Melbourne Victory renew with MATE through 2023/24 to continue success on and off the field

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Melbourne Victory & MATE
Image credit: IOIO IMAGES / Shutterstock.com

Melbourne Victory shirt sponsor MATE has renewed their successful partnership with the A-League Women’s side for a third season in 2023/24.

MATE has been the main shirt sponsor of the Women’s side since the start of the 2021/22 season, with the logo located front and centre of both the home and away Liberty A-League jerseys.

Melbourne Victory Managing Director Caroline Carnegie said she was extremely pleased to see MATE’s commitment to the Club and Women’s football continue during Victory’s most successful period in the competition.

“We’re looking forward to having MATE on the front of our Liberty A-League jerseys for a third consecutive season,” Carnegie said in a club statement.

“MATE has become an iconic brand that is synonymous with Australian football fans and we’re proud to have MATE supporting our Women’s team and Women’s football in Australia as they continue to make history.”

Melbourne Victory are looking to make it a fourth consecutive season in the finals bracket with a chance to make it three titles in four seasons.

MATE Co-CEO, Mark Fazio has often hinted at the business’ attempt to create a connection with Football fans in Australia and grow the overall Victory community because of the love of the game he has himself.

“Our commitment to football is clear and we’re excited to renew our partnership with Melbourne Victory and specifically, the Melbourne Victory women’s team,” Fazio said via press release.

“We’re diehard fans of football, and we believe in supporting the sport at all levels. Our partnership extension with Melbourne Victory is a statement of our commitment to the growth of football in Australia.”

MATE’s mission statement suggests that they are adamant on ‘Building connections that matter’ with their customers, by offering no lock-in contracts and unlimited data to all of their phone plans.

This partnership, along with their core values in particular, has proven worthwhile with their increasing connectedness to the football community and in particular Melbourne Victory fans.

In a statement made on the MATE website, ‘The MATE and Melbourne Victory partnership will see Victory members rewarded with special offers throughout the season and much, much more in a bid to engage with Football fans as much as they can.’

The relationship between the business and the club is fantastic, meaning this partnership looks set to continue in the near future with MATE’s passion for the growth of women’s football evident, as well as continuing to put customers first – creating a healthy environment for all to succeed.

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GIS Sydney continues to connect students with Australia’s sports industry

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Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

Melbourne Victory partners with The Pass to expand fan experience

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Image Credit: Australian Professional Leagues

Melbourne Victory has added The Pass to its commercial portfolio, with the partnership designed to give supporters more ways to follow the club away from matchday.

The Pass becomes an ‘Associate Partner’ of Victory, while Hickens Hotel has been named the club’s ‘Official Away Game Venue Partner’. The arrangement will see the Russell Street venue host Victory watch parties and provide a dedicated gathering point for supporters during away fixtures.

The partnership also gives Victory supporters access to The Pass’ broader network of more than 200 venues around Australia, extending the relationship beyond a single location.

For Melbourne Victory, the deal forms part of a wider approach to creating commercial partnerships around the supporter experience rather than limiting sponsorship to traditional branding opportunities.

Hickens Hotel will host Victory fans for selected away matches, while The Pass will provide members with access to offers and experiences through its venue network.

The agreement also connects with Victory’s broader business community, with The Pass joining the club’s commercial network and creating potential opportunities for corporate engagement alongside its consumer-facing activity.

The partnership comes ahead of the 2026/27 A-League Men and Ninja A-League Women seasons, with Victory continuing to develop its commercial offering around both its membership base and matchday audience.

For The Pass, football provides a way to bring its network of hospitality venues into the supporter experience, giving fans a physical destination to watch matches when Victory is playing on the road.

The agreement reflects a broader trend across professional football, with clubs increasingly looking to partnerships that can provide tangible benefits to supporters while creating additional opportunities for commercial partners.

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