EA Sports sign multi-year deal with UEFA Women’s Football

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EA Sports, the leader that develops and publishes sports video games, has signed a multi-year deal to partner with UEFA Women’s Football. It means that the UEFA Women’s Champions League will now feature in the new FIFA 23 in early 2023.

EA Sports will be backing the marketing platform for UEFA’s football program, Together #WePlayStrong which is aimed at influencing into getting more girls and women to play the sport.

The way that EA Sports hope to convince more young females to play football is by the beginning of 2023, it will provide finance for a women’s football internship program with current and new women’s league partner, specifically mapped out to inspire and present confidence for girls from varying backgrounds to participate in the world of football.

FIFA 23 users will have the option early next year to play with clubs including Real Madrid Femenino, Chelsea Women, and Paris Saint-Germain Feminine just to name a few.

UEFA’s Chief of Women’s Football Nadine Kessler said via press release:

“We are delighted that EA Sports has chosen to become a UEFA Women’s Football partner and we are looking forward to working closely over the coming years as they share our ambition to make the women’s game even stronger and take it to new heights.”

SVP Brand EA Sports Andrea Hopelain added via press release:

“EA Sports is at the epicentre of global football fandom and this partnership reinforces our dedication to showcase top talent from across the globe, our unrivalled authenticity, and our commitment to be change-makers of the future of the sport.”

EA Sports presented the ‘Starting XI Fund which is an Accelerator Fund for Women’s Football that is made for the development of the game moving forward. To fast forward the fund, EA Sports has pledged $11 million into a project that will be assimilated for in-game, leagues, clubs and funding for the players to carry on raising the standards for women’s football.

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New Vodafone & UEFA Partnership Secures Growth for Women’s Football

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Vodafone has announced a partnership to sponsor the UEFA women’s international and club soccer competition, as well as to become an official partner of the UEFA Champions League.

The deal renews a partnership that first started in the late 2000s, where Vodafone was an official partner of the Champions League between 2006 and 2009.

The company will sponsor the UEFA Women’s Champions League, UEFA Women’s Euros, UEFA Women’s Nations League, and some other international competitions until 2030. 

Vodafone has networks in important European soccer markets, such as the UK, Germany and the Netherlands, as well as partnerships in countries including France, Italy and Spain. 

Included in the service will be Wifi hotspot zones and a dedicated customer service deck in selected venues during the competition season. Another feature of the service will be an opportunity to win match tickets. All of these features will provide a beneficial marketing opportunity for Vodafone. 

Guy Laurent Epstein, UEFA’S executive director of marketing spoke about the alignment amonsgt both parties. 

“We are delighted to welcome Vodafone as a sponsor of UEFA Women’s Football and a UEFA Champions League Licensee,” he said in a press release. 

“Vodafone’s strong track record in supporting sport, coupled with their commitment to innovation and inclusion, aligns seamlessly with our ambition to grow the game at every level. Together, we look forward to creating impactful and engaging experiences that bring fans closer to the sport they love.” 

Nadine Kessler, UEFA’s women’s soccer director shared an excited sentiment regarding the new deal.  

“The meteoric rise of the women’s game, highlighted by the record-breaking success of this summer’s UEFA Women’s Euro is undeniable, and it continues to attract some of the world’s most recognisable brands eager to be a part of this groundbreaking moment.” Kessler said in a press release. 

This partnership will likely be beneficial for both Vodafone and the UEFA women’s competition, as it will provide ample marketing opportunities and exposure for Vodafone, whereas Vodafone will supply financial backing, improved stadium experiences for fans, and overall elevating the women’s game.

Bentleigh Greens SC Strike Deal with Local Brand Inner Athlete

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Bentleigh Greens SC have announced a partnership with Inner Athlete as the club’s new sponsor after the JGNPL (Junior Girls National Premier League) season has concluded.

Inner Athlete is a gym who specialises in strength & conditioning training, injury rehab, and youth athlete development to help young athletes aged 10-18 years to move better in their respected sprots, as well as perform at their best.

Bentleigh Greens SC President, Abraam Gregoriou stated the reason they partnered with Inner Athlete is their recognition of young female athletes who require a tailored program to improve strength, increase recovery times and above all prevent injury.

“Inner Athlete are a trusted partner already, so it was a no brainer to pursue that relationship in season 2026,” he said to SoccerScene.

“Bentleigh Greens believes the women’s game can thrive but only if we invest in our female football players at all ages and that includes in programs that Inner Athlete provides.”

To celebrate the new sponsorship, Inner Athlete are offering Bentleigh Greens SC members free discovery calls to see what program is right for them.

They are also delivering a special program during the Term 3 school holidays (22 Sept – 4 Oct), JGNPL players can bring a teammate to a free training session at Inner Athlete.

The gym caters to all sportspeople from all levels under pro-leagues, with Inner Athlete training and mentoring young athletes who can later enrol in major sports programs like Football Victoria Academy, which Inner Athlete and Football Victoria are partnered.

Bentleigh Greens SC announced this week an investment of $2.4 million through federal, council and themselves funding to build a brand-new pitch at the Kingston Heath Soccer Complex for the purpose of developing women’s football in the area.

Now with the sponsorship news, it shows Bentleigh Greens SC is wanting to boost women’s sports, including their girls soccer teams, by partnering and engaging with parties who share the same values.

In the middle of the year, Bentleigh Greens U15 Girls head coach, Matt Crawford was interviewed on the Inner Athlete podcast where they shared their experience coaching young women soccer players.

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