Historic Indigenous Football Australia Council launched by IFA

Allira Toby of Canberra United

The Indigenous Football Australia (IFA) Council has been launched to fully embrace young Indigenous players, with the Australian Professional Leagues and A-Leagues heavily involved to help facilitate determined change.

Overseeing the strategy and expansion of the successful John Moriarty Football program in Australia are APL CEO Danny Townsend and Liberty A-Leagues stars Jada Whyman (Sydney FC) and Allira Toby (Canberra United).

With AFL legend Adam Goodes also appointed to the advisory board, IFA and JMF will drive to create more equitable access to football for young grassroots and elite players, together with physical and mental health, wellbeing, education and community engagement for Indigenous girls, boys, their families and communities.

“I’m incredibly honoured and humbled to be a part of the IFA council,” said Wiradjuri/Yorta Yorta woman Whyman, who helped Sydney to the A-League Women Premiership last season, in a statement.

“It means the world to me to have the opportunity to share my insight and experience that can contribute to the growth of Indigenous football in our country.”

Kanulu/Gangulu woman Toby, who has also played for Adelaide United, Brisbane Roar and Sydney in the ALW, said:

“I aim to share my experience and knowledge to further the expansion and access to our game for grassroots and elite players.

“A long-awaited step in the right direction for our people, I can’t wait to get started.”

Townsend added:

“I am proud to join the Indigenous Football Australia Council on behalf of the Australian Professional Leagues.

“We look forward to working closely with the IFAC to create more equitable access to football and improved outcomes for Indigenous Australians.

“The power of football to create positive mental and physical health outcomes, to be a tool for education, and to bring together communities is unmatched, and we take seriously our responsibility to use football for social good.

“Working with John Moriarty Football and the illustrious Council members is a great privilege and we look forward to helping to drive real and lasting change.”

John Moriarty Football (JMF) is Australia’s longest-running and most successful Indigenous Football initiative for two to 18 year olds. JMF’s transformational skills program uses football (soccer) for talent and positive change, improving school attendance and achieving resilient, healthier outcomes in Indigenous communities.

“The diversity and strengths of this Indigenous-led Council are unparalleled,” said IFA council member, JMF co-founder/co-chair and the first Indigenous footballer to be selected for Australia, John Mariarty AM.

“Each member is more than a symbolic appointment. They all bring unique, lived experience plus skills, aligned values and goals for Indigenous football in Australia. Each member is committed to creating tangible, equitable and lasting change.

“After a decade of successful delivery, we’ve shown the transformational impacts JMF has on the skills, health, wellbeing, education and community engagement of our coaches and the many thousand young players in our program.

“With the guidance of the IFA Council we can create exponential social change through football, expand JMF and ensure more equitable access to the great game of football for grassroots and elite Indigenous players.”

A Sydney Swans legend, Goodes will now turn his football passion towards the development of young Aboriginal and Torres Strait Islanders aspiring to represent the Matildas or Socceroos.

“I always had a love of football,” Goodes said via the Sydney Morning Herald.

“Today I’m enjoying playing for Waverley Old Boys. It’s great to be part of a team environment. I knew I was always going to play soccer again because the love for the game has never left me.”

“I am really excited to be able to share my life experience in sport and business to help others on a similar journey,” Goodes added in an IFA statement.

“I am looking forward to learning from other experts who are on the Council. But most of all it is about the young people and giving them the best opportunity to achieve their dreams.”

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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