SmartCart SVX the mobile touchscreen making analysis easier 

Liam Watson

Built with versatility in mind, SmartCart SVX is the world’s first extreme brightness touchscreen system suitable for outdoor sports presentation. 

Whether it be for television broadcast or coaching, this mobile solution is the best of both worlds. SmartCart SVX allows organisations to ‘get inside the game’. 

The touchscreen system, which is capable of being transported via four wheels, has been designed for live production and used in conjuction with TV sports broadcasters around the world.  

The uniqueness of this system means that rather being restricted to an indoor studio, broadcasters are now able to present in different ways via an outdoor setting. A built-in power supply and server means there’s very little hassle when setting up at location. 

SmartCart SVX has gone through rigorous testing to ensure it can stand up to extreme conditions that it may encounter, while also having the robust design that allows it to run smoothly – including adequate lighting even in bright sunshine. 

The brightness is as high as the latest stadium screens in full daylight, so there’s no trouble in making out what is being viewed. The bold and striking screen adds something extra to sports coverage, as presentation and analysis can be done live at the ground and even on the pitch, eliminating the need to cross to a studio or use a green screen background to get that match day feel. 

Most notably, SmartCart SUX was utilised throughout Euro 2016 in France, with the touchscreen technology helping to preview who would reach the final, while a comprehensive analysis of Germany’s Mats Hummels’ performance showed how he quelled the influence of Poland’s attacking duo of Robert Lewandowski and Arkadiusz Milik. Vision can be stopped so that the touchscreen can circle, highlight or even change what’s shown on screen. 

Presenters can also do interviews with players or coaches with SmartCart SVX backing them, opening the door for immediate post-match thoughts with a particular match highlight or moment analysed on the spot. This would do wonders for broadcast, giving viewers a greater insight into what goes on during a match. 

SmartCart SVX technology is tailor made not just for broadcast, but for club coaches seeking a reliable resource to communicate directly with their players. As is the case in broadcast, a coach can use the touchscreen to his or her advantage to bring up pieces of play that worked well or need improving – for instance a starting formation, attacking forays or defensive shape. The touchscreen feature allows coaches to move players around or change things on a still image to work out exactly what they are after from their team.

With the anytime, anywhere ability of SmartCart SVX, coaches can show recorded footage of gameplay that they are ideally looking for and then allow the players to immediately replicate it, with the quick turnaround between watching and putting it to action a very helpful tool during practice.

SmartCart SVX is a cost-effective alternative that requires very little equipment, but delivers coverage that gets everyone closer to the action and at the same time brings compelling content with an easy-to-use interface. It has already been trusted by major competitions UEFA Champions League, English Premier League and the aforementioned UEFA Euro 2016, while other sporting codes include the PGA Tour & European Tour (golf), European Rugby Champions Cup, Investec Ashes Series 2013 (cricket), National Football League (NFL) and the Wimbledon Championships (tennis). 

Operating throughout the United Kingdom, Europe and United States, sports broadcasters and clubs are fully supported in any analysis or coaching ventures they want to achieve.

To see more of SmartCart in action, including short videos of sports presenters using the touchscreen, you can find it here.

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FIFA sparks widespread backlash with private investment proposal

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Image credit: BBC Sport

In a shock announcement made on Tuesday this week, FIFA revealed plans to create a subsidiary known as FIFA Forward Enterprise (FFE) to manage commercial and event operations for major competitions, including the World Cup. FIFA promises to reinvest all benefits back into the game, but the plan is receiving widespread criticism from governing bodies and governments around the world.

 

“Unleashing” football’s commercial power

Following the huge financial success of this summer’s FIFA World Cup, FIFA President Gianni Infantino indicated plans to “unleash the commercial potential and opportunity” at FIFA’s disposal.

Indeed, it appears Infantino is wasting no time in capitalising on the tournament’s success, which generated AUD 21 billion (USD 15 billion) for FIFA.

An eye-watering number. A tournament record. And, apparently, still not enough.

Tuesday’s announcement made clear the intention to bring commercial rights under a new subsidiary, FIFA Forward Enterprise (FFE). This, according to FIFA, could generate AUD 6 billion (USD 4.2 billion) of initial capital with all net benefits going back into grassroots and infrastructure development for Member Associations (MA) through the FIFA Forward programme.

The money would be raised by selling minority stakes in FFE to private third-party investors, although FIFA has outlined that it will retain “sole control of FFE”.

The venture has a reported valuation of AUD 29 billion (USD 20 billion), prompting questions and backlash from around the world over who will actually benefit from the finances – and whether anyone should benefit at all.

 

What are critics saying?

On the surface, the principle of generating more money for MAs and investing into grassroots, coaching, women’s and youth football is a worthwhile ambition.

Currently, each MA receives AUD 11.5 million (USD 8 million) per year from FIFA Forward. FIFA affirms that, should the proposal go through, this funding would increase to AUD 29 million (USD 20 million) between 2027-2030.

