Taka Grips: The high-performance grip socks making a difference

Taka Grips is a high-performance grip socks company based in Sydney, with the overall aim of improving player performance and comfort on the field.

Liam McConaghy, the founder of the business, explained to Soccerscene that his own personal experiences of discomfort on the pitch inspired him to find a viable solution to issues affecting his game.

“It was actually November last year, so not that long ago, we started back at preseason – I play in NPL NSW and I was signed for St George at the time,” he said.

“What happened was we were training on an artificial turf on a Sunday and it was really hot (it was coming into summer) and my feet were just getting torn to shreds.

“There were just the worst blisters and I could feel the friction inside my boot – so I thought to myself I need to find a fix and investigated what all this grip sock business was about.”

He personally never had owned a pair of grip socks, but was left dismayed by the prices he saw online for the item, which prompted him to try and start his own business.

“I got online to buy some and they were $70 a pair,” McConaghy said.

“So, I guess I just had a thought to myself (about creating the business), it just sort of started off as one of those ideas.”

A PE and Design and Technology teacher by trade, McConaghy used his expertise in these areas to devise his product at a much more affordable price of $30.

“I have got a bit of experience and training with graphic design and that sort of thing, so I had a bit of a play around and contacted some suppliers and manufacturers and eventually, one thing led to another.”

The sock itself is made with durable and lightweight material, however its custom grip placement and advanced technology is specifically beneficial for players looking to improve their change of direction, speed, agility and enhance their comfort.

“The socks have got these little grip pads that are basically pressed into the socks through a high-heat glue gun,” McConaghy said.

“I’ve strategically placed them all over the bottom of the sock in places where you would have the most pressure inside your boot. So for example, around the ball of the foot and the back of the heel – I made sure mine came up the back of the foot, so you wouldn’t get that slippage in the back of your boot where a lot of the blisters happen.

“Essentially what happens is you don’t slide around in your boot, so without any friction in your boot you don’t get blisters and it’s better for your movement.”

Taka Grip Socks – White

Although only recently launching the business, the socks have gathered an immediate following and appreciation from professional football players in the A-League and around the world, in leagues such as the J-League.

“I’ve pretty much been playing NPL1 since I was 14 years old, I used to play with the likes of Massimo Luongo and Aaron Mooy,” McConaghy said.

“So, I’ve got old contacts through playing and reached out to a few people and asked if they’d like to wear them, which they were more than happy to and from there more doors have opened.”

Other professional players from different codes including NRL and AFL have also been using the product, with the socks now entering more sports department stores around Australia.

Social media, particularly the company’s Instagram page, has increased the profile of the grip socks to a wider audience, but possible future partnerships with football clubs and state federations across Australia is a logical next step, according to McConaghy.

“While I have thought about expanding into different clothing down the line, firstly it would be good to be able to get some clubs onboard with Taka Grips through a sponsorship, supplying the whole club from juniors through to first grade,” he said.

In the present however, McConaghy is proud of the work he has done so far and how quickly the product has already grown.

“I am very proud, because it sort of just started out of nowhere,” he said.

“I literally just thought let’s give it a crack, apart from some help from my girlfriend I’ve pretty much done it all myself.

“It makes me proud, especially when I look at the calibre of people who are wearing them.”

For more information on Taka Grips visit their website here: https://www.takagrips.com.au/

 

 

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‘Wunderbar’ – FC Bayern turns to enterprise AI with Wonderful partnership

FC Bayern Munich is taking another step into the world of artificial intelligence after agreeing to a three-year global partnership with enterprise AI company Wonderful. The deal makes Wonderful the German club’s Official Enterprise AI Partner until 2029. The partnership will focus on putting AI into real-world use across Bayern’s operations, rather than limiting it to experiments or demonstrations.

AI to assists Matchday Fan Services

Wonderful’s first project will target one of the busiest and most varied areas of the club: matchday fan support. Specifically, initial implementation will be an AI agent designed to provide digital ticket support. Matchdays create a huge spike in demand for customer service for all manner of reasons: fans may struggle to access tickets, encounter account problems or need help with time-sensitive issues shortly before kick-off.

Bayern plans to use Wonderful’s technology to handle these requests faster than previously. Instead of each individual case entering a traditional support queue, the AI agent can process requests instantaneously, interacting with the club’s existing systems to hopefully resolve it. The aim is simple: get fans answers in moments, and into their seats!

