Capital Football CEO Phil Brown: “The facilities don’t reflect the change in participation by women and girls”

Phil Brown has had a career in football administration that has spanned the Asian continent. Now the CEO of Capital Football, he spoke to Soccerscene about helping bring the Asian Cup to Australia, the changing demographics of football, and the opportunities football can create.

Phil Brown has had a career in football administration that has spanned the Asian continent. Now the CEO of Capital Football, he spoke to Soccerscene about helping bring the Asian Cup to Australia, the changing demographics of football, and the opportunities football can create.

Q: How did you become involved in football?

Phil Brown: I started playing football when it used to be known as soccer when I was seven. I played for my local club Epping Football Club, known as Epping YMCA back in the day. I began volunteering on the committee there when I was still playing, with my dad when I was 15. I helped him set up the nets, set up the barbecue, and helped my mum in the canteen when I was still playing at the club. It was during that time, being involved with my family and local community, that I fell in love with the game. My first job was running a local futsal competition at the Epping YMCA centre. I got some coaching jobs with YMCA doing school programs, doing holiday clinics with Northern Spirit, running a development program for them out of Macquarie centre. I went to university and did a human movement degree, and out of that, I got my first paid professional role in the game with New South Wales football as an events manager. I did that for a while and got promoted to competitions manager. I then moved over to Malaysia, to take an events management role in the competitions department at the Asian Football confederation.

After a few years I came back and I was able to take my experience with football in Asia to help Football Australia, the Mariners, and the Jets, who were negotiating the early days of the Asian Champions League. Nobody was that familiar with it at the time, but I was able to bring my learnings across to help. After that, I got a job on the committee organising the Asian Cup in Australia and did that for four years when we got the rights for the Asian Cup in 2015. I then headed over to Qatar in 2011 to help run a venue Qatar sports club during Asian Cup 2011. I came back, stayed on the local organising committee for a while, before an opportunity came up at Football New South Wales as head of football, to put a football department together. I did that for four years before the opportunity arose to head over to the ACT to be CEO of Capital Football arose, where I’ve been for five years now.

Q: What Challenges has ACT football faced in recent times?

Phil Brown: It’s the same challenges that football has faced across the country for a number of years. Facilities are a big challenge for everyone, but facilities that we all use are predominantly built during the 50s and 60s, in a time when community sports – especially the round ball sport – was played by men. It’s completely different now and rightfully so, it’s a great thing. But the facilities don’t reflect the change in participation by women and girls. The facilities are dated and the grounds we play on don’t have great drainage or lighting, and it doesn’t enable us to maximise participation and accommodate everyone who wants to play. Especially when you think about when they want to play and when they’ll be able to. Traditionally, football has always been a Saturday afternoon activity, but as society changes and people’s free time changes, it would be good to have facilities that allow us to maximise their time after hours on good surfaces, with good floodlighting that allows them to play and train.

Refereeing is a key challenge. Getting enough people that are willing and interested to cover all the games we want will make the games much better. To recruit and retain enough referees to cover all the matches is a challenge. We need to have enough quality coaches that have taken courses to ensure that when kids do turn up to train they are not only taught something, but they also have a good time. At the end of the day, we all play football because it is a fun thing to do, so having a coach that understands that and makes sure players enjoy themselves and fall in love with the game is important. 

Q: Football Tasmania CEO Matt Bulkeley recently said that state funding has been easier to engage with in recent times, has this been the same in the ACT?

Phil Brown: It’s a bit different with the structures here, we deal directly with the territory. In the other states, which have layers of councils that sit below the state government it can be a bit more challenging. We don’t have that same challenge here. There is a finite amount of money for governments to invest in facilities, infrastructure, and schools, and we understand that. We’ve been relatively lucky here that the government has been willing to reinvest some of the surpluses that were made through the Asian Cup 2015 – into community projects for football in 2016 – which was great. We are partnering with the government at the moment on the development of a home of football in the north of the ACT, which will make a great difference for access to playing surfaces in the ACT.

Q: Does Capital Football have ambitions to see a professional team in Canberra?

Phil Brown: Capital Football the company doesn’t have ambitions to manage an A-League team, however, we absolutely support seeing an A-League team in the ACT, sitting alongside the very successful W-League team in Canberra United that has been there since year one. It would be great for young boys in our part of the world to pursue their dreams to become professional footballers without having to move to Sydney or Melbourne to access an A-League opportunity, similar to what our young girls can do here. They can stay in school without moving away from their families, develop as players at the Canberra United academy, and then step up to the W-League. We’ve seen how successful that has been with young players like Karly Roestbakken, Grace Maher, Nicki Flannery, Laura Hughes, and Hayley Taylor-Young, who have come through the academy at a young age while still being at school, and still be able to become professional footballers through Canberra United in the W-League and then onto the national team.

