Empowering women’s football: UEFA Women’s League and PlayStation together until 2025

UEFA Women's football

UEFA Women’s Football recently announced a partnership with PlayStation, which opens up new avenues for the video game company to expand its reach into the world of sports. The partnership aims to promote women’s football and empower young women through the power of sport and gaming.

The three-year agreement includes UEFA Women’s Champions League and UEFA Women’s EURO 2025 sponsorship. Through this collaboration, both UEFA and PlayStation will benefit from the growing popularity of women’s football around the world.

The partnership will give PlayStation exclusive access to UEFA Women’s Football events, opening up new avenues for the company to engage with fans and players alike.

UEFA events draw millions of fans from around the world and provide PlayStation with a unique platform to showcase its brand and products. The collaboration will also allow PlayStation to create original content related to women’s football, such as video game tutorials, live streams, and highlights.

The partnership between UEFA Women’s Football and PlayStation provides access to a powerful platform for promoting the sport and its values. With PlayStation’s help, UEFA can expand its initiatives to promote gender equality in football and raise the profile of women’s football. UEFA Women’s Football will also benefit from PlayStation’s promotion of the sport and initiatives promoting gender equality in football.

Andrea Perez, Senior Vice President of Brand, Product, and Services Marketing at Sony Interactive Entertainment, said via press release:

“Women’s football has transformed the world of sports and captivated millions around the globe. We are thrilled to team up with UEFA to further elevate women’s football and explore new crossovers between football and gaming culture through this exciting expansion of our 25-year partnership. As the PlayStation brand looks to reimagine the future of play, it’s a privilege to be part of this exciting moment in football, led by game-changing athletes who are inspiring a new and diverse generation of fans.”

The partnership between UEFA Women’s Football and PlayStation provides access to a powerful platform for promoting the sport and its values. With PlayStation’s help, UEFA can expand its initiatives to promote gender equality in football and raise the profile of women’s football. UEFA Women’s Football will also benefit from PlayStation’s promotion of the sport and initiatives promoting gender equality in football.

Guy-Laurent Epstein, UEFA Marketing Director, added via press release:

“We are delighted to welcome PlayStation, a long-term partner, as a new sponsor of UEFA Women’s Football,” he said.

“This is a significant moment for the sport and for UEFA, as we continue to work towards developing and growing women’s football across Europe and beyond on the heels of last summer’s historic UEFA Women’s EURO 2022 and the UEFA Women’s Champions League. With PlayStation’s incredible reach and engagement with fans worldwide, we believe that this partnership will help us to reach new audiences and inspire the next generation of players.”

In conclusion, this partnership will also provide fans with more ways to engage with women’s football through the PlayStation platform, creating new and exciting experiences for both players and spectators. It is always great to see major companies and organizations invest in women’s sports and support gender equality and excited to see what the future holds for women’s football with PlayStation on board as an official partner of UEFA Women’s Football.

Previous ArticleNext Article

Harry Michaels – Never Standing Still

It’s hard to imagine that so much life experience can be packed into one person’s voyage of discovery but in the case of Harry Michaels it has all materialised.

Michael’s recently, published autobiography is the fascinating account of a man who was determined to succeed in life, whatever the obstacles.

Significantly, his early life at the age of nine was smeared with the tragic loss of his father. Many people would have found it extremely difficult to ever recover from such a bitter experience but not Harry Michaels.

Incredibly, something in the makeup of this young man encouraged him to achieve greatness in honoring the life of his father.

There is a constant message in the book that Michaels would honor his father’s memory forever by achieving perfection in his life endeavours.

Michaels achieved many milestones in his life and football was to become a central theme after he first kicked a ball with his peers in the narrow streets of Cyprus, followed by playing in the school team when he stayed with his aunt in London for a few years after his father’s death.

Australia is the lucky country and when Michaels and his family migrated to Australia, this country was to become infinitely better for it.

In a relatively short space of time, Michaels and his family adjusted to life in their adopted country and when Harry acquired a part in the Channel Ten sitcom, Number 96, the sky was the limit for his future plans.

He became a household name in the living rooms of Australian television viewers and eventually succeeded in entering the cut-throat world of production with the Greek Variety Show.