However, several governing bodies, including UEFA, Concacaf and the English FA, are adamantly fighting the plans.

“This crosses a line that football’s governing institutions should never cross,” UEFA said via an official statement on social media.

“The soul and governance of football are not assets to trade especially with zero transparency as to who gains financially,” UEFA continued.

“None of us are the owners of football. It is not FIFA’s to sell.”

Concacaf also expressed deep concern over the reports, citing a distinct lack of warning and due process from FIFA prior to the announcement.

“We share the disappointment of many within our region and the game that this level of detail has been designed and shared publicly before any discussion with the relevant governance bodies and stakeholders has taken place,” Concacaf said via official statement.

“As leaders within football, we are custodians of the game. Collectively, FIFA, the Confederations and every Member Association have a responsibility to always act in the best interests of the sport.”

Further concerns also centre around the company set to lead the proposed investor group – Thrive Eternal. Founded by Joshua Kushner, the brother of US President Donald Trump’s son-in-law, Jared Kushner, Thrive Eternal’s role in the venture opens the door to potential conflicts of interests – and emboldens criticisms that Infantino’s relationship with the US President is compromising his leading role in football’s international governing body.

 

Football was never about the money

Investing into the game is vital to football’s sustained future, especially for nations without the financial power to fund it independent of football’s governing body.

Nobody will argue that supporting the entire football pyramid – from grassroots to professional, men’s and women’s, youth and para, playing and coaching – should benefit from the financial might of the sport’s elite.

And FIFA is promising such benefits for all – arriving in the form of tens of millions of dollars – and stemming from third-party investors intrigued by the commercial value of the beautiful game.

But this is exactly where the venture’s flaws start to appear.

Rhetoric about increasing football’s commercial power following the 2026 World Cup leads the governing body down a slippery slope to a sport which prioritises money over integrity, due process and the fans who uphold it week-in week-out.

Football – from its very first beginnings as a working class sport – was never about the money.

Although modern commercialisation has turned clubs into businesses and players into tradable assets, everyone within the pyramid is a custodian of the game.

The game is not a product to sell – especially by those entrusted to uphold its integrity.

 

What happens now?

FIFA stated its intentions to only proceed with the venture if it receives support from the majority of MAs. While many are already uniting in opposition to the proposal, there are national governing bodies who have vocalised their support, including the Czech FA.

UEFA, on the other hand, is set to hold an emergency meeting with its 55 members to discuss a potential boycott of future tournaments.

But with a deadline of September 19 for MAs to accept the proposal, and the promise of a payment worth AUD 57.5 million (USD 40 million) if they do, the next eight weeks will reveal the future of the game and the nature of its global governance.

FIFA’s plan, although laced with promises of investment, development and growth for all, has instead kicked off a contest to save the game’s soul – or change it forever.

South Melbourne Hellas Strengthens Its Future with Three Key Board Appointments

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Image Credit: South Melbourne FC
South Melbourne Hellas has taken another significant step in shaping its future, announcing the appointment of three highly accomplished professionals to its Board of Directors as the club continues to strengthen its leadership both on and off the field.

The Hon. Philip Dalidakis, John Karantzis and Associate Professor Marinis Pirpiris join the club at an important stage, bringing expertise across government, law, healthcare and corporate governance as South Melbourne continues to pursue its long-term ambitions.

Few football clubs in Australia can match South Melbourne’s proud history, but the club’s focus is firmly on the future. The latest appointments reflect a deliberate commitment to building a Board with the experience and strategic capability required to support sustained growth and success.

Dalidakis brings extensive experience across government, business and public policy. A former Victorian Cabinet Minister and C-suite executive, he is the Managing Partner of Orizontas and currently represents Australia on the APEC Business Advisory Council. He also holds board positions across the life sciences, defence and social impact sectors, and has chaired audit and risk committees across a range of organisations.

Karantzis is a Partner and Head of Personal Injury Law and Litigation at Carbone Lawyers, with more than 28 years of experience. Accredited as a Specialist in Personal Injury Law by the Law Institute of Victoria, he has also been recognised by Doyle’s Guide as one of Victoria’s leading plaintiff lawyers and litigators.

Pirpiris is an internationally recognised orthopaedic surgeon, academic and healthcare leader. A consultant surgeon at Epworth and Cabrini Hospitals, he specialises in robotic hip and knee replacement, arthritis management and sports injury care, and is a Fellow of both the Royal Australasian College of Surgeons and the Australian Orthopaedic Association.

Co-Presidents Bill Papastergiadis and Andrew Mesourouni said the appointments were about more than adding credentials to the Board.
“Philip, Marinis and John are exactly the kind of people South Melbourne Hellas needs at Board level right now,” they said.
“Each brings exceptional expertise in their respective fields, but just as importantly, they understand what this club represents. Their connection to South Melbourne’s values, history and community makes them a natural fit as we continue building for the future.”

The appointments form part of an ongoing renewal of the club’s leadership, reinforcing South Melbourne’s commitment to strong governance as it builds on its proud football tradition.

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