Q: What will be the biggest challenge for the rest of the year for football in the ACT?

Phil Brown: The biggest challenge for the rest of the year is getting through this season without being impacted by COVID. It’s already had a huge impact on all community sport last year, and we were relatively lucky in comparison to other jurisdictions in that we got to play half a season. We’ve been relatively lucky again this year that our games haven’t been impacted. You look at what is happening in Sydney at the moment, and the impact that has had on community football, and that is a big challenge for us. It impacted our Kanga Cup, 300 plus teams from around Australia, and in previous years from overseas but COVID has impacted that as well – that is meant to be on for the first week of July but we’ve pushed back into September. The ongoing impact of COVID on community sport and travel between states then risks that competition going ahead, that would be a huge impact on us.

We are proud of the power chair football, through the support of the local community – particularly rotary and muscular dystrophy – that we have been able to purchase some strike force power chairs and build a program up from scratch, with two teams who play regularly, and potentially enter a state team in the national championship. Being able to engage and grow those opportunities is inroads for everyone in football – while we were talking about challenges, it’s important to talk about opportunities, and this is one of those.

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Western Strikers Nominated FSA Club of the Month for Equity Outcomes

Western Strikers SC has been nominated for Club of the Month after a period of deliberate structural investment in its female program that is already producing measurable outcomes, and offering a model for how community clubs can drive participation growth through equity-focused planning rather than passive goodwill.

The nomination recognises a program that has moved beyond surface-level commitment to women’s football and into the kind of structural change that determines whether female players actually stay. Improved lighting across training and match pitches, equitable scheduling, extended training hours and dedicated pitch allocation have addressed the practical barriers that clubs often overlook. It’s conditions that tell players, implicitly or otherwise, whether the game was built for them.

 

Leadership as Infrastructure

Central to Western Strikers’ approach is a leadership structure that takes female football seriously as a technical and administrative priority. Women’s Coordinator Michelle Loprete and Technical Director Georgia Iannella, a former Matilda, provide the program with both organisational direction and the kind of visible role modelling that shapes whether younger players can picture themselves progressing through the game.

The presence of a former international player in a technical leadership role at a community level isn’t incidental. It signals to junior players that the pathway from their Friday night training session to elite football is real and navigable, and it gives the club’s coaching staff access to experience and credibility that most community programs cannot offer.

That pipeline is already functioning. Western Strikers’ Under-13 to Under-16 girls teams all qualified for finals in the Youth Premier League this season. Under-15 goalkeeper Sian Schopfer made her debut in the Women’s State League team which is a direct product of a club environment designed to move players upward.

 

The Friday-night model

One of the more quietly significant initiatives at Western Strikers is the scheduling of Friday night women’s matches, with junior girls training beforehand encouraged to stay and watch senior football. The structure is straightforward but its implications are meaningful. Aspiration in sport is not abstract. It’s built through proximity, through watching players a few years older doing what you want to do, in the same kit, at the same club.

The absence of that experience is one of the more consistent reasons girls disengage from football in their mid-teens. When junior female players cannot see where the game goes after their age group, the logical conclusion is that it goes nowhere. Western Strikers’ scheduling decision addresses that directly, at minimal cost, and whose effects are starting to manifest.

 

The Club Changer framework

The club’s participation in Football South Australia’s Club Changer Program has provided a structured framework for identifying and addressing barriers that might otherwise go unexamined. Pitch allocation, training structures and safety conditions are the kinds of issues that accumulate quietly in club environments; not because of deliberate exclusion but because the default systems were built around male participation and have never been comprehensively reviewed.

The Club Changer Program creates accountability for that review. Western Strikers’ ability to project an additional 146 female players over the next three years is a product of planning rather than optimism.

 

Industry implications

Western Strikers’ model matters beyond its own membership. At a time when women’s football in Australia is navigating the challenge of converting a participation surge into sustainable long-term growth, the question of what community clubs actually do with increased interest is among the most consequential in the sport.

Record crowds at the AFC Women’s Asian Cup and sustained national visibility have opened the door. Whether players walk through it and stay depends on whether the club on the other side looks anything like Western Strikers

The Coaching Crisis Hiding in Australian Football

The low standard of Australian football has often been attributed to limited resources and the relative immaturity of the sport’s development system in the country. A 2023 study suggests that coach education in Australia is a key issue, as it often fails to adequately prepare coaches for the realities of the game, resulting in weaker practical coaching outcomes.