His biggest success was with Aerobics Ozstyle which originated in 1997 when he witnessed some people doing exercise routines for a television show on the beaches of California and subsequently instigated a pilot television show in Australia.

Currently, it is experiencing a huge revival on Youtube.

Michael’s great love for football naturally led him into the broadcasting arena of the world game and from 1982-2006, he covered NSL and international matches for SBS, including the 1993 World Youth Cup in Australia, Australia v Argentina World Cup qualifier featuring the immortal Diego Maradona, the 1997 World Cup qualifier between the Socceroos and Iran and 2005 elimination match in Sydney between Australia and Uruguay which received some of the highest ratings of any sporting contest ever televised in Australia.

Perhaps, the most dramatic event of all was the coverage of the Pratten Park riot in 1985 at a match between Sydney Olympic and Sydney City.

If this wasn’t enough, Michaels also financed Wollongong Wolves in the 1988 NSL season and was successful in attracting the talents of Paul Mariner, Alan Brazil and Trevor Francis to the club as guest players which led to the first major title won by an Illawarra club since South Coast United led by the mercurial, Jim Kelly, won the 1963 NSW State League grand final in front of a record Australian club attendance of 30,500.

He was the President of Sydney Olympic from 1991-1993 and made a major impact on the club.

Michaels never wanted to be praised for his contribution to football and very people knew he introduced Ericsson Australia, Nanda Spaghetti, Coca Cola, Winfield, Beach Fashions, and Westend Beer Company as sponsors of the NSL, while never asking for any financial reward.

Also, when the broadcasting company which produced the A-League faltered half way through the 2023/24 season, it was Harry Michaels who stepped in to fill the void.

Ironically, Harry was not asked to tender for the broadcasting rights in the following season.

It was something he found hard to accept but successful people like Harry don’t dwell on such events and seek the next challenge.

Hence the title of his book, ‘Never Standing Still’ is a true reflection of a man who let’s no barrier stand in the way to achieve his next goal where others would have given up long before.

Appropriately, his true worth and contribution to the community was duly recognised when he was awarded the Order of Australia Medal in 2004 for his services to broadcasting and football.

This book should be read by all people who want to be inspired by a story where adversity was converted to positives and all football administrators who would learn how the man Harry Michaels became a winner and a highly respected public face in Australian society for his unselfish community contribution.

Bentleigh Greens sign Astoria GWM as Major Partner in two-year deal

Bentleigh Greens has signed  Astoria GWM as a new Major Partner, with the local business committing to back the club for the next two seasons.
The agreement gives the Cheltenham-based Greens long-term commercial support for their senior men’s, women’s and junior programs at Kingston Heath Soccer Complex, and adds another local name to the club’s growing list of business partners.

Bentleigh Greens President Abraam Gregoriou said the deal showed business recognising the value of football in the community.”Seeing local businesses like Astoria GWM put their hand up to back the Greens is exactly what football in this country needs,” Gregoriou said.

“Clubs like ours look after hundreds of players, from our youngest juniors right through to our senior men’s and women’s sides, and that growth simply doesn’t happen without partners who are willing to invest in it.

A two-year commitment gives us the stability to plan properly, and it shows that business sees real value in the game and the community around it.”

The multi-year term is significant for a club at NPL level, where commercial income underpins everything from senior squads to junior and women’s pathways, and where certainty beyond a single season allows for longer-term planning.

Astoria GWM is a well-established business in Melbourne’s south-east, and the club has described it as a great fit for the Greens and their local community.

“Astoria GWM are part of the same neighbourhoods our members and families live in,” Gregoriou added. “That’s what makes this partnership so meaningful for us, and we’re looking forward to building something strong together over the next two seasons.”

The partnership continues the Greens’ approach of aligning with businesses that share the club’s commitment to community and long-term development.

About Astoria GWM
Astoria GWM is a well-established local GWM dealership based in Murrumbeena, serving drivers and families across Melbourne’s south-east.

Showroom: 961 North Rd, Murrumbeena VIC 3163
Sales: (03) 9599 2155

Most Popular Topics

Editor Picks

Send this to a friend