Beyond Greatness identity revealed for FIFA Women’s World Cup 2023

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The Australia & New Zealand 2023 FIFA Women’s World Cup is set to unite and inspire people from around the world following the announcement of their exciting and bold brand identity, featuring the slogan ‘Beyond Greatness’.

The reveal – which was conducted by FIFA and can be watched here – incorporates a vibrant new visual approach that aims to bring people together from across the world through the power of the FIFA Women’s World Cup and women’s football.

The brand identity and emblem includes the vibrant local landscapes and rich colours of the two host nations, building a palette based on the rainforests, earth, mountains, cities, and water of the two countries.

A radial motif featuring 32 colourful squares – matching the new expansion of participating nations, and an element commonly seen across the indigenous cultures of Australia and New Zealand – is a prominent part of the design.

The motif symbolises not only the world’s best teams coming together, but also the spirit and values of the two host countries radiating back out into the world, with football at its core.

FIFA Secretary General Fatma Samoura on the new identity:

“Women’s football continues to grow and Beyond Greatness, the new slogan perfectly captures where FIFA wants to take the female game in the hearts and minds of football fans worldwide – Beyond Greatness,” she said.

“The new brand identity beautifully reflects the expansion of the tournament from 24 to 32 teams and evokes the colours and diversity of the national team strips taking part in the ultimate women’s football competition. We can’t wait for it to begin!”

The brand identity made its first public appearance in a live show featuring FIFA Chief Women’s Football Officer and New Zealander Sarai Bareman, Australian striker Kyah Simon and New Zealand forward Hannah Wilkinson.

Speaking during the show, Bareman was inspired by the vision behind the brand:

“The core purpose of the FIFA Women’s World Cup is to showcase women’s talent. Everything we’re trying to achieve for women in football and women in society will be on display for the world to see in Australia and New Zealand,” she said.

“It’s a movement and we want everyone to be part of it. You’re going to see an amazing display of the best athletes in the world, two beautiful countries, and two amazing cultures. It’s unique, like this emblem. It’s unlike anything you’ve seen before. Get behind it!”

FIFA Women’s World Cup 2023 CEO Dave Beeche noted that the launch of the brand is a meaningful milestone in the tournament’s preparations:

“Unveiling this dynamic and innovative brand is a key milestone for the host countries in the journey to 2023,” he said.

“We are proud to see our Māori and Indigenous Australian cultures play a key role in the creation of this powerful and unique global brand.

“We believe it’s a fitting symbol of our plans to deliver a tournament that will not only take players and fans Beyond Greatness, but continue the incredible momentum already underway in the growth of women’s sport and gender equality.”

The FIFA Women’s World Cup 2023 will see the world’s top players compete for the greatest prize in women’s football from July 20 to August 20, 2023. The expanded format will feature 32 teams for the first time and is the first to feature hosts from two confederations.

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Bentleigh Greens sign Astoria GWM as Major Partner in two-year deal

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Image Credit: One Nil Media

Bentleigh Greens has signed  Astoria GWM as a new Major Partner, with the local business committing to back the club for the next two seasons.
The agreement gives the Cheltenham-based Greens long-term commercial support for their senior men’s, women’s and junior programs at Kingston Heath Soccer Complex, and adds another local name to the club’s growing list of business partners.

Bentleigh Greens President Abraam Gregoriou said the deal showed business recognising the value of football in the community.”Seeing local businesses like Astoria GWM put their hand up to back the Greens is exactly what football in this country needs,” Gregoriou said.

“Clubs like ours look after hundreds of players, from our youngest juniors right through to our senior men’s and women’s sides, and that growth simply doesn’t happen without partners who are willing to invest in it.

A two-year commitment gives us the stability to plan properly, and it shows that business sees real value in the game and the community around it.”

The multi-year term is significant for a club at NPL level, where commercial income underpins everything from senior squads to junior and women’s pathways, and where certainty beyond a single season allows for longer-term planning.

Astoria GWM is a well-established business in Melbourne’s south-east, and the club has described it as a great fit for the Greens and their local community.

“Astoria GWM are part of the same neighbourhoods our members and families live in,” Gregoriou added. “That’s what makes this partnership so meaningful for us, and we’re looking forward to building something strong together over the next two seasons.”

The partnership continues the Greens’ approach of aligning with businesses that share the club’s commitment to community and long-term development.

About Astoria GWM
Astoria GWM is a well-established local GWM dealership based in Murrumbeena, serving drivers and families across Melbourne’s south-east.

Showroom: 961 North Rd, Murrumbeena VIC 3163
Sales: (03) 9599 2155

Soceroos and Matildas sue Football Australia over financial dispute

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Image Credit: Football Australias

Players of the Socceroos and Matildas have launched legal action against Football Australia over a multi-million dollar dispute relating to their revenue-sharing agreement in the NSW Supreme Court.

According to the Australian Associated Press (AAP), the players’ union, Professional Footballers Australia (PFA), are enacting on behalf of the players and are understood to be pursuing a seven figure claim.

The PFA is expected to argue the revenue-sharing agreement between the governing body and national team players is not being fulfilled properly.

The PFA is yet to comment.

But the FA has acknowledged the legal dispute, claiming it is in relation to, “a third party in connection with a separate matter currently being conducted before the National Dispute Resolution Chamber (NDRC)”.

‘The Supreme Court’s role is limited to the subpoena process, and its involvement ends once that process is complete,’ an FA spokesperson said.

‘As the NDRC matter is ongoing and subject to confidentiality obligations, Football Australia will not comment further,’ they stated.

In 2023, a collective bargaining agreement was signed between the players’ union and FA. It gave the Socceroos and Matildas stars a portion of the national teams revenue which contributes up to half of FA’s overall earnings.

Additionally, the agreement included incentives for players and FA to work together, allowing both sides the chance to reap even larger rewards.

Registration fees or sponsors for programs that fund grassroots football are strictly prohibited in relation to the players’ cut of revenue. 

However, as long as it relates to the national team the players receive an 18-20 per cent portion of all relevant finances. This could include ticketing, kit sales, broadcast or sponsorship contracts. Through the CBA this money makes its way back to the players.

Matildas icon Lisa De Vanna, who played 150 times for the national team from 2004-19 has already made her opinion heard on there lawsuit via X.

“1 of the best-paid teams in the world, w best elite environments: 40 personal staff,business flights,5 star hotels, private chefs N baristas n still not happy,” she said.

“Instead of knocking game when it’s at its lowest, maybe play for pride n not greed.”

The disagreement comes just before the Socceroos head to the Middle East during the November international break.

With the squad set to be announced later this week, the ill-feeling between players and the governing body will hopefully remain separate from the performances on the pitch.

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