Athletic Club and Castore forge dynamic deal with tradition and innovation

Athletic Club Bilbao

Athletic Club Bilbao, one of Spain’s most esteemed football clubs, has embarked on an exciting journey of collaboration with Castore, the cutting-edge British sportswear brand.

Castore brings a fresh perspective to Athletic Club’s sporting endeavours and their collaboration marks a significant step forward for both entities – combining a shared vision for innovation, high performance, and unwavering respect for the heritage and tradition of the beautiful game.

Castore is a dynamic sportswear brand revolutionizing the athletic industry. Known for combining cutting-edge technology, innovative materials, and meticulous craftsmanship to create high-performance apparel that enhances athletic performance. With a focus on detail and commitment to excellence, they aim to elevate sporting experiences by delivering unparalleled comfort, style, and functionality to their clients across the globe.

Co-Founder at Castore, Tom Beahon spoke about the partnership via press release:

“We are incredibly proud to announce our partnership with Athletic Club today. The club is full of heritage and tradition, but also shares Castore’s desire for innovation which will be the key to our success as partners. Together we look forward to getting fans excited about our bespoke product and retail offering which will cement Castore’s position in the Spanish & Basque football market.”

At the forefront of this partnership is the commitment to pushing the boundaries of innovation and delivering cutting-edge performance solutions. The first team, women’s team, and youth academy sides will all benefit from this partnership, as Castore’s expertise in technical fabrics and advanced garment technology will provide state-of-the-art training and matchday attire.

President at Athletic Club, Jon Uriarte added via press release:

“Castore is a leading sportswear manufacturer that already works with some of the most important entities in the world. It is another example of the club’s intention to be at the forefront of innovation and high performance.”

This partnership signifies an exciting chapter for Athletic Club and will witness the unique fusion of modernity and tradition, as Athletic Club’s players proudly sport Castore’s cutting-edge apparel aligning the club with a brand that shares their vision and values.

Newcastle Jets’ new owners add key pieces for upcoming season

Newcastle Jets’ new owners, Maverick Sports Partners, have hired Ken Schembri as General Manager of Football and Ben Hawes as General Manager of Commercial, Digital and Marketing for this upcoming season.

The appointment of Schembri and Hawes reaffirms Maverick Sports Partners’ intent to invest in high-quality resources, which should excite Newcastle fans for this upcoming season.

Schembri had previously worked with the reigning champions, the Central Coast Mariners, being an essential part of establishing the Central Coast Mariners Football Academy and their Centre of Excellence when he joined in 2014.

Schembri will manage the A-League Men’s roster, oversee player performance and development, and handle recruitment for all football departments.

The Mariner’s Academy has produced many young and exciting Australian talent including Garang Kuol and Max Balard who have all gone to join clubs in Europe after their time in Gosford. Schembri has most recently played a key role in Central Coast’s recent success as Head of Football.

Maverick Sports Partners Director Maurice Bisetto commented about the new additions.

“We are excited to have both Ken and Ben join the Newcastle Jets team. They will be integral to the strategy and direction of the Club’s New Era, providing expertise and support, on and off the pitch,” said Bisetto in a club statement.

These two joined the Jets after the club were bought by the Australian company only last month.

Hawes has prior experience in Sponsorship, Marketing and Content roles at the National Rugby League, Sportsbet, BlueBet and Sydney FC.

Hawes will focus on expanding and diversifying the clubs commercial revenue streams which includes growing the sponsorship portfolio. He will also deal with commercialising the club’s digital channels as well as implementing new marketing and fan engagement strategies.

Due to these recent moves, Newcastle have the potential to produce exciting Australian talent and grow its brand across the league which will help the club continue to improve both on and off the pitch and ultimately strengthen their stability for future seasons.

Football Coaches Australia and Martyn Buckie team up for ‘Benefits of Micro Coaching Sessions’

Football Coaches Australia (FCA) and Martyn Buckie will host an online session on Monday, July 29 at 7:30pm AEST.

As part of ‘Benefits of Micro Coaching Sessions’, Buckie will present insights on the benefits of micro coaching sessions for children and youth coaches.

Coaches will get a full understanding on what ‘Micro Sessions’ are and how to implement them into training sessions. He will explain the benefits they provide to both players and coaches and how to design effective ‘Micro Session’ practices.

Buckie is currently the ‘Grassroots Coach Education and Development Manager’ with the Scottish Football Association. He is a UEFA A Licence and Scotttish Advanced Children’s Licence holder. In addition, he is also the advanced Children’s Licence Tutor and Course Manager.

He has a wealth of practical coaching experience as Academy Coach at both Stenhousemuir FC and Falkirk FC.

Attendance to this event will qualify for one-hour CPD with Football Australia.

Sign up via Eventbrite:

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