The system will be integrated into Bayern’s existing technology environment – important as the AI will not operate as a separate chatbot disconnected from the club’s data and systems. It is being designed to work within the infrastructure Bayern already uses.

How Wonderful AI works

Wonderful describes its platform as an ‘enterprise AI system built to create, operate and improve AI agents.’ Those agents can perform tasks rather than simply generate text. They can work with company data, access connected systems and complete multi-step processes. The platform uses a system of reusable “skills”. Each skill can contain the instructions, tools, information and checks needed to complete a particular task. An agent can then use the appropriate skills depending on what a user needs.

For Bayern, that could mean an agent identifying that a fan has a ticket-access problem, retrieving the relevant information from the club’s systems and helping resolve the issue. Wonderful also connects its agents to existing enterprise systems. Its platform is designed to work with data platforms, customer relationship systems and other systems of record. This allows an agent to act on current information instead of relying solely on a static database.

More than a ticketing tool

Bayern and Wonderful have indicated further enterprise AI use cases will be introduced during the partnership. While customer support is an obvious starting point, AI agents could theoretically assist internal teams, automate administrative workflows or help employees find and process information.

Wonderful’s platform is designed to support customer-facing agents as well as internal and back-office workflows. It can operate across channels including chat, email and voice, giving the partnership room to expand beyond the first use case. The company also uses a deployment model built around teams working directly with organisations to put AI into production.

Bayern’s AI Strategy Enters a New Phase

The partnership signals a broader shift in how football clubs can use AI. Rather than focusing solely on analytics, Bayern is looking at AI as part of its everyday operations.

The first test will come through fan service. If the ticketing agent can reliably solve problems during the pressure of matchdays, the club will have a practical foundation for expanding AI into other areas. For the club, the biggest opportunity is therefore not one chatbot, but the creation of AI infrastructure that can support multiple parts of its organisation.

The three-year partnership gives the club and Wonderful time to develop that infrastructure. The first use case is focused and practical. The longer-term ambition is considerably broader. The next phase will be about proving that technology can make the experience better for fans while also making the organisation more efficient behind the scenes.

LaLiga and CANAL+ strengthen anti-piracy alliance across nearly 50 countries

LaLiga and CANAL+ have strengthened their partnership with a new anti-piracy agreement covering almost 50 countries. The deal spans Europe, Sub-Saharan Africa and Haiti. It brings together the league’s anti-piracy capabilities with CANAL+’s technology, intelligence and enforcement resources. The move reflects a growing commercial priority for sports rights holders. Protecting live content has become essential to protecting the value of broadcasting deals.

LaLiga and CANAL+ will share intelligence and coordinate their response to illegal distribution networks. They will also work on joint investigations and enforcement activity. The partnership builds on an existing relationship between the two organisations. CANAL+ distributes LaLiga content across multiple international markets. The new agreement now takes their relationship beyond broadcasting.

The partnership creates a joint focus on protecting the underlying value of the rights being sold. While broadcasters invest heavily in football rights, illegal streaming undermines revenue and weakens the commercial proposition of legitimate broadcasters.

LaLiga’s latest figures highlight the importance of audiovisual income to professional clubs. Broadcast revenue across Spanish professional football fell 5.2% to $2.3 billion (1.43 billion Euros) in the 2024/25 season. Commercial revenue reached $2.4 billion (1.58 billion Euros) and became the largest revenue source.

Piracy therefore represents a direct business risk. Illegal access can reduce the value broadcasters place on future rights packages, ultimately affecting the money flowing back into clubs and competitions.

LaLiga and CANAL+ are responding by pooling resources. For CANAL+, the agreement also protects its investment in international sports rights. The broadcaster operates in nearly 70 countries and has expanded its relationship with LaLiga alongside its international growth. For LaLiga, stronger enforcement can help protect the value of its global media proposition.

The partnership also carries implications for the wider sports industry. Rights holders increasingly need technology, legal expertise and cross-border cooperation to tackle illegal distribution. The message is clear. Winning a rights deal is only part of the commercial battle. Sports organisations and broadcasters must also protect the content once it reaches the market.

LaLiga and CANAL+ are betting that closer cooperation can make that protection more effective. This agreement may provide a model for other leagues and broadcasters facing the same challenge.

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