Football Queensland and Hudl to revitalise data and statistics

Staff Writer
Hudl
Image credit: Hudl

Football Queensland announced a key deal in time for the new season, with Hudl jumping on board as their analytics partner.

The state’s top competitions of NPL Queensland and FQPL 1, who have completed their opening rounds, will receive ongoing match, team and individual statistics in 2023, allowing new levels of access for not only those clubs, but also the FQ Academy program and additionally Football Queensland’s Senior Referee Panel.

Hudl is a global leader in performance analysis technology, providing support to more than 200,000 sports teams that range from grassroots and all the way to the professionals – allowing them to prepare and stay ahead of the wider competition.

A complete suite of video and data products assists coaches with the insights they need to get the most out of their players and discover extra bits of information they should be aware of. Hudl’s top-of-the-range software is backed by six million users across over 40 sports, extending to hardware and services that include online coaching tools, mobile & desktop apps, smart cameras, livestreaming, wearables, analytics, professional consultation and more.

“This announcement follows the recent release of Football Queensland’s 2023 – 2026 One Football Strategic Plan and reflects Football Queensland’s ongoing commitment to club and player development as outlined in the strategy,” FQ CEO Robert Cavallucci said in a statement on the day.

“As part of the Elite Teams and Pathways pillar, a focus area for Football Queensland is the expansion of education for Technical Directors, analysts and administrators with a digitalised education platform and a data analytics system across advanced senior premier leagues for talent tracking.

“NPL Queensland and FQPL 1 Men’s and Women’s clubs will now receive access to Hudl’s video and data solutions including match reports of their own games and the previous two games of their next opponent, summary team and individual reports and round and tournament reports in addition to access to Wyscout for player profiles and video footage.

“We’re delighted that our partnership with Hudl will deliver strong outcomes not only for clubs in our state’s top competitions but also for Football Queensland’s Senior Referee Panel and FQ Academy programs. Our aligned approach will allow for structured development with our technical staff and league wide benchmarking.”

Statistical reports will be provided on selected FQ Academy games to enhance performance tracking and monitoring already in place, as Football Queensland continues to strengthen development opportunities for players on the FQ Academy pathway.

“We’re proud to partner with Football Queensland and provide world-class solutions to help each club and its players maximize their potential, enhancing their understanding of performance through video and statistics, ensuring they never miss a moment,” Hudl’s Jonny Bickers added in a statement.

In addition, the partnership will connect with Football Australia’s referee analytics to provide state level reports while delivering game referee reports for officials in the NPL Queensland and FQPL 1 competitions.

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Google expands football footprint with AI partnerships at five European giants

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Image Credit: Paris Sain- Germain

Google has announced long-term partnerships with five of Europe’s biggest football clubs.

Expanding the role of artificial intelligence in fan engagement through collaborations with Arsenal, Barcelona, Bayern Munich, Liverpool and PSG.

Google Gemini will become each club’s official consumer AI Partner, while Google Pixel will serve as the official smartphone partner.

The partnerships are designed to deliver AI-powered match insights, personalised fan experiences and exclusive behind-the-scenes content across the clubs’ digital platforms.

Supporters will be able to use Gemini to access tactical insights, historical statistics and match analysis while Pixel devices will be used by club media teams to capture content through the company’s “Shot on Pixel” initiative.

A key component of the partnership is the commitment to increasing the visibility of women’s football.

Google confirmed the agreements cover both men’s and women’s teams, with AI tools and Pixel technology set to help produce content and expand the reach of the women’s game through club media channels.

The announcement continues Google’s growing investment in football technology.

Google initially had individual agreements with several of the clubs, including PSG and Liverpool.

By bringing the partnerships together under the Gemini and Pixel brands, Google is positioning artificial intelligence as a core part of the modern football fan experience rather than simply a commercial sponsorship.

For football clubs, the collaboration highlights a broader industry trend towards technology partnerships that extend beyond branding.

AI is increasingly being used to produce personalised content, deliver deeper match analysis and strengthen engagement with large global audiences.

Clubs continue to invest in these growing digital platforms alongside their traditional commercial portfolios.

The partnerships also reinforce the growing intersection between football and technology, with leading clubs increasingly working alongside global technology companies to enhance supporter experiences and explore new ways of connecting with fans on matchday and beyond.

 

Football Has the Audience. Does It Have the Commercial Strategy?

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Image Credit: One Nil Media

Soccerscene has launched Survey 4: Commercial Confidence in Football, calling on clubs, sponsors, governing bodies, commercial leaders and football industry professionals to assess whether the game is making the most of its enormous commercial potential.

Football has the audience, participation base and community reach to be one of Australia’s most powerful commercial platforms. But does the industry have the commercial strategy, professionalism and infrastructure required to turn that potential into sustainable growth?

That is the question at the centre of Soccerscene’s latest industry research.

The survey examines how attractive grassroots football is to potential commercial partners, what industry professionals believe is limiting football’s commercial potential, and whether clubs are presenting themselves professionally enough to sponsors.

It also explores what sponsors value most when engaging with football – from community reach and participation scale to brand alignment, values and purpose – as well as whether improved facilities could directly contribute to stronger sponsorship outcomes.

Is football fully capitalising on its commercial opportunity?

Football continues to provide brands with access to highly engaged communities across grassroots, community and elite environments. Yet the commercial landscape remains fragmented, with clubs operating with vastly different levels of resources, capability, governance, media infrastructure and commercial expertise.

Soccerscene’s survey is designed to capture the industry’s perspective on where the opportunities exist – and where football may be leaving commercial value on the table.

The research will look specifically at four key areas:

  • Commercial attractiveness – How attractive is grassroots football as a commercial partnership?
  • Commercial barriers – What is holding football back from reaching its full commercial potential?
  • Club professionalism – Are clubs presenting themselves effectively and professionally to sponsors?
  • Sponsor value – What are sponsors really looking for when they invest in football?

The survey also asks whether better facilities would have a direct impact on sponsorship outcomes, highlighting the potential relationship between infrastructure, commercial presentation and investment.

Have your say

Soccerscene is encouraging football clubs, sponsors, commercial professionals, governing bodies, administrators, media professionals and industry stakeholders to participate.

The findings will contribute to Soccerscene’s ongoing program of industry research, designed to provide a clearer picture of the challenges and opportunities facing football and the organisations operating within it.

Take the Survey: Commercial Confidence in Football

Complete the Commercial Confidence in Football Survey here

The survey will close on 30 August 2026 at midnight, with responses received before the deadline included in the final analysis.

Football has the audience. The question is whether it has the commercial strategy to match.

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