs 777 took over were Genoa (Italy), Standard Liege (Belgium), Hertha Berlin (Germany), Red Star (France) and Vasco da Gama (Brazil), while having minority stake in Melbourne Victory and Sevilla (Spain).

777’s shady history and poor business dealings

This financial collapse of the private equity investment firm had been forthcoming, after news in May earlier this year that co-founders Josh Wander and Steven Pasko were removed from the board and had stepped back from their roles as managing partners amid financial struggles.

On the football side of their operations, Hertha Berlin and Standard Liege active fans made banners attacking co-founder Josh Wander for his ‘corrupt’ way of running the clubs transfer and sponsorships dealings. Hertha Berlin in particular had fans aggressively protest outside the Olympiastadion after their relegation in the 2022/23 season.

Co-founder Josh Wander also has a serious criminal history, involving being arrested for possession of stimulants, that is rumoured to have affected his ability to take over Premier League side Everton after he needed to pass the Fit-and-proper owners test regulated by the FA.

From the way they dealt with Bonza to their shocking football club record, everything about this investment group is dubious.

Not a serious situation for Victory

Fortunately for Victory, the stake is minor and unlikely to have too much of an impact on the club’s business dealings or financial situation. With 777 being forced to sell that share in the club, Victory will have to look to acquire a new stakeholder, this time a partner with a bit of stability.

A club spokesman talked about the situation at hand.

“777 is still a 19.9 per cent shareholder of Melbourne Victory,” a club spokesman said.

“As a minority shareholder, the latest on 777 has had no effect on Melbourne Victory and its operations.”

This situation has already left an awkward mark on the club last season with 777’s own Bonza Airlines falling into administration in May.

Bonza subsequently became the Victory’s principal, front-of-shirt sponsor and collapsed just days before the 2024 A-League Grand Final in Gosford, forcing a quick shirt change to insurance company AIA.

Turkish Airlines replaced Bonza as the flying partner of the club and joined the club in March, potentially as a backup plan for the inevitable Bonza implosion.

Conclusion

This news is positive for Melbourne Victory despite the negative implications on the surface level. It allows the club to get away from the disreputable, unreliable 777 Partners and focus on handing the 19.9% stake to partners that are more responsible.

Victory’s business dealings have been superb in recent seasons, growing their already large corporate portfolio and continuing to be one of the richest clubs in the A-League.

Under new manager Patrick Kisnorbo, Victory will look to get back to A-League glory for the first time since 2017/18, whilst also consistently providing some of the largest attendance numbers in the country.

Previous ArticleNext Article

Football Australia Announces Broadcasting Partnership with LIGR

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Sydney FC and Arnotts Collaboration Enhances Team Spirit

Sydney Arnotts

Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts’ branding feature in a highly visible location on the back of the Sydney FC Men’s team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC,” he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the “Arnotts Moments Matter” campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices,” she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men’s kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

 

Most Popular Topics

Editor Picks

Send this to a friend