Coaches have attributed this matter to a number of factors; including the contents quality, structure and delivery. However, deeper systemic issues can also explain its inefficiency. Identifying and understanding these concerns is necessary to improve coach training in Australia.

 

Why does coach training matter?

Coaching is central to any sport, encompassing the transmission of knowledge and the development of athletes to perform at their highest level and achieve their goals. It contributes to shaping sporting identity, club culture and path-dependent behaviour within an organisation. Coaches must participate in training to ensure their efficiency in leading a team.

 

Coach training in the Australian context

In 2020, Football Australia (FA), the national governing body for the sport, introduced new principles aimed at raising the standard of coaching and coach development. These included modernising the delivery of coach education and reviewing both course content and the broader Australian coaching methodology.

Despite this renewal of objectives, the Australian coach education system remains underpinned by the National Football Curriculum (NFC) released in 2013.

The NFC aims to provide coaches with an understanding of the national ‘playing’ and ‘coaching’ philosophy, advocating for a i) player-centred approach to coaching; ii) game-based and constraints-led approach to practice design; and iii) an information-processing view of motor learning.

In Australia, coach education is broadly divided into two pathways, each tailored to different stages of the game:

The Community Coaching pathway targets coaches working with participation players aged 5 to 17. These courses are relatively short and focus on equipping coaches with practical skills in session design and delivery.

The Advanced Coaching pathway is aimed at those operating in the performance phase. These courses are more intensive, centred on Football Australia’s Coaching Expertise Model, which outlines the key competencies required of high-level coaches.

Does the National Football Curriculum have a content issue?

Despite the importance Football Australia (FA) places on football knowledge, coaches reported that courses do not adequately address this area and expressed some dissatisfaction with how it is delivered.

Coaches also highlighted an expectation of conformity to the National Football Curriculum (NFC), which limits the value and impact of formal coach education in developing both theoretical understanding and practical coaching approaches. As a result, coaches can struggle to translate knowledge from coursework into on-field practice, with a lack of alignment between theory and application contributing to this implementation gap.

It is only at the ‘A’ Licence level that coaches are actively encouraged to develop their own football philosophy and vision. In contrast, earlier stages of the curriculum remain largely focused on adopting FA’s established framework.

This sustained emphasis on technical and tactical elements can also restrict the development of broader pedagogical and interpersonal skills required for effective coaching. Given the inherent complexity of coaching, this further complicates the effective translation of formal coach education into practice.

In addition, the NFC is seen as overlooking key off-field responsibilities of coaches. Beyond tactical duties, coaches play a significant role in player development, particularly in relation to well-being and welfare. In modern high-performance sport, coaches are increasingly viewed not only as tacticians, but as holistic developers of athletes both on and off the pitch.

 

No possibility to ‘climb the ladder’

Coaches also complain about the inability to grow and “climb the ladder” in the sport. Indeed, the development of football in Australia highly relies on volunteers.

The majority of NPL youth coaches in Australia are in a casual position. Many of them have full-time jobs in completely different fields. Often juggling two or three jobs just to make ends meet.

“There is no realistic ladder where a young coach can start at grassroots level, improve, get noticed, and work their way into a full-time position in a professional youth academy. The reason is simple. The positions barely exist.”

Jan Schmidt, former Technical Director of the NPL

Coaches are often unable to attend coaching courses during the week, which limits their ability to stay up to date with modern coaching methods.

Limited time and resources therefore restrict coaches’ capacity to deliver high-quality performance and effective coaching practice.

“Most NPL youth coaches earn between $6,000 to $8,000 a year. That is not a career. That is a sacrifice”. Jan Schmidt, former technical director in the NPL

Systemic limitations on the growth and development opportunities available to football coaches in Australia can reduce their motivation and constrain their capacity to deliver effective results. These constraints, in turn, negatively affect coaching quality and ultimately impact the standard of football.

When coaches are unable to fully commit to the demands of the game, they are less able to provide optimal training environments for their players. This limits player development pathways and, consequently, restricts the overall standard of Australian football.

If Football Australia (FA) aims to develop world-class coach education environments, it must better support the behaviours, knowledge, and practices of coaches across the country. This requires a stronger emphasis on aligning coach education with the real needs of the coaching community.

These findings highlight the importance of ongoing engagement between FA and Australian coaches to collaboratively improve coach education programs. Strengthening coach development has the potential to significantly enhance the quality of football delivered to the next generation of Australian players.

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