Austrian Bundesliga and StatsBomb strike a multi-year deal facilitating modern-day analytical services

StatsBomb

Austrian Bundesliga and StatsBomb have partnered together to provide analytical services to all the clubs, in the top division of the professional Austrian league system.

The multi-year partnership is the first of its kind for StatsBomb and the 12 member clubs, enabling them to benefit from StatsBomb’s advanced IQ and football data analysis platform.

The partnership was activated at the start of the current season and will continue through to the 2023/24 and 2024/25 campaigns.

StatsBomb is also associated with over 100 teams globally as their principal source of footballing data, with teams ranging from major European leagues such as the Premier League, La Liga, and many more.

Along with access to over 3,400 events per game, many of StatsBomb’s unique metrics such as pressures by team and player and pass footedness, as well as detailed player profiles will be available to all teams of the Austrian Bundesliga.

StatsBomb’s remodelled expected goals (xG) metric in addition to other upgraded features, will be accessible to each user.

Unlike the previous model, users are now able to have a better understanding of goalkeeper positioning and its contribution to suppressing xG values, as well as a better understanding of player finishing skill and shot velocity is a new feature within this newly revitalised model.

StatsBomb Business Development Lead Ismail Tari spoke about the announcement in a statement:

We are delighted to announce this strategic partnership with the goal of contributing to Austria’s increasing importance in world football,” he said.

“This partnership will also strengthen the clubs’ innovative approach to key aspects of the modern game, including player recruitment and performance analysis. Also a big thank you to David Reisenauer for being a great counterpart throughout the entire process.”

Head of Competition at Austrian Bundesliga, David Reisenauer, added via press release:

“As a league we are always looking for new ways to support the daily work of our clubs and especially the coaches,” he said.

“With adding data from StatsBomb to our widespread portfolio on data analytics we made additional progress and are now looking forward to a great cooperation over the next few years.”

To see everything StatsBomb offers, you can find it here.

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Launceston City Launches Inclusive Facility Upgrade

Launceston City FC has announced that work has commenced on a new refurbishment for the club’s change room endorsed by the Play Our Way program.

Built in 1979 by the club’s volunteers, the facility’s new refurbishment will include a new roof, a multipurpose and education room, a parent room, renovated changerooms, an undercover walkway, and a new entry.

Launceston City FC Director and lead strategic lead for the project, Jesse Woodroffe, spoke to Soccerscene about what the refurbishment will do for inclusivity and equality around the community.

“What it does is shows that we are a club for everyone, and having a standalone designated facility that’s prioritised for women and girls, sends a signal that sport is for everybody and gone are the days where there isn’t equal access,” she said.

“We are seeing a great shift nationwide in equitable access to facilities, grounds and change rooms; certainly, it wasn’t that way a few decades ago.

“Our hope is that we can offer this room and these facilities out to other groups or NGO’s as well.”

Launceston City aims to complete the refurbishment by April next year in order to have the new change rooms available for the upcoming season.

The project is supported under Stream 1 of the Australian Government’s $200 million Play Our Way Program and aims to deliver modern, inclusive changerooms for women and girls in Launceston’s community.

The Play Our Way Program

The Play Our Way Program is designed to remove barriers to participation, reduce discrimination, and promote equality in sport by funding local initiatives and ideas.

An input of experts across the sport sector and key Australian government agencies helped design the program, including an expert advisory panel of women with experience in community and professional sport.

“Play our Way is an opportunity for local governments, community organisations, the not-for-profit sector and sporting organisations to seek funding for localised solutions and improvements,” said Minister for Communications and Sport, Anika Wells, in a press release about the program.

“The program will be available for all sports, but it is anticipated soccer, as the highest participation sport in Australia, will need significant resourcing in the wake of the greatest Women’s World Cup ever.”

Sydney FC Announces New Strategic Partnership With Trip.com for 2025/26 Season

Sydney FC have confirmed a partnership with Trip.com for the A-League 2025/26 season. 

Trip.com is one of the world’s leading online travel platforms, and the collaboration will give Sydney FC members access to exclusive travel discounts and other special offers. 

Matt Pound, Sydney FC General Manager of Commercial and Marketing, said the partnership directly correlates to the club’s future goals. 

“We’re delighted to team up with Trip.com, a global leader in travel technology and innovation,” said Pound.

“Our members love to travel, whether following the Sky Blues around Australia or exploring new destinations, and we are thrilled to be able to offer them discounts thanks to Trip.com, making their journey simpler, smart and more rewarding.”

Kevin Lu, Territory Manager for Trip.com Oceania also commented on the partnership, 

“We are thrilled to partner with Sydney FC, a club that embodies passion and global ambition, as we bring exclusive travel opportunities to their dedicated fans.

“This collaboration perfectly aligns with Trip.com’s mission to make travel seamless and exciting, and we look forward to helping Sky Blues supporters explore the world with the same energy they bring to every match.”

Trip.com’s local and international advertisements will also be featured across Sydney FC’s digital channels through the season. 

With the partnership spanning the full 2025/26 campaign, the initiative reinforces Sydney FC’s commitment to enhancing the supporter experience both on and off the pitch.

By connecting fans with a trusted global travel provider, Sydney FC aims to add greater value to its membership program while strengthening its ties to the community. 

The collaboration also reflects a growing trend in world football of integrating lifestyle-focused partners into club ecosystems, highlighting the broader vision to serve fans beyond match day. 

With exclusive offers, integrated digital activations and shared ambitions around innovation and growth, both Sydney FC and Trip.com are confident the partnership will deliver meaningful benefits throughout the season ahead.

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