Football Queensland launches Be23Ready to facilitate greater inclusion in club environments

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Be23Ready
Image provided by Football Queensland

Football Queensland has announced the launch of Be23Ready to coincide with the July 20 FIFA Women’s World Cup Australia and New Zealand 2023 One Year to Go milestone.

The initiative is designed to help Queensland clubs create more inclusive and welcoming environments for female participants.

The milestone was celebrated at Brisbane Stadium with representatives from Football Queensland and Football Australia, Queensland Government, the FIFA Women’s World Cup 2023 team and young Queensland players.

“The biggest global women’s sporting event coming to our shores in 2023 represents a huge opportunity to leave a lasting legacy for our game,” FQ CEO Robert Cavallucci said in a statement via Football Queensland.

“Football Queensland has recorded significant growth in female participation over the last two years, and with the FIFA Women’s World Cup 2023™ on the horizon there has never been a more crucial time to develop pathways and opportunities for even more women and girls to join our game.

“With participation numbers continuing to surge in the lead-up to the tournament, the Be23Ready initiative has been designed to equip clubs across the state with the tools to build more positive, welcoming and inclusive environments for female participants across all areas.”

Football Queensland Manager – Participation Women and Girls Kate Lawson added via Football Queensland:

“Football Queensland is committed to supporting our clubs at all levels of the game to not only prepare for an increase in female participation, but also to deliver high quality experiences for all club members to ensure we keep women and girls engaged in our game.

“As part of Be23Ready, we’re providing all clubs in Queensland with a Club Assessment Resource designed to help them identify areas for improvement and create an environment for female participants to thrive.

“To assist clubs in the completion of the resource, we will be delivering a series of Be23Ready webinars and are planning an FQ Club Road Trip to provide further on-the-ground support to clubs including tailored gender equity training.

“Football Queensland is also urging every club across the state to nominate a passionate club member to be their Women & Girls Ambassador to drive the club’s progress and work closely with FQ in the lead-up to the FIFA Women’s World Cup 2023.

“We’re excited to support our club members through this process as we work together to help our clubs across Queensland Be23Ready.”

Find out more about Be23Ready here.

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Eastern Suburbs Football Association Announces First All-Female Referee Course and Expanded Women’s Competition

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Image Credit: Football NSW

The Eastern Suburbs Football Association has opened its 2026 season with three structural investments that reflect the growing ambition of community football associations to address participation, representation and development gaps simultaneously, beginning with the delivery of its first all-female Football Match Official Course.

The course, held at Matraville Sports High School and led by female liaison committee member Michelle Hilton and 2025 Referee of the Year Ariella Richards, brought 25 new female referees into the association ahead of Round 1. The initiative targets one of the most persistent imbalances in community sport, with women remaining significantly underrepresented in officiating roles at every level of the game, by creating a dedicated entry point separate from the mixed course environment that many women find unwelcoming.

The Women’s Premier League has also expanded, now featuring eleven teams and introducing a WPL1 and WPL2 structure following the first ten rounds of the season. The tiered format creates more competition opportunities for clubs across the region while providing a clearer development pathway for teams at different stages of growth. Returning clubs Randwick City, Glebe Wanderers, Easts FC and Sydney University join established sides in what the association describes as one of its most competitive women’s seasons. ESFA clubs have continued to perform strongly in state-wide competitions including the Football NSW Sapphire Cup, State Cup and Champion of Champions.

Building the next generation

The season opened with an inaugural Development League Gala Day for Under-9 to Under-12 boys and girls, bringing eight clubs together in a structured development environment ahead of Round 1. Sydney FC A-League Women’s players attended the event and engaged directly with young participants, a deliberate effort to connect grassroots players with visible examples of where the pathway leads.

“We are committed to creating more opportunities for clubs, players, coaches and referees to thrive, with a strong focus on participation opportunities to suit participants of all abilities and aspirations,” said ESFA CEO John Boulous.

The three initiatives, a new referee entry point for women, an expanded women’s competition structure, and a development-focused junior gala day with elite role models present, together reflect an association responding to the participation pressures the AFC Women’s Asian Cup has brought into sharp relief across Australian football.

More Than One in Five Football Australia Staff to Lose Jobs Amid Growing Financial Losses

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Image Credit: ESPN

Australian football finds itself in a curious position.

From the outside, the game appears to be riding a wave of momentum. Attendances, visibility and public interest have all experienced significant uplift in recent years, while major international tournaments and growing discussion around football’s future continue to place the sport firmly within the national conversation.

Yet behind that momentum, Football Australia is now confronting a far more challenging internal reality.

 

A compounding deficit

Chief Executive Martin Kugeler has reportedly indicated the governing body’s projected financial losses for 2025 are expected to exceed the organisation’s reported $8.5 million deficit from the previous year. Accompanying the financial outlook are substantial organisational changes, with reporting from Tracey Holmes indicating more than one in five Football Australia employees are expected to lose their positions through restructuring measures.

The figures represent more than a difficult balance sheet. They point toward a significant period of recalibration inside the organisation responsible for overseeing the sport nationally.

 

Losing the wisdom of existing staff members

For governing bodies, restructures are often framed as strategic necessities for future sustainability. However, workforce changes on this scale also raise broader questions around the challenges of such a transition.

People are often the carriers of knowledge, relationships and long-term strategic understanding. When organisations undergo significant structural change, the effects can extend beyond immediate financial outcomes.

 

Contradicting timing

The timing is what makes the developments particularly notable.

Football in Australia has spent recent years discussing expansion, growth and long-term opportunity. The conversation surrounding the game has increasingly centred on future potential. Often headlining stronger pathways, larger audiences, infrastructure development and greater visibility.

Against that backdrop, news of deep financial losses and substantial staffing reductions creates a different conversation: one focused not on where the game wants to go, but on what may be required to sustain that journey. Therefore, this announcement points toward stagnancy, rather than growth.

Further detail surrounding Football Australia’s strategy and long-term direction will likely emerge over coming months. For now, the developments serve as a reminder that growth stories are rarely straightforward.

Often, the periods that appear strongest from the outside can also be the moments organisations face their most significant internal tests.

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